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Level 3 Communications

Level 3 Communications

Insights, Personas, and Sales Plan

Level 3 Communications

"Level 3 Communications, a Fortune 500 company and Tier 1 Internet operator, provides comprehensive telecommunications and IT services, including SIP trunking, data center connectivity, cloud computing, unified communications, and security solutions to connect more than 500 markets in over 60 countries."
Est. Employees:
7400
Industry:
telecommunications
Revenue:
$8B
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Insights on

Level 3 Communications

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Level 3 Communications is an international telecommunications and IT services company with a rich history dating back to 1985. The company changed its name to Level 3 Communications in 1998 in order to represent its increased focus on communication services. That same year, it made its Initial Public Offering (IPO) on NASDAQ and continued to expand its telecommunications network after that. As a Fortune 500 company and a Tier 1 Internet operator, Level 3 provides an extensive range of services including but not limited to SIP Trunking, data center connectivity, cloud computing, data networks, and security solutions. With approximately 7400 employees, the firm offers fiber-based infrastructure and data center solutions. The company's offerings also include IP-based voice and data communications, wide-area Ethernet services, video and content distribution, security solutions, and cloud-based solutions. Furthermore, Level 3 connects more than 500 markets in over 60 countries across owned fiber networks on six continents, with connections enhanced through extensive undersea facilities. This global presence ensures that the firm can support the diverse needs of its multinational client base. Level 3 takes ownership of network reliability and security, with the aim of enabling its customers to achieve their own success. Moreover, with its capabilities in the fields of unified communications and collaboration, Level 3 is also invested in providing solutions that drive seamless collaboration and effective communication within businesses. With its focus on securing clients' data and providing reliable, fast connectivity, Level 3 Communications stands out as a leading provider in the global telecommunications and IT services industry.

Company Description

Level 3 Communications is an international telecommunications and IT services company with a rich history dating back to 1985. The company changed its name to Level 3 Communications in 1998 in order to represent its increased focus on communication services. That same year, it made its Initial Public Offering (IPO) on NASDAQ and continued to expand its telecommunications network after that.

As a Fortune 500 company and a Tier 1 Internet operator, Level 3 provides an extensive range of services including but not limited to SIP Trunking, data center connectivity, cloud computing, data networks, and security solutions. With approximately 7400 employees, the firm offers fiber-based infrastructure and data center solutions. The company's offerings also include IP-based voice and data communications, wide-area Ethernet services, video and content distribution, security solutions, and cloud-based solutions.

Furthermore, Level 3 connects more than 500 markets in over 60 countries across owned fiber networks on six continents, with connections enhanced through extensive undersea facilities. This global presence ensures that the firm can support the diverse needs of its multinational client base. Level 3 takes ownership of network reliability and security, with the aim of enabling its customers to achieve their own success.

Moreover, with its capabilities in the fields of unified communications and collaboration, Level 3 is also invested in providing solutions that drive seamless collaboration and effective communication within businesses.

