Company Description

Ola Electric is a significant player in the automotive industry, specifically in the realm of electric vehicles (EV). The company's primary offering includes intelligent and sustainable electric scooters, aiming to revolutionize the future of mobility.

Operating headquartered in Bangalore, Ola Electric has grown from a startup to India’s largest mobility platform and one of the world’s largest ride-hailing companies, with a presence expanding across three continents. Today, Ola Electric has more than 5500 employees worldwide, making significant strides in advocating sustainability and driving towards a future of environmentally friendly mobility.

Ola Electric's offerings are much more than just electric scooters; they manifest the company's mission to make transportation more sustainable and reduce our reliance on fossil fuels. Their key product, Ola S1 electric scooter, is available in 11 colours, and the first round of its bookings have commenced with deliveries making their way to owners in mid-December, indicating the immense market response its gets from its audience.

The company continues to showcase innovations and announcements at events, such as the Customer Day 2023, which encapsulate the cutting-edge technology and dedication that Ola Electric brings to the industry. They are a pioneer in the electric revolution as evident from their initiative, #EndICEage, aimed at ending the Internal Combustion Engine (ICE) era, further demonstrating their commitment to sustainability and the future.

Ola Electric is more than an electric scooter company, it's a platform propelling the world towards sustainable mobility and is an exciting prospect for those hopeful for an environmentally friendly future in transportation.

Sales Plan Template for B2B SaaS Company

Company Overview

Company Name: Ola Electric

URL: https://olaelectric.com

Industry: Automotive, Emphasis on Electric Vehicles

Size: Estimated 5500 employees

Geographic Operations: Primarily in India, with presence in 3 continents

Identified Pain Points

1. Operational efficiency - Chipset scarcity leading to product delivery delays.
2. Product quality control - Some aspects of the product, Ola S1, need refinement.
3. Mismatch between promises and delivery - Timely delivery of promises made during high-profile events appear to be challenging.
4. Limited global market presence - Despite global interest in electric vehicles, Ola's operations seems primarily focused on the Indian market.
5. Service and maintenance - Quality and extent of after-sales services, especially beyond the Indian market, require improvement.

Business Objectives

1. Enhance operational efficiency by addressing issues related to production and supply chain management.
2. Improve product quality control and refinement to enhance customer satisfaction and boost brand reputation.
3. Align promises made during product announcements and high-profile events with actual delivery capabilities to strengthen customer trust.
4. Expand global market reach to capitalize on increasing global demand for electric vehicles.
5. Strengthen service and maintenance capabilities to elevate customer experience and foster customer retention.

Target Audience

High-ranking executives among the operations, production, quality control, and customer service departments at Ola Electric.

Sales Approach

1. Leverage Ola Electric's mission to revolutionize electric mobility by offering a SaaS solution that aids operational efficiency, product quality refinement, and after-sales service improvements.
2. Establish urgency by detailing the losses and negative impact they may be currently facing due to the identified pain points.
3. Present a comprehensive demonstration of the software capabilities, emphasizing key areas that directly address the company's pain points.
4. Exhibit case studies or testimonials showcasing how a similar SaaS solution positively affected another company’s operations experiencing similar challenges.
5. Negotiate a flexible and scalable pricing model to accommodate the company's expansion plans and foster a long-term business relationship.
6. Provide an outline of a continuous support and maintenance plan post-deployment, to reassure them of the SaaS company's commitment to their success.

Following Up

Ensure regular follow-up through emails, phone calls and online meetings in order to address any concerns or queries. Modify the subscription package and tech solution as per their needs and feedback.

Performance Metrics

Monitor ongoing KPIs associated with the software such as time saved, process efficiency, product quality improvement, reduced customer complaints, and increased customer retention. These performance metrics will help to validate the effectiveness of the solution and its impact on the customer's business operations.

References

• Official Ola Electric Website
• Ola Electric Twitter Page
• About Ola Electric
• Ola Electric LinkedIn Page
• Ola S1 Review