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MyTutor.co.uk

MyTutor.co.uk

Insights, Personas, and Sales Plan

MyTutor.co.uk

"MyTutor.co.uk is the UK's leading online e-learning platform that offers affordable, high-quality one-on-one tutoring services in over 30 subjects, connecting students with experts from the country's top universities."
Est. Employees:
5200
Industry:
e-learning
Revenue:
$21.9M
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Insights on

MyTutor.co.uk

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
# Company Description MyTutor.co.uk is a top online platform for one-to-one learning based in the UK. With an estimated 5200 employees, they are committed to improving the educational outcomes of thousands of young people and are on a mission to provide life-changing tuition to all. As the UK’s leading e-learning initiative, MyTutor emphatically combines the realms of education and technology to provide a platform for effective tutoring. They pride themselves on their selectivity, with only 1 in 8 applicants who apply for tutoring positions on their platform making the cut. MyTutor.co.uk has a team of expert tutors who studied and aced the same courses as the tutees in the recent years, making them experts in over 30 subjects from KS2 up to GCSE and A Level. This expertise in diverse subjects allows them to offer specialized help to learners, ensuring that their grades and confidence get the necessary boost. MyTutor operates by connecting tutors from the UK's best universities with pupils at home and in schools to offer affordable 1-to-1 online tutorials. This tailored approach underscores their commitment towards making a significant impact in the educational landscape. By focusing on key areas of growth amongst their students, MyTutor has been known to bring about better outcomes across a wide range of subjects. Currently, the average number of learners per school having lessons with MyTutor is over 73. Customers have access to unique benefits like referral schemes, wherein referring a friend to the site through a unique link automatically adds £50 credits to the referrer's MyTutor account once the referred friend completes their first lesson. The friend also benefits from this scheme, as they receive £30 credits towards their first lesson. This encourages a cycle of continuous learning and teaching, all tied together by the philosophy of sharing knowledge for better education. MyTutor.co.uk affords users a seamless online experience, providing separate login options for parents, students, and tutors for simplified access to their accounts. They are currently on a mission to expand their platform internationally, extending their digital tutoring opportunities beyond geographical barriers to impart effective home and school learning globally.

Company Description

MyTutor.co.uk is a top online platform for one-to-one learning based in the UK. With an estimated 5200 employees, they are committed to improving the educational outcomes of thousands of young people and are on a mission to provide life-changing tuition to all. As the UK’s leading e-learning initiative, MyTutor emphatically combines the realms of education and technology to provide a platform for effective tutoring.

They pride themselves on their selectivity, with only 1 in 8 applicants who apply for tutoring positions on their platform making the cut. MyTutor.co.uk has a team of expert tutors who studied and aced the same courses as the tutees in the recent years, making them experts in over 30 subjects from KS2 up to GCSE and A Level. This expertise in diverse subjects allows them to offer specialized help to learners, ensuring that their grades and confidence get the necessary boost.

MyTutor operates by connecting tutors from the UK's best universities with pupils at home and in schools to offer affordable 1-to-1 online tutorials. This tailored approach underscores their commitment towards making a significant impact in the educational landscape. By focusing on key areas of growth amongst their students, MyTutor has been known to bring about better outcomes across a wide range of subjects. Currently, the average number of learners per school having lessons with MyTutor is over 73.

Customers have access to unique benefits like referral schemes, wherein referring a friend to the site through a unique link automatically adds £50 credits to the referrer's MyTutor account once the referred friend completes their first lesson. The friend also benefits from this scheme, as they receive £30 credits towards their first lesson. This encourages a cycle of continuous learning and teaching, all tied together by the philosophy of sharing knowledge for better education.

