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Naukri.com

Naukri.com

Insights, Personas, and Sales Plan

Naukri.com

"Naukri.com, the pioneering online recruitment solution provider in the Information Technology and Services sector, uses a comprehensive database to connect job seekers and employers, providing lasting solutions to companies across India and overseas."
Est. Employees:
2300
Industry:
information technology & services
Revenue:
$121.7M
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Insights on

Naukri.com

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Overview [Naukri.com](https://www.naukri.com) is a leading online job portal and a significant player in the Information Technology and Services sector, particularly known for its software solutions. With an estimated strength of 2300 employees, the company's services stretch beyond Indian borders, serving clients in the Middle East as well. The company was initially started as Info Edge India, with the aid of a server hired for a monthly rent of $25. Naukri.com was later established as a subsidiary of Info Edge India. ## Services and Offerings As India's No.1 job site, Naukri.com is headquartered at India and brings corporates/recruiters, placement agencies, and job seekers together, by providing them with intricate hiring and employment services. The company revolutionized the concept of e-recruitment in India and has maintained its market dominance since its inception in 1997, showing continuous growth and outdoing its competitors in all aspects. Naukri.com has widened its reach by extending its services to overseas markets, making it both an influential local and global entity in the employment sector. ## Business Model The business model of Naukri.com revolves around gathering detailed information about registered candidates, which includes resumes, contact details, profiles, and more. This data is then sold to companies that have available job positions. This strategy creates a revenue-generation model that serves the job seekers by offering them the right opportunities while assisting hiring brands with the most suitable candidates. In conclusion, Naukri.com solidifies its place as the largest employment website in India through its innovative approach and commitment to offer extensive recruitment solutions to clients worldwide.

Company Overview

Naukri.com is a leading online job portal and a significant player in the Information Technology and Services sector, particularly known for its software solutions. With an estimated strength of 2300 employees, the company's services stretch beyond Indian borders, serving clients in the Middle East as well.

The company was initially started as Info Edge India, with the aid of a server hired for a monthly rent of $25. Naukri.com was later established as a subsidiary of Info Edge India.

Services and Offerings

As India's No.1 job site, Naukri.com is headquartered in India and brings corporates/recruiters, placement agencies, and job seekers together by providing them with intricate hiring and employment services. The company revolutionized the concept of e-recruitment in India and has maintained its market dominance since its inception in 1997, showing continuous growth and outdoing its competitors in all aspects.

Naukri.com has widened its reach by extending its services to overseas markets, making it both an influential local and global entity in the employment sector.

Business Model

The business model of Naukri.com revolves around gathering detailed information about registered candidates, which includes resumes, contact details, profiles, and more. This data is then sold to companies that have available job positions. This strategy creates a revenue-generation model that serves the job seekers by offering them the right opportunities while assisting hiring brands with the most suitable candidates.

In conclusion, Naukri.com solidifies its place as the largest employment website in India through its innovative approach and commitment to offer extensive recruitment solutions to clients worldwide.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan Template for B2B SaaS Company: ### Company Profile **Company:** Naukri.com **URL:** [`naukri.com`](https://www.naukri.com/) **Industry:** Information Technology & Services **Size:** Approx 2300 employees #### Product/Service Description Offering SaaS (Software as a Service) solutions for data management, job matching algorithms, user engagement and modern recruitment technology to [Naukri.com](https://www.naukri.com/), India's leading job site. ### Customer Pain Points & Solutions **Pain Point 1:** Managing and storing the increasing amount of candidate data. **Solution:** A comprehensive data management and storage system that can scale to handle large datasets of candidate information, ensuring privacy and security. **Pain Point 2:** Maintaining the relevancy of jobs listed on their platform. **Solution:** A sophisticated job-matching algorithm to ensure relevance and accuracy of job postings for job seekers. **Pain Point 3:** Engaging with a vast user base both in India and overseas. **Solution:** Customized solutions for enhancing user experience and engagement, including efficient communication tools and an intuitive user interface. **Pain Point 4:** Evolving their business model to ensure consistent revenue growth amidst changing recruitment practices. **Solution:** Offering solutions for diversifying revenue streams through value-added services that complement their primary service. **Pain Point 5:** Staying up-to-date with latest technology trends in the recruitment field. **Solution:** Providing continuous support and resources for incorporating cutting-edge technologies like AI, machine learning, and data analytics in the recruitment processes. ### Targeting Strategy Target high-level decision-makers within the company, particularly those in roles related to technology, operations, and strategy. These individuals understand the company's pain points best and have the authority to integrate new solutions. ### Value Proposition We will provide [Naukri.com](https://www.naukri.com/) with comprehensive SaaS solutions that address their key pain points, improve user experience, and adapt to the evolving technologies and trends in online recruitment. Our goal is to enhance their operations, increase efficiency, and drive revenue growth. ### Sales and Marketing Activities 1. **Research and Understand Naukri.com:** Continually familiarize ourselves with the workings of [Naukri.com](https://www.naukri.com/) to tailor our services and presentations to their specific needs. 2. **Initial Contact:** Reach out via email or LinkedIn to setup a meeting, briefly mentioning how our solutions can address Naukri.com's pain points. 3. **Proposal:** Develop a detailed proposal and presentation showcasing how our solutions can transform their business. 4. **Demonstration:** Offer a demo of our SaaS solutions, highlighting key features, UI/UX, and how it addresses their pain points. 5. **Close the Deal:** After presenting, addressing objections and discussing implementation details, close the deal and begin the integration process. ### Key Performance Indicators (KPIs) KPIs should be aligned with the objectives of selling to Naukri.com. They include: - number of touchpoints established within Naukri.com - number of meetings set up and conducted - number of proposals sent - number of demos given - closing ratio (deals closed / proposals sent) - revenue growth - customer retention. ### Resources Needed Resources to achieve the sales plan: - Dedicated Sales Team - Marketing Support for customer acquisition strategy - Technical Support for demos, installation, and troubleshooting - Training material to ensure smooth implementation of the software. Continual learning and adapting to the company's needs will help improve the selling processes and ultimately the product's adaptation in the client's system.

