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MathWorks

MathWorks

Insights, Personas, and Sales Plan

MathWorks

"MathWorks is the leading developer of mathematical computing software, known for creating MATLAB and Simulink, focused on aiding engineers and scientists globally to quicken the pace of discovery, innovation, and development."
Est. Employees:
7300
Industry:
information technology & services
Revenue:
$1.4B
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Insights on

MathWorks

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description [MathWorks](https://www.mathworks.com/) is a prominent industry player in the field of information technology and services. With a sizeable workforce of approximately 7300 employees, the company focuses on the development of mathematical computing software. MathWorks is widely recognized as the provider of [MATLAB](https://www.mathworks.com/products/matlab.html), a premier software environment enjoyed by engineers and scientists for its ease of use and productivity enhancement capabilities. MATLAB, known as the language of technical computing, offers a comprehensive programming environment for algorithm development, data analysis, visualization, and numeric computation. This has made it a trusted tool among professionals all over the world, aiding in accelerating the tempo of discovery, innovation, and development in various scientific and engineering fields. Aside from MATLAB, MathWorks also produces and supports [Simulink products](https://www.mathworks.com/), enhancing its product suite and further establishing its prominent role in the domain of mathematical software development. Apart from its technical accomplishments, MathWorks is a company with a strong social conscience. Investment in their Social Mission program, inclusive of staff volunteer efforts and charity donations, illustrates their commitment to giving back to local communities. This is a reflection of their employees' enthusiasm and dedication towards beneficial social causes.

Company Description

MathWorks is a prominent industry player in the field of information technology and services. With a sizeable workforce of approximately 7300 employees, the company focuses on the development of mathematical computing software.

MathWorks is widely recognized as the provider of MATLAB, a premier software environment enjoyed by engineers and scientists for its ease of use and productivity enhancement capabilities. MATLAB, known as the language of technical computing, offers a comprehensive programming environment for algorithm development, data analysis, visualization, and numeric computation. This has made it a trusted tool among professionals all over the world, aiding in accelerating the tempo of discovery, innovation, and development in various scientific and engineering fields.

Aside from MATLAB, MathWorks also produces and supports Simulink products, enhancing its product suite and further establishing its prominent role in the domain of mathematical software development.

Apart from its technical accomplishments, MathWorks is a company with a strong social conscience. Investment in their Social Mission program, inclusive of staff volunteer efforts and charity donations, illustrates their commitment to giving back to local communities. This is a reflection of their employees' enthusiasm and dedication towards beneficial social causes.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Executive Summary MathWorks is the leading developer of mathematical computing software relied on by engineers and scientists worldwide to spur on discovery, innovation, and development. They offer MATLAB, an advanced environment for algorithm development, data analysis, visualization, and numeric computation. MathWorks face a variety of challenges including improving user engagement, maintaining product relevance amid rapid tech advancements, enhancing cooperation among their large workforce, efficiently managing their social mission program, and providing high-quality customer service. Roadmap to address the needs of MathWorks: 1. Aim to offer services that streamline MathWorks user onboarding, training, and feedback collection. 2. Implement product development strategies to help MathWorks identify market opportunities and adapt to new technologies quickly. 3. Enhance internal communication and project collaboration solutions. 4. Provide solutions to streamline the implementation and tracking of MathWorks’ social initiatives. 5. Design more efficient customer service capacity. ## Understanding MathWorks ### Global Presence, Vast User Base MathWorks has a prominent global presence with a [vast user base of engineers and scientists](https://www.mathworks.com/products/matlab.html) who rely on the MATLAB software. This indicates a broad, diverse customer base which requires solid user engagement and support mechanisms to ensure optimal product usage. ### Tech-Driven Field, Rapid Evolution MathWorks operates in a rapidly [evolving field of mathematical computing software](https://in.linkedin.com/company/the-mathworks_2) constantly under pressure to comply with emerging trends and customer expectations. It proves crucial for MathWorks to continuously innovate and upgrade their products and services. ### Large Workforce, Global Collaboration MathWorks [employs over 7300 members](https://www.linkedin.com/company/the-mathworks_2), located worldwide and contributing to various departments. Effective collaboration and communication across this substantial employee base are critical to maintain productivity and efficiency. ### Charitable Perspective, Employee Enrichment MathWorks is committed to [giving back to their local communities](https://www.mathworks.com/company.html) through various social initiatives. Their strong dedication to social missions and employee volunteer efforts need to be efficiently managed to ensure maximum impact and overall company goal alignment. ### Customer Service, Retention As a leading mathematical computing software developer, MathWorks must ensure the highest level of [customer service](https://www.mathworks.com/) to ensure issue resolution and meet customer needs promptly. ## Sales Strategies ### Enhancing User Engagement Offer solutions that streamline and enhance user training, onboarding, and support. Develop feedback collection mechanisms to better understand product usability from a user perspective. ### Maintaining Product Relevance Help MathWorks stay competitive by implementing development strategies that facilitate quicker identification of market opportunities and faster product updates. ### Improving Collaboration Offer solutions that enhance internal communication, project collaboration, and knowledge sharing among MathWorks' large workforce spread across different regions and departments. ### Streamlining Social Mission Programs Develop solutions that streamline implementation and tracking of charitable initiatives. This could include designing systems for employee participation tracking, donations management, and reporting. ### Revamping Customer Service Offer an improved strategy or system for faster, more personalized customer service. This could include leveraging AI-powered chatbots, predictive analytics for proactive service, and effective issue tracking systems. ## Conclusion Tailoring a sales strategy focusing on user engagement, product development, collaboration, social mission, and customer service will help position our SaaS solution as indispensable to MathWorks. To ensure effective integration, our offering should be flexible, scalable, and easy-to-implement, reflecting MathWorks' needs and pain points.

