Kuaishou Technology is a prominent name in the Information Technology and Services industry. The company, headquartered in the Haidian District of Beijing, began its journey in 2011. It was co-founded by Hua Su and Cheng Yixiao to be a force in the area of artificial intelligence, social video networks, microvlogging, and data.
This Chinese public and partly state-owned holding company possess an estimated workforce of 5700 employees. Although primarily known for developing a user-centric mobile app for sharing short videos, Kuaishou's scope is much broader.
Kuaishou Technology has developed an online video platform that permits its users to broadcast and share their daily routines, habits, and much more online. This synchronization allows Kuaishou to enhance individual happiness through big data and Artificial Intelligence (AI) technology, further improving its service offerings.
Its mainstay, the Kuaishou content recommendation system, is designed over a deep understanding of its users and the daily content being shared on its platform. This understanding encourages quick and efficient content production, distribution and consumption. The system also includes video special effects editing, indicating Kuaishou's keen emphasis on creative and engaging content.
Kuaishou Technology went public recently with a successful Initial Public Offering (IPO) in Hong Kong, during which the company managed to raise 41.28 billion Hong Kong dollars ($5.32 billion). Post this event, the company shares escalated nearly 200%, opening at 338 Hong Kong dollars in the market.
While Kuaishou Technology became a significant player in the microvideo platform industry, it faces a healthy competitive environment. Despite the challenges, the company continues to evolve and adapt its strategies to maintain user engagement and content quality, reflecting the company's flexible and innovative approach.
By essentially functioning as a social network, Kuaishou Technology rooted itself deep into the daily routines of its users. Its firm footing in artificial intelligence and big data equips Kuaishou to provide a versatile and engaging platform for content sharing, production, and distribution. The company stays committed to embracing all lifestyles, leaving its mark on the global canvas.
Kuaishou Technology is a publicly traded company specializing in content sharing platforms, making content production, distribution, and consumption fast and easy. With a workforce of around 5700 employees, they are driven by the mission to increase every individual’s happiness through big data and AI technology. Kuaishou is known for its user-friendly mobile app that allows individuals to broadcast daily activities, habits, and more online.
However, the company faces various pain points that hold them back from reaching their full potential. They struggle with fully understanding and leveraging the vast amount of user-generated data, maintaining high user engagement and satisfaction, and increasing their user base in a fiercely competitive online video platform market. In addition, they also face issues around data security and privacy, and monetizing their user base consistently.
Our primary target will be upper management, including CTOs and CEOs, who are mindful of Kuaishou's mentioned pain points. We will also target mid-level management stakeholders who are instrumental in implementing SAAS solutions.
We aim to provide Kuaishou with robust data analytics tools to improve their understanding of user-generated data. Our solution can help Kuaishou to enhance its content recommendation system, drive user engagement and satisfaction, and improve advertisers' ROI on the platform. From an interface perspective, we provide agile tools for user experience improvement.
On the security front, our solution ensures advanced data security infrastructure and stringent privacy management strategies, which will help Kuaishou to gain users' trust. Finally, we strive to aid Kuaishou to monetize its user base more consistently via data-backed user analytics to ensure sustained revenue growth.
We will engage with Kuaishou via personalized email campaigns which focus on their pain points and lay out our value proposition. Our Sales team will plan follow-up calls to further engage and understand the prospects needs more accurately.
In case of objections around cost, we can emphasize the ROI that our solution brings from a user engagement, data leveragability, and security point of view. We will explain that saving costs now may lead to higher costs in the long run due to suboptimal user engagement and security breaches.
For objections around the transition process, we will provide assurances about our customer support team that will assist in the integration of our solution with Kuaishou’s existing infrastructure.
Once an agreement is reached, we will negotiate the terms and conditions and set expectations about the implementation timeline. After signing, we will ensure a smooth transition with periodic follow-ups, robust customer support, and review calls.
Following the sale, we aim to build a long-term relationship with Kuaishou. We will conduct regular check-ins to ensure they are satisfied with our services and provide necessary assistance, updates, and enhancements as per their needs.
