Meltwater is an established SaaS media monitoring company that was founded in Oslo, Norway, in 2001 by Jørn Lyseggen. The company, which is the world's first online media monitoring entity, is currently listed on the Oslo Stock Exchange (Ticker code: MWTR). Today, Meltwater operates a global business spread across over 25 countries with more than 2,000 employees. Its headquarters are set in San Francisco, California, while it also maintains additional offices all over Europe, North America, Asia/Pacific, Australia, and Africa.
The company trades in media intelligence and social listening tools, and it enables companies to leverage insights from the digital space to shape their business strategy. It analyzes nearly 1 billion pieces of content every day, transforming the data into crucial insights that help unlock businesses' competitive edge to drive results. This data is amassed by monitoring and analyzing the online data landscape, shaped by sources such as social media and online media intelligence.
Meltwater's solutions span areas such as media, social, consumer, and sales intelligence. It offers a suite of enterprise software products and tools which are aimed at measuring, managing, and magnifying corporate reputation. In the social media monitoring domain, it proves particularly useful by enabling companies to know what's being said about their brand on a global scale - not just on social media but across the online sphere.
Customer support is a key aspect of Meltwater's offering. It assigns complimentary training consultants who can guide clients on how to optimally use the software per their individual business needs. This is done through 1:1 meetings, which can be scheduled repeatedly without any limitation. The software itself can be a bit tricky to learn for some users, but that does not seem to pose a major hurdle to its effectiveness.
Company name: Meltwater
Company URL: meltwater.com
Number of employees: Approximately 2600
Industry: Information technology & services, computer software, internet
Key business: B2B SaaS media monitoring services
Despite offering training consultants to aid in mastering its platform, Meltwater reportedly faces challenges in terms of platform usability. Clients may find the software complex to navigate, leading to underutilization of key features and a possible requirement for additional support resources.
Certain product features like media monitoring are reportedly underutilized by some clients due to a lack of complete alignment with their needs. This might indicate a need for increased customization capability or improvement in the versality of its services.
Even though Meltwater processes approximately 1 billion pieces of content daily, the company might encounter difficulty in effectively leveraging artificial intelligence and big data analytics. The challenge of transforming this vast amount of data into actionable insights could possibly impede clients' strategic decision making.
Maintaining the accuracy and relevance of the huge volume of data collected over time could also be a challenge for Meltwater. With rapidly evolving online data and changing customer sentiments, there may be a need for Meltwater to continuously update and validate the veracity of its data.
Meltwater may also face difficulties when it comes to providing a user-friendly, intuitive platform interface. This could potentially impact user adoption rates and satisfaction levels indicating a need to improve platform usability.
Considering the various pain points identified, our product's demonstration should highlight its simplicity and ease of use. Additionally, our approach to artificial intelligence and big data should be emphasized, to underline the capacity of our product to provide meaningful, business-specific insights.
Our product's capabilities to provide high customization aligning with diverse client needs should also be emphasized. This not only compounds product value but also addresses one of the key pain points identified with Meltwater's services.
Providing a comprehensible walkthrough of our product features and multiple rounds of 1:1 training could help ensure effective usage and increase adoption rates. Regular check-ins post product adoption and an increased efforts towards building a strong relationship with the client is critical for client retention.
Considering Meltwater's current struggles with data accuracy and relevance, our sales proposition should include a commitment to ongoing support and problem-solving to tackle similar issues.
The prospective result to be achieved is the conversion of Meltwater to our service. Following that, a key aim is to ensure successful product adoption and usage, accompanied by overall customer satisfaction. This would involve constant improvement of the services, product updates, and consistent customer support.
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