Sales Plan Template for B2B SaaS Company:

Company Profile

Company: Naukri.com
URL: naukri.com
Industry: Information Technology & Services
Size: Approx 2300 employees

Product/Service Description

Offering SaaS (Software as a Service) solutions for data management, job matching algorithms, user engagement and modern recruitment technology to Naukri.com, India's leading job site.

Customer Pain Points & Solutions

Pain Point 1: Managing and storing the increasing amount of candidate data.
Solution: A comprehensive data management and storage system that can scale to handle large datasets of candidate information, ensuring privacy and security.Pain Point 2: Maintaining the relevancy of jobs listed on their platform.
Solution: A sophisticated job-matching algorithm to ensure relevance and accuracy of job postings for job seekers.Pain Point 3: Engaging with a vast user base both in India and overseas.
Solution: Customized solutions for enhancing user experience and engagement, including efficient communication tools and an intuitive user interface.Pain Point 4: Evolving their business model to ensure consistent revenue growth amidst changing recruitment practices.
Solution: Offering solutions for diversifying revenue streams through value-added services that complement their primary service.Pain Point 5: Staying up-to-date with latest technology trends in the recruitment field.
Solution: Providing continuous support and resources for incorporating cutting-edge technologies like AI, machine learning, and data analytics in the recruitment processes.

Targeting Strategy

Target high-level decision-makers within the company, particularly those in roles related to technology, operations, and strategy. These individuals understand the company's pain points best and have the authority to integrate new solutions.

Value Proposition

We will provide Naukri.com with comprehensive SaaS solutions that address their key pain points, improve user experience, and adapt to the evolving technologies and trends in online recruitment. Our goal is to enhance their operations, increase efficiency, and drive revenue growth.

Sales and Marketing Activities

1. Research and Understand Naukri.com: Continually familiarize ourselves with the workings of Naukri.com to tailor our services and presentations to their specific needs.2. Initial Contact: Reach out via email or LinkedIn to setup a meeting, briefly mentioning how our solutions can address Naukri.com's pain points.3. Proposal: Develop a detailed proposal and presentation showcasing how our solutions can transform their business.4. Demonstration: Offer a demo of our SaaS solutions, highlighting key features, UI/UX, and how it addresses their pain points.5. Close the Deal: After presenting, addressing objections and discussing implementation details, close the deal and begin the integration process.

Key Performance Indicators (KPIs)

KPIs should be aligned with the objectives of selling to Naukri.com. They include:- number of touchpoints established within Naukri.com- number of meetings set up and conducted- number of proposals sent- number of demos given- closing ratio (deals closed / proposals sent)- revenue growth- customer retention.

Resources Needed

Resources to achieve the sales plan:- Dedicated Sales Team- Marketing Support for customer acquisition strategy- Technical Support for demos, installation, and troubleshooting- Training material to ensure smooth implementation of the software.Continual learning and adapting to the company's needs will help improve the selling processes and ultimately the product's adaptation in the client's system.