Nova, a global leader in the events services industry, operates within a unique space where employer branding, recruitment, headhunting, and talent management intersect. As a company, Nova defines itself as a by-invitation-only network, creating an exclusive community for the top 3% of talent from all over the world. By connecting high-potential individuals with one another and offering them the best professional opportunities, Nova seeks to develop and accelerate careers of those within its network.
With an estimated team of 5000 employees, Nova operates on a key set of values, prioritizing strengths, potential, and a strong alignment with the company’s mission and objectives. The organization is highly committed to creating a diverse and talented community of individuals who can make a significant positive impact in the world.
As a testament to their inclusive principles, Nova also runs an Equal Opportunities program, which aims to provide access to the best opportunities to those facing financial difficulties. The program awards scholarships of up to 100% to qualified individuals, reflecting their belief in merit-based access.
With over 25 years of experience in leadership, Nova's key personnel have occupied influential roles in global giants such as Microsoft, Vodafone, and Kearney. Passionate about ESG, Nova remains actively involved in non-profits dedicated to bridging the digital divide, promoting diversity and inclusion, and empowering women.
Overall, Nova aims to act as a trusted agent for high potential individuals in business and technology, akin to sports agents for athletes. Their mission is to help the members of their network become the best versions of themselves.
Services offered by Nova go beyond traditional recruitment and talent management. They include strategic recruitment, talent scouting, event management, and career development services. Furthermore, Nova places heavy emphasis on networking within its community, fostering stronger connections among its members and creating opportunities for high performers to shine.
Our sales plan serves to detail our approach for prospecting into Nova, a company with a niche focus on cultivating a network of top-tier talent. By addressing Nova's potential pain points, this plan aims to guide our strategy in presenting an appealing and beneficial partnership for them.
Identify key decision-makers within Nova. For contacts, LinkedIn can be our primary source, but other directories or databases can also be leveraged if available.
Send a well-crafted email highlighting our expertise in solving the specific pain points that Nova is experiencing, such as identifying and evaluating top talent, maintaining network integrity, and fostering diversity.
Enact a regular cadence of follow-up calls with our contacts and aim to set an appointment for a product demo and further discussion.
Arrange a product demo addressing Nova's pain points while showcasing the features and benefits of our solution. Highlight case studies or testimonials from similar clients to affirm our claims.
Post-demo, if there's interest, send a tailored proposal outlining how our product or service can solve Nova's pain points.
Negotiate contract terms and signs of an agreement with Nova. After-sales service must be impeccable to build trust and lead to more long-term business.
Highlight our unique selling propositions (USPs) and how these distinguish us from our competition. Reinforce our understanding of Nova's specific needs, illustrating our ability to provide a more personalized and effective solution.
Key Performance Indicators (KPIs):
Regular reviews of the sales strategy should be conducted, leveraging data collected through CRM. This way, we can refine and improve our approach based on our most successful engagement methods.