Nutanix is a leader in the Information Technology and Services industry, specializing in providing superior enterprise software and related services. Since its inception in 2009, it stands as a trailblazer, offering a highly distinctive approach to compute and storage infrastructure to facilitate enterprise-class virtualization. This innovative platform reduces the need for complex and expensive network storage (SAN or NAS), showing the company's commitment toward simple and cost-effective solutions.
Boasting of a workforce of around 7,600 employees, Nutanix is at the forefront of the IT & Services industry with its cutting-edge software defined networking, hybrid cloud solutions and data centric infrastructure. They provide a single platform for running applications and data across multiple clouds, which simplifies operations and reduces complexity for businesses of all sizes. Its offerings extend to a variety of domains, like server virtualization, big data, and webscale IT.
A defining feature of Nutanix's enterprise cloud platform is hyperconverged compute, storage, virtualization, and networking at its core. This enables agility, scalability, and simplicity for modern businesses. Hyperconverged infrastructure forms a key part of its legacy, cementing its position as a trusted partner for powering hybrid multicloud environments in a consistent, simple and cost-effective manner.
Nutanix maintains a strong financial background, having raised about $140 million in a Series E round of financing in 2014, which valued the company at approximately $2 billion. The company later went public in 2016, raising about $230 million.
Nutanix's expansive set of solutions unlock the future of cloud infrastructure, offering agility, scalability, and simplicity with hybrid multicloud solutions to businesses. They provide capabilities for virtual computing, enterprise applications, VDI, enterprise storage, as well as datacenter infrastructure.
Over a decade, Nutanix has effectively established itself as a key player in the industry, offering comprehensive IT solutions and services to businesses of all sizes around the globe.
Nutanix is a global leader in the information technology & services industry specializing in enterprise software, storage, virtualization, and multicloud solutions15. As an established company in this space, it holds a significant market presence, with approximately 7600 employees5.
Nutanix faces several challenges, the most prominent being the high costs and complexities related to multi-cloud integration3. Scaling their hybrid multicloud solutions efficiently, technological innovation, data security, and managing customer experience at scale are also main concerns for Nutanix15.
The approach towards Nutanix must be multifaceted, addressing each of their pain points distinctly. As a B2B SaaS provider, certain focus areas could create resonating value propositions for Nutanix:
A three-fold approach for constructing meaningful connections with Nutanix:
Tailor the presentation of your product/service to focus on solutions to Nutanix’s distinct challenges. Show value through case studies and testimonials from similar clients, create attractive pricing models, and offer seamless integration with their current systems.
Ensure client satisfaction by constantly seeking feedback, providing superior customer service, offering ongoing training and support, and addressing any pain points that arise.