KnowBe4 is a globally leading organization in the computer & network security and information technology & services industries. The company prides itself on their team of free-thinking techies who prioritize security above profits, aiming to build a strong security culture amongst its clientele.
Founded under the essence that the human aspect of cybersecurity is gravely overlooked, KnowBe4 has developed an extensive security awareness training and simulated phishing attack platform. This platform has been designed to effectively empower employees to make more informed and smarter security decisions and helps mitigate the absence of robust national security strategies for cyber-attacks on private organizations and SMEs.
KnowBe4’s platform's uniqueness is its user-friendliness and intuitiveness, which enables users to manage the pervasive issue of social engineering. The platform hosts the world's largest security awareness training library, featuring cybersecurity webinars, cybersecurity whitepapers, and a host of free IT security tools.
Apart from this, KnowBe4 offers advanced features and tools like the KCM GRC platform, a comprehensive governance, risk, and compliance tool, a Phishing Security Test, a Phish Alert Button, and a Ransomware Simulator. The company is equally dedicated to staying ahead of emerging cyber threats, continuously updating its users on potential threats and recent occurrences in the world of cyber security through regular news and updates.
Moreover, KnowBe4 also furthers its mission by sharing knowledge on its Security Awareness Training Blog. The blog keeps its readers updated, providing information on recent cybercrime activities, new ransomware methodologies, and data on the continual evolution of Phishing as a Service (PhaaS) kits.
According to LinkedIn, KnowBe4 has approximately 1900 employees globally and is supported by more than 213,000 followers. The organization maintains a strong presence at industry events, often giving presentations on cybersecurity best practices and regularly demonstrating the ease of real-time phishing and training to its users.
Our goal is to help KnowBe4, a leading B2B SaaS security platform, address and overcome their key pain points. As experts in sales strategy and branding, we outline an effective sales plan that focuses on their challenges in the rapidly evolving cybersecurity landscape. With around 1,900 employees, KnowBe4 emphasizes the human side of cybersecurity, focusing on training employees to make smarter security decisions. However, despite utilizing extensive resources, gaps exist in their ability to equip employees effectively to combat emerging cyber threats. This sales plan outlines our strategy to help KnowBe4 enhance their 'human firewall', maintain a real-time threat data and intelligence, and streamline their cybersecurity training programme to ensure effective communication, engagement, scalability, and continuous improvement.
According to About Us | KnowBe4 and KnowBe4 - Crunchbase Company Profile & Funding, KnowBe4 is a renowned organization in computer & network security and IT services. They offer user-friendly and effective Security Awareness Training to help employees make smarter security decisions. Their platform also includes simulated phishing attacks to test and reinforce learned cybersecurity behaviours.
Our primary target is KnowBe4, however, we must also consider the variety of its internal audience for our sales plan. Attention will be given to IT and HR departments who may be directly involved in the roll-out and implementation of security training programs, while ensuring a simplified understanding of technical aspects for non-technical employees across various departments.
Our value proposition centers on providing a dynamic, scalable and user-friendly platform designed to keep pace with evolving cybersecurity threats. Our SaaS platform not only provides up-to-date and comprehensive cyber threat awareness training but also utilizes AI to provide insights for continuous improvements based on user feedback.
Our sales strategy will utilize a multi-pronged approach:
To aid our sales process, we'll use CRM software for managing customer interaction, providing timely follow-ups, and ensuring seamless communication. Additionally, we'll use presentation tools during our product demo phase to showcase our product's features using real-life examples.
Cybersecurity is a sensitive and complex domain that necessitates an approach that carefully balances technicality, user-friendliness, and ongoing relevance. Resistance to change and adoption of new systems can pose a risk. Hence, it's vital to underscore the value and ease of transition to our platform throughout our communication with KnowBe4.
To alleviate their concerns about the transition, the trial period could be offered to allow KnowBe4 to see real-world results.
Our success will be measured by the following metrics:
This sales plan continually reverberates KnowBe4's dedication to combatting cyber threats by strengthening its human firewall. Together, we can create a more resilient and cyber aware company.