Company Description

Meesho, an online shopping and reselling site based in India, is currently the fastest-growing internet commerce company in the country. The company operates a versatile e-commerce platform, specializing in delivering a wide array of product categories ranging from fashion and electronics to home and kitchen items.

The company not only offers customers the opportunity to purchase goods for their personal use, but it also allows individuals to launch their entrepreneurial journey by reselling the products. This dual operation aligns with Meesho's broader mission to democratize internet commerce and make e-commerce accessible to everyone.

With an impressive workforce of approximately 8700 employees, Meesho's platform has garnered significant reach and impact, becoming the world’s fastest shopping app to cross 500 million cumulative downloads across Google Play and iOS App Store within six years. This expansive reach and rapid growth have translated into a sizable community of followers and users who interact with the platform for their shopping, reselling, and business needs.

Beyond the customer base, Meesho also has a vibrant internal culture, placing emphasis on collaboration, communication, and idea-sharing within its teams. The highlight of this culture is the unique opportunity for top-performing employees to engage in a candid discussion, providing feedback, and brainstorming innovative ideas for the company’s future with the founders.

Additionally, Meesho offers a variety of job opportunities, with an array of roles in software engineering, graphic design, and even remote working positions demonstrating a dynamic and flexible work environment.

From a technology perspective, Meesho is a key player in the information technology and services industry, leveraging advancements such as mobile commerce, internet technologies, and app-service provision to streamline its e-commerce operations and provide optimal services to its users.

Services

• E-commerce: Meesho operates an e-commerce platform offering a vast selection of products across a variety of categories (fashion, electronics, home & kitchen).
• Reselling: In addition to regular online shopping, Meesho allows individuals to start their business by reselling products on its platform.
• Mobile Commerce: Meesho's services are accessible through a mobile application available on Android and iOS, enabling consumers to shop and resell from anywhere.

Culture

Meesho fosters an inclusive and engaging company culture. Every month, high-achieving employees get an opportunity to interact directly with the founders, pitch ideas, and provide feedback. This open communication is indicative of Meesho's progressive work culture.

Career Opportunities

Meesho is constantly expanding its team, offering diverse roles and opportunities such as software engineering, graphic design, and remote work positions. For those who seek challenges and a vibrant work environment, Meesho offers a unique opportunity to be involved in building India's fastest-growing e-commerce platform.

Executive Summary

Our aim is to sell our B2B SaaS solution to Meesho, a booming e-commerce platform focused on enabling entrepreneurs and small businesses. The company has seen exponential growth, boasting over 500 million app downloads. However, this growth has brought with it some critical pain points, including scalability, app performance, vendor communication, supply chain efficiency, and device compatibility. Our SaaS product targets these challenges, offering solutions tailored to their needs.

Objectives

• Initiate contact with Meesho’s key decision-makers, establishing a dialogue regarding their pain points and our solutions.
• Present detailed demonstrations of our SaaS product, emphasizing its ability to resolve their issues and upgrade their current processes.
• Achieve a closed sale within a 10-week target window.

Strategies

1. Identify key decision-makers within Meesho: Given its large employee pool (8,700), understanding the decision-making structure within Meesho is crucial to ensure our efforts target the right individuals.
2. Pain point communication strategy: Communicate directly how our product addresses Meesho’s identified pain points. This approach entails developing a custom demo tailored to their experience, thereby showing the real-world application of our SaaS solution.
3. Regular follow-ups: Maintain constant communication with Meesho, providing answers to their queries and additional information about our product’s capabilities as required.

Actions

1. Week 1-2: Preliminary research phase - Understand the company culture, decision-making hierarchy and current processes in depth. Begin initial outreach.
2. Week 3-4: Demonstration of our product addressing Meesho's pain points, highlighting the specific features and solutions we offer.
3. Week 5-6: Regular follow-ups, clarifying doubts and emphasizing our product strengths.
4. Week 7-8: Negotiate terms of the agreement, taking into account Meesho's business model and our pricing schema.
5. Week 9-10: Finalize and close the sale.

Tools and Resources

• LinkedIn: The platform can be leveraged to understand the company and key decision-makers within Meesho better.
• Internet research data: The provided sources which includes company blogs, job posts, and app reviews would facilitate understanding Meesho more intimately.

Metrics

• Number of decision-makers contacted: Measures the effectiveness of our initial outreach strategy.
• Engagement on our product demonstrations: Provides insights into Meesho's interest in our SaaS solution and helps us tailor our follow-up strategy.
• Sales closure: The ultimate success of our sales strategy will be a closed deal with Meesho.

Potential Barriers

1. Communication issues: Due to a large employee base, reaching the right decision-maker could be a challenge.
2. Resistance to change: Like many organizations, Meesho might have resistance to implementing new technology, requiring us to emphasize our product’s value proposition.

Our sales strategy takes into account these barriers and includes strategies to overcome them, ensuring optimal chances of a successful sale.