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OneTrust

OneTrust

Insights, Personas, and Sales Plan

OneTrust

OneTrust is a leading provider of enterprise software offering a comprehensive suite of data security and privacy tools, helping organizations globally manage, protect, and leverage their data responsibly while complying with international regulations, thereby transforming trust into a measurable competitive advantage.
Est. Employees:
2500
Industry:
information technology & services
Revenue:
$180M
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Insights on

OneTrust

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description: OneTrust OneTrust is a leading privacy management and marketing compliance technology company that adheres to a mission to unlock every company's potential to thrive by doing what's beneficial for people and the planet. As a technology provider, OneTrust enables responsible use of data while protecting the privacy rights of individuals. It offers a trust intelligence cloud platform that transforms trust from an abstract concept into a measurable competitive advantage. Their platform supports organizations with compliance to data privacy, governance, security regulations across sectors and jurisdictions. OneTrust's offerings include privacy program management, marketing, privacy UX, third-party risk management, governance, risk, compliance, audit, consent, and preference management, regulations acts, and frameworks. For example, it automates privacy impact assessments and data inventory mapping, enforces risk remediation actions, and triggers recurring audits for continuous compliance monitoring across customer, employee, and vendor data. The company enables complete data visibility for security and privacy teams, ensuring they know what data they have, where it is, and who has access to it. It also acknowledges the immense potential for businesses offered by AI technology, while also highlighting the need for governance due to its associated risks. With an estimated employee base of 2500, OneTrust promotes a culture of trust, advocating for personal career growth and advancement opportunities. As an enterprise in the information technology and services industry, it serves organizations globally, offering flexible pricing options tailored to meet varying organization sizes and requirements. ## Key Features - Trust Intelligence Cloud Platform - Complete Data Visibility - Automated Privacy Impact Assessments - Data Inventory Mapping - Risk Remediation Actions - Recurring Audits for Continuous Compliance - Privacy Program Management - Marketing and Privacy UX - Third-Party Risk Management - Governance, Risk, Compliance, Audit - Consent and Preference Management - AI Technology Governance - Implementation and Reporting of Cybersecurity Programs.

Company Description: OneTrust

OneTrust is a leading privacy management and marketing compliance technology company that adheres to a mission to unlock every company's potential to thrive by doing what's beneficial for people and the planet. As a technology provider, OneTrust enables responsible use of data while protecting the privacy rights of individuals. It offers a trust intelligence cloud platform that transforms trust from an abstract concept into a measurable competitive advantage.

Their platform supports organizations with compliance to data privacy, governance, security regulations across sectors and jurisdictions. OneTrust's offerings include privacy program management, marketing, privacy UX, third-party risk management, governance, risk, compliance, audit, consent, and preference management, regulations acts, and frameworks. For example, it automates privacy impact assessments and data inventory mapping, enforces risk remediation actions, and triggers recurring audits for continuous compliance monitoring across customer, employee, and vendor data.

The company enables complete data visibility for security and privacy teams, ensuring they know what data they have, where it is, and who has access to it. It also acknowledges the immense potential for businesses offered by AI technology, while also highlighting the need for governance due to its associated risks.

With an estimated employee base of 2500, OneTrust promotes a culture of trust, advocating for personal career growth and advancement opportunities. As an enterprise in the information technology and services industry, it serves organizations globally, offering flexible pricing options tailored to meet varying organization sizes and requirements.

Key Features

  • Trust Intelligence Cloud Platform
  • Complete Data Visibility
  • Automated Privacy Impact Assessments
  • Data Inventory Mapping
  • Risk Remediation Actions
  • Recurring Audits for Continuous Compliance
  • Privacy Program Management
  • Marketing and Privacy UX
  • Third-Party Risk Management
  • Governance, Risk, Compliance, Audit
  • Consent and Preference Management
  • AI Technology Governance
  • Implementation and Reporting of Cybersecurity Programs