Executive Summary

MathWorks is the leading developer of mathematical computing software relied on by engineers and scientists worldwide to spur on discovery, innovation, and development. They offer MATLAB, an advanced environment for algorithm development, data analysis, visualization, and numeric computation. MathWorks face a variety of challenges including improving user engagement, maintaining product relevance amid rapid tech advancements, enhancing cooperation among their large workforce, efficiently managing their social mission program, and providing high-quality customer service.

Roadmap to address the needs of MathWorks:

  1. Aim to offer services that streamline MathWorks user onboarding, training, and feedback collection.
  2. Implement product development strategies to help MathWorks identify market opportunities and adapt to new technologies quickly.
  3. Enhance internal communication and project collaboration solutions.
  4. Provide solutions to streamline the implementation and tracking of MathWorks’ social initiatives.
  5. Design more efficient customer service capacity.

Understanding MathWorks

Global Presence, Vast User Base

MathWorks has a prominent global presence with a vast user base of engineers and scientists who rely on the MATLAB software. This indicates a broad, diverse customer base which requires solid user engagement and support mechanisms to ensure optimal product usage.

Tech-Driven Field, Rapid Evolution

MathWorks operates in a rapidly evolving field of mathematical computing software constantly under pressure to comply with emerging trends and customer expectations. It proves crucial for MathWorks to continuously innovate and upgrade their products and services.

Large Workforce, Global Collaboration

MathWorks employs over 7300 members, located worldwide and contributing to various departments. Effective collaboration and communication across this substantial employee base are critical to maintain productivity and efficiency.

Charitable Perspective, Employee Enrichment

MathWorks is committed to giving back to their local communities through various social initiatives. Their strong dedication to social missions and employee volunteer efforts need to be efficiently managed to ensure maximum impact and overall company goal alignment.

Customer Service, Retention

As a leading mathematical computing software developer, MathWorks must ensure the highest level of customer service to ensure issue resolution and meet customer needs promptly.

Sales Strategies

Enhancing User Engagement

Offer solutions that streamline and enhance user training, onboarding, and support. Develop feedback collection mechanisms to better understand product usability from a user perspective.

Maintaining Product Relevance

Help MathWorks stay competitive by implementing development strategies that facilitate quicker identification of market opportunities and faster product updates.

Improving Collaboration

Offer solutions that enhance internal communication, project collaboration, and knowledge sharing among MathWorks' large workforce spread across different regions and departments.

Streamlining Social Mission Programs

Develop solutions that streamline implementation and tracking of charitable initiatives. This could include designing systems for employee participation tracking, donations management, and reporting.

Revamping Customer Service

Offer an improved strategy or system for faster, more personalized customer service. This could include leveraging AI-powered chatbots, predictive analytics for proactive service, and effective issue tracking systems.

Conclusion

Tailoring a sales strategy focusing on user engagement, product development, collaboration, social mission, and customer service will help position our SaaS solution as indispensable to MathWorks. To ensure effective integration, our offering should be flexible, scalable, and easy-to-implement, reflecting MathWorks' needs and pain points.