Company Description

Matrix is a leading global technology solutions provider in the Information Technology & Services industry. This technology powerhouse aims to be the go-to company for any technological needs encountered by their clients spanning various sectors and industries around the world. With an established foothold in the IT technological market and an estimated resource pool of about 5700 employees, Matrix specializes in facilitating business innovation through a diverse range of tech solutions.

Matrix's spectrum of expertise extends across a myriad of tech niches including CRM, ERP, DRP, storage, mainframes, mobile, open source, user experience, call centers, big data, analytics, supply chain, logistics, research and development, digital solutions, testing, automation, cloud services, nearshore and offshore services, AI, machine learning, cyber security, regulatory compliance, software representation, DevOps, IT infrastructure, integration platforms, data platforms, IoT, and business excellence.

A distinctive feature of Matrix's operations is their end-to-end offshore solutions designed to meet specific business needs. Matrix Eastern Europe, the offshore division of Matrix IT, harbors more than 10,000 professionals dedicated to global R&D services. This arm of the company stems its values in delivering large scale complex deliverables and high-quality solutions, forging solid and long-term relationships with partners and clients worldwide.

Matrix continuously seeks individuals who are passionate about opportunities in tech development irrespective of their level of expertise. They harbor an inclusive work environment that encourages applicants, underscoring their stand as an inclusive tech solution provider in the industry.

As a global leader in technology market, Matrix's vision is to cultivate a strong bond with partners and clients from every sector, industry, and across the globe; a testament to the high-quality solutions and top service level.

Their commitment to business innovation through technology, competent service level, and client-centric approach have enabled them to secure a reputed stance in the IT services industry. Matrix is not just a technology partner but an innovator driving modern businesses with future-forward IT solutions.

Sales Plan Template

Identify Target Market

• Sector: Businesses struggling with management of large-scale complex technological deliverables. This includes companies with a vast range of sectors and industries served.
• Size: Large companies with a geographically dispersed workforce.

Pain Points

• Difficulty managing complex technological deliverables due to high demand.
• Difficulty in attracting and retaining talented candidates in highly specialized areas of IT, impacting service quality and innovation.
• Challenges with managing a geographically dispersed workforce, leading to inefficiencies in workflow and service delivery.
• Management of large volumes of data, impacting decision making, customer experience, and product innovation.
• Ensuring cybersecurity and regulatory compliance due to multiple partnerships and sensitive data held by the company.

Value Proposition

Offer a tailor-made SaaS solution focusing on enhanced project management, streamlined data analytics and management, robust recruitment, and employee development features. Emphasize on improving workflow efficiency, data-driven decision making, and maintaining a competitive edge in the technology market.

Marketing & Engagement Strategy

• Engage with Matrix through direct contact, i.e., cold calling or e-mail marketing. Edge towards producing informative webinars showcasing how our SaaS solution can resolve Matrix's pain points.
• Promote our solution over social media channels like LinkedIn and Twitter where IT decision-makers are active.
• Attend IT conferences and events where Matrix representatives are likely to be present.

Sales Strategy

• Identify key decision-makers within Matrix and directly approach them with a deep understanding of their stated pain points.
• Ensure to clearly communicate the value proposition and potential ROI of our SaaS solution.
• Arrange product demonstrations to exhibit the effectiveness of the solution in action.
• Use competitive pricing and flexible terms of service to encourage consideration.

Harden the Offer

• Give a trial offer that lets Matrix witness first-hand the advantages our solution provides.
• Ensure detailed onboarding to facilitate user adoption across their various teams.
• Provide superior customer support with dedicated account managers for immediate resolutions to concerns raised.

Post-sale Strategy

• Regular follow-ups with Matrix to understand the efficiency of our solution and to hear any feedback or grievances.
• Continual product updates and tweaks based on customers' feedback for continuous improvement.
• Foster long-term relationship by providing top-notch after-sales service such as technical support, training, etc.

Measures of Success

• Initial customer acquisition (Matrix).
• Contract renewal/subscription renewal rates.
• Customer feedback and satisfaction scores.
• Upsell and cross-sell opportunities identified.
• Number of referrals received.

References

All information above is based on Company Details, About Us, Offshore Services, Job Opportunities, and Contact Info from Matrix's website.