Company Overview

MathWorks is the leading developer of mathematical computing software, working at the crossroads of information technology and services. With an estimated workforce of 7300 employees, the company is globally renowned for its flagship solutions: MATLAB and Simulink.

Products and Services

MathWorks is credited with the development of the MATLAB software, which functions as a programming environment for algorithm development, data analysis, visualization, and numeric computation. This powerful platform is deployed by engineers and scientists worldwide to accelerate the pace of discovery, innovation, and development. It serves as the language of technical computing, widely used by scientists, mathematicians, engineers, and researchers for performing complex mathematical calculations and visualizing data.

Simulink is another key product in the MathWorks portfolio. It complements MATLAB and is used for model-based design activities, providing an interactive graphical environment and a customizable set of block libraries that allow you to design, simulate, implement, and test a variety of time-varying systems, including communications, controls, signal processing, video processing, and image processing.

Global Impact and Social Commitment

MathWorks' solutions are trusted globally, aiding experts from diverse disciplines to streamline their processes and bring efficiency to their work. Their products play a pivotal role in accelerating the pace of engineering and scientific innovations, making tangible contributions to various industries.

The company is not just committed to technological advancements but also to corporate social responsibility. One of the distinguishing aspects of the MathWorks culture is the company's investment in its Social Mission program. There is a strong emphasis on staff volunteer efforts and an established End-of-Year Donations program, reflecting the company's dedication to giving back to local communities.

Collaboration and Interdepartmental Interactions

The working environment at MathWorks encourages interdepartmental and global collaborations. Employees have the chance to work with people possessing unique expertise from different departments and across various regions. This collaborative culture supports the execution of initiatives vital to the company, and employees also gain insights into the multifaceted applications of MathWorks products.

SALES PLAN TEMPLATE

I. EXECUTIVE SUMMARY

Our company is a leading provider of B2B SaaS solutions designed to address several pressing pain points identified within MathWorks. Our solutions can assist in understand user needs, maintaining market position, making a meaningful social impact, streamlining communication in a global workforce, and ensuring software compatibility with varied hardware systems.

II. TARGET CUSTOMER PROFILE

1. Company: MathWorks
2. Industry: Information technology & services
3. Size: Estimated 7,300 employees
4. Website: mathworks.com
5. Key Products: MATLAB, Simulink

III. CUSTOMER NEEDS & OUR SOLUTION

1. UNDERSTANDING USER NEEDS

• Customer Pain: Keeping their software user-friendly and effective for an international user base of diverse technical professions.
• Our Solution: Our market research tool can provide demographic and user experience insights for more precise product development, consequently enhancing user retention.

2. MAINTAINING MARKET POSITION

• Customer Pain: Maintaining and expanding market position in competitive mathematical computing software landscape.
• Our Solution: Our comprehensive analytics platform can provide predictive insights into market trends and competitor activities allowing proactive rather than reactive strategies.

3. ESTABLISHING IMPACTFUL SOCIAL IMPACT

• Customer Pain: Building and maintaining meaningful social impact through their corporate social responsibility initiatives.
• Our Solution: Our CSR strategy consulting service can assist in creating effective, impactful programs, ensuring the right allocation of resources, and measuring their social impact.

4. STREAMLINING GLOBAL COLLABORATION & COMMUNICATION

• Customer Pain: Streamlining collaboration and communication across their global and diverse workforce.
• Our Solution: Our communication and collaboration software allows seamless, real-time interaction across departments and geographical locations, enhancing internal communication and team cohesion.

5. ENSURING SOFTWARE COMPATIBILITY

• Customer Pain: Continuously ensuring their software's compatibility and integration with various hardware systems and platforms.
• Our Solution: Our compatibility testing tool will allow proactive identification and resolution of compatibility issues, ensuring performance, efficiency, and reliability of software products.

IV. SALES AND MARKETING STRATEGY

1. Direct Contact: Engage MathWorks' strategic decision makers via LinkedIn, presenting bespoke solutions to their identified pain points.
2. Email Campaigns: Send personalized email campaigns elaborating on how our solutions can solve identified issues.
3. Webinars and Product Demos: Invite key stakeholders from MathWorks to webinars showcasing our solutions, followed by product demos customized to their context.
4. Case Studies: Provide case studies of similar companies who have benefited from our solutions.

V. SUCCESS METRICS

1. Lead Conversion: Track the number of leads converted into actual sales deals.
2. Customer Satisfaction: Survey MathWorks' decision makers and users after implementing our solutions to measure satisfaction.
3. Customer Retention: Monitor the customer’s continuous usage and renewal of our solutions.
4. Performance Metrics: Utilize key performance indicators to evaluate effectiveness of our solutions in addressing the company's identified pain points.
5. Social Impact: Monitor social impact generated by implementing our CSR strategy consulting service.

VI. CONCLUSION

Our B2B SaaS solutions are especially designed to help MathWorks overcome their key challenges. We believe It's an opportunity to contribute to their mission of accelerating the pace of engineering and science through enhanced collaboration, better market insights, impactful social responsibility initiatives, and improved software performance.