With its focus on securing clients' data and providing reliable, fast connectivity, Level 3 Communications stands out as a leading provider in the global telecommunications and IT services industry.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## 1. Objective The primary objective is to prospect [Level 3 Communications](https://www.level3.com) by offering a SaaS solution which can streamline communication, enhance collaboration, efficiently manage a globally dispersed team, help in integrating and managing its vast array of services and ensure seamless quality across all diversified service elements. ## 2. Identification of Needs From their operations, there's an indication that Level 3 Communications could use a SaaS offering that handles: - Efficient integration and management of diverse services - Help in handling multiple services efficiently - Improving inter-service communication - Seamless global communication and collaboration - Upgrades and continuous innovation to keep services current and competitive - Scrutinizing and managing service performance - Advanced disaster recovery planning ## 3. Customized Value Proposition Our SaaS solution can provide an integrated approach to handle an array of service efficiently- diminishing redundancies and filling gaps in service. We offer a platform that facilitates global communication and collaboration, taking into account different time zones, and ensuring effective communication. Moreover, our commitment to staying on the leading-edge of the telecom sector means we constantly provide technical updates and innovations to keep services viable. We also have well-structured advanced performance monitoring and quality management systems that scrutinize and manage service performance across all services. Lastly, understanding the immense value of operational continuity and crisis management in the telecom industry, we provide real-time crisis management and disaster recovery planning to ensure resilience and business continuity. ## 4. Approach Given that Level 3 Communications has a vast geographical outreach, the SaaS sales team will use varied approaches: - **Direct Email Campaigns**: Personalised email campaigns, addressing the potential pain points and showing how our SaaS solution can solve them. - **LinkedIn Outreach**: Connect with key decision-makers and influencers through LinkedIn and send personalized messages. - **Webinars**: Host educational webinars showing how our product can add value to Level 3 Communications. ## 5. Pitch Level 3 Communications is recognized globally for its diverse and complex network services. While this is commendable, we understand how managing these diversified services can be a challenge. This is where our SaaS solution can make a difference. With our tool, you will be able to streamline integration and management of your services, improve inter-service communication, maintain the cutting-edge status of your services amongst other benefits. Let's talk about how we can make your operations more efficient and continue to improve your customers' satisfaction. ## 6. Follow-up Upon successful completion of the presentation or demonstration, the sales team should follow up with additional material and useful case studies showcasing the success of our product in the telecommunications industry. Follow-ups should be timed appropriately and iteratively to allow the potential client enough time to consider the SaaS product. ## 7. Close Deal We will strive to close the deal through strong negotiation and by providing beneficial terms of agreement that suit Level 3 Communications' needs and operational dynamics. ## 8. Customer Service & Maintenance We commit to effective after-sales support to ensure Level 3 Communications gets maximum value from our service. This will involve regular account reviews and follow-ups, as well as, quick response to issues and inquiries. ## 9. Relationship Building Keep the business relationship with Level 3 Communications active through regular check-ins, updates on new features, and keeping them informed about the latest trends that can influence their operational efficiency.

1. Objective

The primary objective is to prospect Level 3 Communications by offering a SaaS solution which can streamline communication, enhance collaboration, efficiently manage a globally dispersed team, help in integrating and managing its vast array of services and ensure seamless quality across all diversified service elements.

2. Identification of Needs

From their operations, there's an indication that Level 3 Communications could use a SaaS offering that handles:

  • Efficient integration and management of diverse services
  • Help in handling multiple services efficiently
  • Improving inter-service communication
  • Seamless global communication and collaboration
  • Upgrades and continuous innovation to keep services current and competitive
  • Scrutinizing and managing service performance
  • Advanced disaster recovery planning

3. Customized Value Proposition

Our SaaS solution can provide an integrated approach to handle an array of service efficiently- diminishing redundancies and filling gaps in service. We offer a platform that facilitates global communication and collaboration, taking into account different time zones, and ensuring effective communication.

Moreover, our commitment to staying on the leading-edge of the telecom sector means we constantly provide technical updates and innovations to keep services viable. We also have well-structured advanced performance monitoring and quality management systems that scrutinize and manage service performance across all services.

Lastly, understanding the immense value of operational continuity and crisis management in the telecom industry, we provide real-time crisis management and disaster recovery planning to ensure resilience and business continuity.

4. Approach

Given that Level 3 Communications has a vast geographical outreach, the SaaS sales team will use varied approaches:

  • Direct Email Campaigns: Personalised email campaigns, addressing the potential pain points and showing how our SaaS solution can solve them.
  • LinkedIn Outreach: Connect with key decision-makers and influencers through LinkedIn and send personalized messages.
  • Webinars: Host educational webinars showing how our product can add value to Level 3 Communications.

5. Pitch

Level 3 Communications is recognized globally for its diverse and complex network services. While this is commendable, we understand how managing these diversified services can be a challenge. This is where our SaaS solution can make a difference. With our tool, you will be able to streamline integration and management of your services, improve inter-service communication, maintain the cutting-edge status of your services amongst other benefits. Let's talk about how we can make your operations more efficient and continue to improve your customers' satisfaction.

6. Follow-up

Upon successful completion of the presentation or demonstration, the sales team should follow up with additional material and useful case studies showcasing the success of our product in the telecommunications industry. Follow-ups should be timed appropriately and iteratively to allow the potential client enough time to consider the SaaS product.

7. Close Deal

We will strive to close the deal through strong negotiation and by providing beneficial terms of agreement that suit Level 3 Communications' needs and operational dynamics.

8. Customer Service & Maintenance

We commit to effective after-sales support to ensure Level 3 Communications gets maximum value from our service. This will involve regular account reviews and follow-ups, as well as, quick response to issues and inquiries.

9. Relationship Building

Keep the business relationship with Level 3 Communications active through regular check-ins, updates on new features, and keeping them informed about the latest trends that can influence their operational efficiency.