LinkedIn is a foremost player in the field of information technology & services. Hosted on its online platform is an expansive professional universe of roughly 26,000 employees. LinkedIn thrives on the backbone of a diverse revenue system, channeling income from membership subscriptions, advertising sales, and recruitment solutions. This diverse functionality of LinkedIn is orchestrated under the leadership of Ryan Roslansky. A significant shift for LinkedIn came in December 2016 when Microsoft successfully completed its acquisition of the company. This collaboration united the world’s leading professional cloud and the world’s leading professional network.
As an online platform, LinkedIn goes beyond only providing employment opportunities; it offers a trusted and caring inclusive atmosphere fostering fun and transformative experiences for every member. Currently, the company is undergoing what it refers to as the "Great Reshuffle," a phase of rethinking its working models, cultures, and company values to align more with global workforce trends.
At the core of LinkedIn's services is its functionality as an Online Professional Network. This includes job and company searches, maintaining an address book, advertising, affirming professional identity, facilitating group collaboration, and recruiting. Addressing the current atmosphere of a hyper-distracted world, LinkedIn offers platforms for discussions and advice on maintaining focus and setting work boundaries.
LinkedIn's vision garners focus on creating economic opportunities for people everywhere, thus fostering a growth mindset within its workforce and clients. In line with this vision, LinkedIn also partners with organizations that share the commitment to creating diverse and inclusive workplaces and driving more equitable outcomes for all members of the global workforce.
Launched on May 5, 2003, LinkedIn has morphed into a business and employment-focused social media platform that functions through websites and mobile apps. A central part of LinkedIn's operations is allowing job seekers to post their CVs and employers to post jobs. Since 2015, a major portion of the company's revenue flow has been generated from selling access to information about its members to recruiters and sales professionals.
Target Audience: Key stakeholders and decision-makers who can influence the adoption of a SaaS product, within LinkedIn such as CTO, CIO, CSO, HR Director, and Marketing Director.
Based on our research, LinkedIn has the following major pain points:
Based on these identified pain points, we can propose the following solutions:
Prominent value propositions could be:
Outreach strategy could unfold as follows:
The sales pitch will vary based on the target stakeholder but should consistently communicate how the offering can address LinkedIn’s specific pain points, with tangible evidence to support the potential for ROI.
Build a dedicated timeline factoring in initial outreach, subsequent follow-ups, product demos, negotiation, and contract finalization.
After the sales cycle concludes, review LinkedIn's feedback and the effectiveness of the strategy, evaluate lessons learned, and implement improvements in future sales plans.