Leica Geosystems, a part of Hexagon, is a premier multinational organization headquartered in Eastern Switzerland. The company specializes in the information technology and services industry, with a specific focus on geomatics. This operation involves designing cutting-edge products and advanced systems for geographical measurement and surveying. The brand is internationally acknowledged for the utilization of technologies such as laser rangefinders and GPS satellite navigation to model existing structures and terrains with exceptional accuracy.
Generations have relied on Leica Geosystems for almost two centuries as it revolutionizes the world of surveying and measurement. The company holds a profound history of merging numerous companies since 2 April 1990, initially known as Wild Heerbrugg or simply Wild.
With approximately 4,500 employees, the company caters to various industries such as aerospace and defense, safety and security, construction, and manufacturing. In addition, Leica Geosystems is trusted by professionals globally for their geospatial requirements, providing a multitude of complete solutions that aim to innovate and lead in their field. The company's offerings range from high-performance laser scanners, applications for mobile devices that capture and register scans in real time, to versatile survey-grade GNSS RTK rovers with Visual Positioning.
Unyielding to excellence, Leica Geosystems maintains its payload in the frontline of positioning. Leica Geosystems is also renowned for delivering enhanced, top-tier products and innovative solution development through a vast network of leading brands, thriving on its commitment to creating complete solutions from a single source. This approach enables them to address the intricate needs of professionals around the planet, sealing its reputation for precision when accuracy is paramount.
This sales plan is designed to reach and engage potential leads at Leica Geosystems, a company in the information technology & services industry with about 4500 employees.
Identify significant decision-makers in the organization. This could include top managers responsible for IT, data analytics, product development, training and user support, and sustainability measures. Use tools like LinkedIn to find the correct contacts and save their data for later stages of the process.
Understanding customer's pain points is paramount to adjusting our sales pitch accordingly. Leica Geosystems' potential pain points include:
Before setting up the first interaction with potential clients, study the company in detail. Research the company history, vision, product-line, and recent developments to customize your pitch as per the client's business model.
Use the information available on the Leica Geosystems Wikipedia page, their official website, and other online sources.
After identifying the pain points, focus your sales message on how your SaaS product can solve these challenges. This could include demonstrating how your product offers better integration of technologies, advanced data management options, strategies for maintaining the competitive edge, improved user support, and sustainability solutions for their operations.
Start reaching out to the identified decision-makers via their preferred method of contact, like a personalized email or LinkedIn message. Ensure to mention your understanding of their challenges and briefly touch upon how your product can address these issues.
Organize a product demonstration that shows the practical aspect of how the software can alleviate the pain points of Leica Geosystems. Prepare this demonstration with a focus on the points that are most relevant to them.
As you move forward with potential clients, ensure to provide value at every step of the process, offering comprehensive support, expert advice, and top-notch customer service.
Once the sale is made, don't forget to follow up to ensure customer satisfaction and build a long-lasting business relationship.
Use sales metrics to measure the success of your sales strategy, and improve upon any weak areas for future sales processes.
This sales strategy combines a well-researched understanding of Leica Geosystems' business and its challenges, with a carefully constructed sales pitch that focuses on how our B2B SaaS product can solve their problems and add value to their business operations.
