Company Description

Nasdaq is a leading global provider of trading, clearing, exchange technology, listing, information and public company services ^[1]. With an approximate number of 6400 employees, Nasdaq is known for extending its technology solutions to the worldwide financial community ^[2]. As one of the world's premier marketplaces for trading and clearing a range of securities, it contributes to the drive of sustainable capital formation ^[3].

Nasdaq is recognized for empowering relationships within the global financial market and maintains a strong commitment to corporate social responsibility. This includes sharing time, knowledge, and promoting robust strategies about responsible investments to investors, market professionals, and the general public ^[1].

The company's industry is marked by equities, derivatives, market services, fixed income, corporate solutions, and more ^[4]. Its services cater to both public and private companies including its innovative Crypto Surveillance Solutions, which provide comprehensive coverage and robust surveillance technology essential to supporting the stability and integrity of the crypto ecosystem ^[5].

Mainstream financial tools like stocks, funds, ETFs, etc., can be explored on Nasdaq's website, which also provides the latest stock market news, data analysis reports, and a general overview of the market landscape ^[4].

The company's mission goes beyond providing financial services. It has a strong sense of purpose that is committed to promoting financial literacy, combating financial crime, and expanding capital markets participation in underrepresented communities ^[3].

Nasdaq’s corporate objectives are not only focused on generating revenue but also on making a positive impact in the world by fostering a culture of market integrity, sustainability, and corporate governance ^[1][3].

^[1]: https://www.nasdaq.com/about

^[2]: https://www.nasdaq.com/about/our-people

^[3]: https://www.nasdaq.com/about/press-center

^[4]: https://www.nasdaq.com/

^[5]: https://www.nasdaq.com/solutions

Sales Plan Template

I. Target Company Overview

Company Name: Nasdaq

Industry: Financial Services

Number of Employees: Estimated 6400

Website: nasdaq.com

II. Company Pain Points

1. Challenges in educating and engaging a broad spectrum of investors on responsible investment strategies - potentially restricting participation from under-represented communities in financial markets.
2. Difficulties in managing and advancing crypto-based systems in response to the swiftly evolving crypto market - potentially compromising stability and integrity of its crypto surveillance solutions.
3. Struggles with educating users about intricate financial concepts and emerging risks - leading to potential vulnerability to fraud and other financial misconduct.
4. Encountering hurdles in upgrading and personalizing financial services and tools to cater to evolving user needs - potentially impacting novice investors and under-represented communities.
5. Difficulty in maintaining optimum cyber security - increasing advanced cyber threats could compromise Nasdaq's vast data assets and trading systems.

III. Sales Strategy

a. Research and Planning:

1. Reference use: About Nasdaq & Our People - Use these resources to understand Nasdaq's mission, company culture, commitments towards promoting financial literacy and expanding market participation among underrepresented communities.
2. Reference use: Business Solutions for Public & Private Companies - This could give an insight into Nasdaq’s current technology capabilities and areas needing improvement.

b. Lead Generation and Initial Contact:

Reach out to key decision-makers at Nasdaq, sharing insights on how our SaaS solutions can help solve the company’s identified pain points.

c. Sales Discussion:

Present customized demos of our solutions, focusing on how our SaaS product’s features can specifically cater to Nasdaq's needs, such as:

• Enhanced cyber security to combat rising threats.
• Advanced crypto system management for stability and integrity.
• Tools and resources to support financial literacy among diverse user base.
• Personalized and innovative financial services and tools to meet the evolving needs of all customers.

d. Proposal:

Detail how our SaaS solution will solve identified pain points, improve Nasdaq's service delivery, and foster growth and inclusivity in their market.

e. Negotiation & Close:

Reiterate the unique value of our solution for Nasdaq, negotiate terms and seal the deal.

f. Follow-up

Maintain close relationship with the Nasdaq team for support, ongoing service delivery, and further sales opportunities.