All Companies
/
Lumentum

Lumentum

Insights, Personas, and Sales Plan

Lumentum

"Lumentum, with a team of roughly 5700 employees, delivers innovative photonics solutions to accelerate the speed and scale of applications in cloud and networking, advanced manufacturing, and 3D sensing, shaping the way the world creates, interacts, and communicates."
Est. Employees:
5700
Industry:
telecommunications
Revenue:
$348.6M
Website URL IconLinkedin URL Iconfacebook url icon

Insights on

Lumentum

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Lumentum is a prominent player in the telecommunications industry, involved in transforming the way the world creates, interacts, and communicates. With an estimated workforce of around 5700 employees, Lumentum is at the forefront of cloud and networking, advanced manufacturing, and 3D sensing markets. A key aspect of Lumentum's identity is their focus on light and enlightenment, 'lumen', coupled with power and drive, 'momentum'. This focus signifies their relentless approach towards confidently and creatively advancing their operations and exploring what light can achieve. Lumentum provides advanced External Light Sources (ELS) solutions that support various applications including Artificial Intelligence. Moreover, they lead in areas such as biometric security in mobile devices, laser vision in autonomous vehicles, and working towards faster data speeds. The company delivers innovative photonics that accelerate the speed and scale of cloud networking, advanced manufacturing, and 3D sensing applications. In particular, their portfolio of innovative photonic products enables agility, flexibility, and speed across communications networks. Alongside this, Lumentum plays a role in addressing the growing amount of data being processed and stored in large data centers. Lumentum's services extend to their commercial laser, 3D sensing, industrial diode laser products, and other products. The company provides efficient customer service, directing customers to distributors near them or offering help via their email support. Lumentum's commitment towards innovation and customer satisfaction makes it a pioneer in the telecommunications sector, continually shaping and influencing the industry. Many look forward to the company's future endeavors and anticipate the exciting breakthroughs to come from this innovative technology firm.

Company Description

Lumentum is a prominent player in the telecommunications industry, involved in transforming the way the world creates, interacts, and communicates. With an estimated workforce of around 5700 employees, Lumentum is at the forefront of cloud and networking, advanced manufacturing, and 3D sensing markets.

A key aspect of Lumentum's identity is their focus on light and enlightenment, 'lumen', coupled with power and drive, 'momentum'. This focus signifies their relentless approach towards confidently and creatively advancing their operations and exploring what light can achieve.

Lumentum provides advanced External Light Sources (ELS) solutions that support various applications including Artificial Intelligence. Moreover, they lead in areas such as biometric security in mobile devices, laser vision in autonomous vehicles, and working towards faster data speeds.

The company delivers innovative photonics that accelerate the speed and scale of cloud networking, advanced manufacturing, and 3D sensing applications. In particular, their portfolio of innovative photonic products enables agility, flexibility, and speed across communications networks. Alongside this, Lumentum plays a role in addressing the growing amount of data being processed and stored in large data centers.

Lumentum's services extend to their commercial laser, 3D sensing, industrial diode laser products, and other products. The company provides efficient customer service, directing customers to distributors near them or offering help via their email support.

Lumentum's commitment towards innovation and customer satisfaction makes it a pioneer in the telecommunications sector, continually shaping and influencing the industry. Many look forward to the company's future endeavors and anticipate the exciting breakthroughs to come from this innovative technology firm.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan Template for Prospecting into Lumentum --- #### Target Company Overview - **Company Name:** Lumentum - **Industry:** Telecommunications, Cloud Networking, Advanced Manufacturing, and 3D Sensing - **Estimated Number of Employees:** 5700 - **Company URL:** [lumentum.com](https://www.lumentum.com/en) #### Contact Information For initial contact, reach out through the company's customer service email: customer.service@lumentum.com. #### Potential Pain Points and Product/Service Solutions 1. **Pain Point:** Increasing scale and speed of data transmission across networks due to growing demands for cloud, networking, and 3D sensing applications. - **Solution:** Offer our SaaS solution designed to manage and process high volumes of data, increase network efficiency, and enhance storage capacity. 2. **Pain Point:** Integration of diverse technologies and systems in a coherent and efficient manner. - **Solution:** Present our SaaS platform that facilitates streamlined integration of multiple technological systems and assists in efficient management of varied tech components. 3. **Pain Point:** Maintaining quality control and driving technological advancements in various applications like cloud and networking, advanced manufacturing, and 3D sensing. - **Solution:** Introduce our software that provides consistent quality checks, upholds high standards, fosters innovation, and delivers strategic insights for growth. 4. **Pain Point:** Staying up-to-date with regulatory requirements across different regions of the world. - **Solution:** Recommend our regulatory compliance tracking SaaS product, offering updates on law changes and strategic guidance on compliance issues across different markets. 5. **Pain Point:** Talent acquisition and retention for specialized roles in advanced technologies. - **Solution:** Propose our talent management SaaS tool that aids in the recruitment of specialized roles and fosters employee learning and development. #### Initial Qualification Questions 1. What challenges does your organization face in managing the increasing scale and speed of data transmission across your networks? 2. How is your company currently integrating diverse technologies and systems? 3. What tools do you currently use for maintaining the quality control and driving technological advancements? 4. What is your strategy for staying updated with regulatory requirements across different regions of the world? 5. How are you managing the talent acquisition and retention for special roles? #### Targeted Communication Strategy 1. **Identify the Targets:** Use LinkedIn to find relevant decision-makers within Lumentum. Look for roles such as IT Directors, Heads of Data management, HR and Talent Management Heads, and Compliance Officers. 2. **Craft the Message:** Craft a focused and personalized message highlighting Lumentum's pain points and how our solutions can help address them. 3. **Contact:** Reach out via the identified contacts' LinkedIn or through the customer service email listed on their website. Begin dialogue and offer to setup exploratory meeting or demo. 4. **Follow up & Nurture:** After the initial contact, perform follow-ups with more targeted content and value proposition. Share success stories, case studies, and industry-specific resources. #### Goals and Objectives 1. Reach out to at least 25 top decision-makers within Lumentum over the next three weeks. 2. Set up at least 5 exploratory calls or demos within two months. 3. Convert 2 potential leads into customers within the next six months. 4. Sustain the relationship with constant communication, support, and review meetings to encourage contract renewals and upgrades. #### Measures of Success 1. Number of proactive outreach attempts (Target = 100% of identified leads) 2. Response rate to outreach attempts (Target = >30%) 3. Conversion rate from exploratory calls/demos (Target = > 50%) 4. Customer retention and satisfaction rate (Target = >80%) 5. Customer contract renewal and upgrade rate (Target = >60%) #### Risks and Mitigation - **Risk:** Resistance to change or reluctance to adopt new technology. - **Mitigation:** Highlight the long-term cost savings, efficiency, and competitive advantage our product could bring. - **Risk:** Long decision-making processes due to bureaucracy. - **Mitigation:** Be patient, persistent, and consistent in communication and follow-up.