MyTutor.co.uk affords users a seamless online experience, providing separate login options for parents, students, and tutors for simplified access to their accounts. They are currently on a mission to expand their platform internationally, extending their digital tutoring opportunities beyond geographical barriers to impart effective home and school learning globally.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Executive Summary This sales plan is designed to provide actionable strategies for prospecting into MyTutor.co.uk, a leading UK-based e-learning platform specializing in one-on-one online tutoring. The primary objectives are to convert the company into a paying customer and to maximize revenue potential by addressing their key pain points. ## Understanding Prospects ### Company Overview - Company Name: MyTutor.co.uk - Website: [mytutor.co.uk](https://www.mytutor.co.uk/) - Industry: e-learning, education management - Estimated no. of Employees: 5200 - Key areas: Education, technology, online tutoring ### Identified Pain Points 1. Need for a diverse range of incentives to improve customer loyalty. 2. Difficulty in scaling the tutor base due to stringent selection process. 3. Struggling with international expansion due to dependence on UK tutors. 4. Potential technical issues and complexities with increased user base. 5. Limited scope to cater students needing support in niche subjects. ## Approach ### Call-to-Action (CTA) Strategy Deploy targeted communication that focuses on these core solutions: 1. Diversification of rewards and incentives structure. 2. Scaling the tutor base while maintaining quality. 3. Localizing and diversifying the tutor pool for international expansion. 4. Technical support for maintaining user experience with increased user base. 5. Expanding subject offerings to cover niche areas. ### Channels to Communicate CTA 1. Direct emails 2. LinkedIn InMails 3. Personalized web content ## Sales Timeline Set up a sales timeline with the following objectives: - Initial touch base and establishing rapport - Understanding their business and pain points - Showcasing solution package - Overcoming objections via case study support - Closing deal ## Relationship Management Ensure longer-term relationships via: - Regular feedback - Tailor-made training with the product - Ongoing support ## Follow-Up Strategy Develop a follow-up strategy to address any unanswered questions and to maintain the momentum. Use a mix of email, phone calls, and LinkedIn communication for follow-ups. ## Review and Monitor Measure the success of this sales plan by monitoring the conversion rates, customer lifetime value, and overall level of satisfaction with our products and services. ## Source References - [Trustpilot](https://uk.trustpilot.com/review/mytutor.co.uk) - [MyTutor.co.uk](https://www.mytutor.co.uk:443/) - [LinkedIn](https://uk.linkedin.com/company/mytutor.co.uk) - [Crunchbase](https://www.crunchbase.com/organization/mytutorweb) - [MyTutor Login](https://www.mytutor.co.uk/login/)

Executive Summary

This sales plan is designed to provide actionable strategies for prospecting into MyTutor.co.uk, a leading UK-based e-learning platform specializing in one-on-one online tutoring. The primary objectives are to convert the company into a paying customer and to maximize revenue potential by addressing their key pain points.

Understanding Prospects

Company Overview

  • Company Name: MyTutor.co.uk
  • Website: mytutor.co.uk
  • Industry: e-learning, education management
  • Estimated no. of Employees: 5200
  • Key areas: Education, technology, online tutoring

Identified Pain Points

  1. Need for a diverse range of incentives to improve customer loyalty.
  2. Difficulty in scaling the tutor base due to stringent selection process.
  3. Struggling with international expansion due to dependence on UK tutors.
  4. Potential technical issues and complexities with increased user base.
  5. Limited scope to cater students needing support in niche subjects.

Approach

Call-to-Action (CTA) Strategy

Deploy targeted communication that focuses on these core solutions:

  1. Diversification of rewards and incentives structure.
  2. Scaling the tutor base while maintaining quality.
  3. Localizing and diversifying the tutor pool for international expansion.
  4. Technical support for maintaining user experience with increased user base.
  5. Expanding subject offerings to cover niche areas.

Channels to Communicate CTA

  1. Direct emails
  2. LinkedIn InMails
  3. Personalized web content

Sales Timeline

Set up a sales timeline with the following objectives:

  • Initial touch base and establishing rapport
  • Understanding their business and pain points
  • Showcasing solution package
  • Overcoming objections via case study support
  • Closing deal

Relationship Management

Ensure longer-term relationships via:

  • Regular feedback
  • Tailor-made training with the product
  • Ongoing support

Follow-Up Strategy

Develop a follow-up strategy to address any unanswered questions and to maintain the momentum. Use a mix of email, phone calls, and LinkedIn communication for follow-ups.

Review and Monitor

Measure the success of this sales plan by monitoring the conversion rates, customer lifetime value, and overall level of satisfaction with our products and services.

Source References