Company Description

Newfold Digital is a leading technology company that specializes in providing web presence solutions, serving businesses of all sizes globally. They have an estimated number of 6300 employees, with headquarters located in Jacksonville, Florida. The company offers extensive product offerings in domains, hosting, online marketing, SEO, website builder, and WordPress, and takes pride in delivering results and value to businesses through its vast portfolio of brands.

Brands under Newfold Digital include well-known names such as Bluehost, CrazyDomains, HostGator, Network Solutions, and Register.com, among many others. Bluehost became a part of the Newfold Digital family as of February 2021. These extensive brand portfolios cater to different customer needs, ranging from micro to large corporate entities, and are known for their personalized customer support.

Apart from offering top-tier web presence solutions, Newfold Digital actively participates in industry events like WordCamp US, connecting with attendees beyond its excellent products, through exciting games and providing a physical glimpse into the brand. The company was also awarded the 2021 Google Cloud Expansion Partner of the Year for North America for its achievements in the Google Cloud ecosystem.

For more information, you can visit their official website at newfold.com.

Sales Plan for Newfold Digital

Step 1: Research

• Perform comprehensive data gathering about Newfold Digital, its pain points, and industry trends.
• Review Newfold Digital's LinkedIn profile, company blog, recent press releases, and customer reviews.

Step 2: Identify Newfold Digital's Pain Points

• Difficulty differentiating their extensive product offerings from alternative web hosting companies.
• Challenge in presenting their offerings clearly to potential clients.
• Struggle with leveraging events like WordCamp for customer engagement and relationship building.
• Impediment in providing personalized support to each customer due to a large and diverse customer base.
• Difficulty in client retention and acquisition due to evolving market demands and increased competition.

Step 3: Identify How Our B2B SaaS Product Aligns with Newfold Digital's Needs

• Ensure that our product or solution can address Newfold Digital's pain points.

Step 4: Establish Connection with Newfold Digital

• Plan an initial point of contact, possibly an email or LinkedIn message, to introduce our product and how it can solve Newfold Digital's challenges. The message should be tailored to resonate with the specific pain points of Newfold Digital.

Step 5: Set Up a Meeting

• If the initial point of contact is successful, arrange a meeting with the appropriate decision-makers at Newfold Digital to give a detailed presentation or demo of our product.

Step 6: Present a Customized Solution

• Conduct a presentation that showcases how our product/service can address Newfold Digital's specific pain points, emphasizing the unique benefits they stand to gain.

Step 7: Follow Up

• After the presentation, follow up with the decision-makers within a week. In this stage, address any doubts or concerns and reiterate the value our product can add to Newfold Digital.

Step 8: Handle Objections

• If there are any objections, handle them professionally and reassure Newfold Digital's team of the benefits and features of our product/service.

Step 9: Close the Sale

• Once all objections have been handled, move forward to close the deal. Discuss pricing, timelines, and delivery.

Step 10: Post-Sales Service

• Ensure impressive post-sales service by checking in with Newfold Digital regularly, getting feedback, and providing necessary assistance for smooth product deployment and usage. This will enhance customer satisfaction and contribute to building a long-term relationship with Newfold Digital.