Sales Plan Template for Prospecting into Lumentum


Target Company Overview

  • Company Name: Lumentum
  • Industry: Telecommunications, Cloud Networking, Advanced Manufacturing, and 3D Sensing
  • Estimated Number of Employees: 5700
  • Company URL: lumentum.com

Contact Information

For initial contact, reach out through the company's customer service email: customer.service@lumentum.com.

Potential Pain Points and Product/Service Solutions

  1. Pain Point: Increasing scale and speed of data transmission across networks due to growing demands for cloud, networking, and 3D sensing applications.
    Solution: Offer our SaaS solution designed to manage and process high volumes of data, increase network efficiency, and enhance storage capacity.
  2. Pain Point: Integration of diverse technologies and systems in a coherent and efficient manner.
    Solution: Present our SaaS platform that facilitates streamlined integration of multiple technological systems and assists in efficient management of varied tech components.
  3. Pain Point: Maintaining quality control and driving technological advancements in various applications like cloud and networking, advanced manufacturing, and 3D sensing.
    Solution: Introduce our software that provides consistent quality checks, upholds high standards, fosters innovation, and delivers strategic insights for growth.
  4. Pain Point: Staying up-to-date with regulatory requirements across different regions of the world.
    Solution: Recommend our regulatory compliance tracking SaaS product, offering updates on law changes and strategic guidance on compliance issues across different markets.
  5. Pain Point: Talent acquisition and retention for specialized roles in advanced technologies.
    Solution: Propose our talent management SaaS tool that aids in the recruitment of specialized roles and fosters employee learning and development.

Initial Qualification Questions

  1. What challenges does your organization face in managing the increasing scale and speed of data transmission across your networks?
  2. How is your company currently integrating diverse technologies and systems?
  3. What tools do you currently use for maintaining the quality control and driving technological advancements?
  4. What is your strategy for staying updated with regulatory requirements across different regions of the world?
  5. How are you managing the talent acquisition and retention for special roles?

Targeted Communication Strategy

  1. Identify the Targets: Use LinkedIn to find relevant decision-makers within Lumentum. Look for roles such as IT Directors, Heads of Data management, HR and Talent Management Heads, and Compliance Officers.
  2. Craft the Message: Craft a focused and personalized message highlighting Lumentum's pain points and how our solutions can help address them.
  3. Contact: Reach out via the identified contacts' LinkedIn or through the customer service email listed on their website. Begin dialogue and offer to setup exploratory meeting or demo.
  4. Follow up & Nurture: After the initial contact, perform follow-ups with more targeted content and value proposition. Share success stories, case studies, and industry-specific resources.

Goals and Objectives

  1. Reach out to at least 25 top decision-makers within Lumentum over the next three weeks.
  2. Set up at least 5 exploratory calls or demos within two months.
  3. Convert 2 potential leads into customers within the next six months.
  4. Sustain the relationship with constant communication, support, and review meetings to encourage contract renewals and upgrades.

Measures of Success

  1. Number of proactive outreach attempts (Target = 100% of identified leads)
  2. Response rate to outreach attempts (Target = >30%)
  3. Conversion rate from exploratory calls/demos (Target = > 50%)
  4. Customer retention and satisfaction rate (Target = >80%)
  5. Customer contract renewal and upgrade rate (Target = >60%)

Risks and Mitigation

  • Risk: Resistance to change or reluctance to adopt new technology.
    Mitigation: Highlight the long-term cost savings, efficiency, and competitive advantage our product could bring.
  • Risk: Long decision-making processes due to bureaucracy.
    Mitigation: Be patient, persistent, and consistent in communication and follow-up.