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Executive Summary OneTrust is an enterprise software company that primarily deals with data privacy and management. Their main pain points revolve around securing data visibility and governance, cost-effective scalability of solutions, staying ahead of cyber threats, maintaining a customer-centric approach while growing, and attracting and retaining top-tier talent. ## Strategic Market Planning and Segmentation Target Market: Enterprise software companies, with a particular focus on companies dealing with data privacy and management such as OneTrust. Product: Software-as-a-service (SAAS) solution focused on improving data visibility, governance, scalability, threat management and provide top-tier talent solutions. Positioning: Position the SaaS solution as an all-in-one solution for data visibility & governance, threat intel and management, and talent acquisition & development. Segmentation: Focus on segments that need assistance with complete data visibility, adhering to privacy, governance regulations, and talent acquisition. ## Prospect Engagement Sales Pitch: Offer a solution that provides complete visibility over your data, improves data governance, helps to manage cyber threats and talent acquisition with our innovative SaaS platform tailored to your needs. Channels: Use cold outreach (phone, email), social selling via LinkedIn, and participate in related industry events or webinars. Value Proposition: Our SaaS solution offers improved data visibility & governance, threat management and innovative talent acquisition strategies tailored to OneTrust's specific requirements. ## Sales Timeline and Goals - 0-1 Month: Research more about OneTrust's operations, identify key decision-makers. - 1-3 Months: Engage with identified leads via cold outreach and social selling. - 3-6 Months: Arrange a demo or trial of our SAAS solution tailored to key decision-maker's needs. - 6-12 Months: Close the deal with hosting a follow-up Q/A session post-sales. ## Measures of Success - Number of qualified leads engaged. - Number of demos or trials arranged. - Conversion rate from lead to customer. - Customer satisfaction & retention rate post-sales. ## Post-Sale Adhere to a rigorous customer success program focusing on: - Regular account reviews. - Customer feedback. - Ongoing customer training sessions on the use and implementation of our SaaS solution. - Round-the-clock customer support. Engage and nurture relationships with key accounts to encourage upsells and referrals. ## Conclusion This sales plan combines a well-rounded understanding of OneTrust's needs, providing a tailor-made solution to alleviate their key pain points. Our goal is to engage, demonstrate our capabilities, and provide an outstanding post-sales experience to guarantee a high customer satisfaction rate. Sources: [About Us](https://www.onetrust.com/company/about-us/), [OneTrust | LinkedIn](https://www.linkedin.com/company/onetrust), [OneTrust - Crunchbase Company Profile & Funding](https://www.crunchbase.com/organization/onetrust), [OneTrust LLC Company Profile - OneTrust LLC Overview - GlobalData](https://www.globaldata.com/company-profile/onetrust-llc/), [Working at OneTrust | Glassdoor](https://www.glassdoor.com/Overview/Working-at-OneTrust-EI_IE1302799.11,19.htm).

Executive Summary

OneTrust is an enterprise software company that primarily deals with data privacy and management. Their main pain points revolve around securing data visibility and governance, cost-effective scalability of solutions, staying ahead of cyber threats, maintaining a customer-centric approach while growing, and attracting and retaining top-tier talent.

Strategic Market Planning and Segmentation

Target Market:

Enterprise software companies, with a particular focus on companies dealing with data privacy and management such as OneTrust.

Product:

Software-as-a-service (SAAS) solution focused on improving data visibility, governance, scalability, threat management, and providing top-tier talent solutions.

Positioning:

Position the SaaS solution as an all-in-one solution for data visibility & governance, threat intel and management, and talent acquisition & development.

Segmentation:

Focus on segments that need assistance with complete data visibility, adhering to privacy, governance regulations, and talent acquisition.

Prospect Engagement

Sales Pitch:

Offer a solution that provides complete visibility over your data, improves data governance, helps to manage cyber threats, and talent acquisition with our innovative SaaS platform tailored to your needs.

Channels:

Use cold outreach (phone, email), social selling via LinkedIn, and participate in related industry events or webinars.

Value Proposition:

Our SaaS solution offers improved data visibility & governance, threat management, and innovative talent acquisition strategies tailored to OneTrust's specific requirements.

Sales Timeline and Goals

  • 0-1 Month: Research more about OneTrust's operations, identify key decision-makers.
  • 1-3 Months: Engage with identified leads via cold outreach and social selling.
  • 3-6 Months: Arrange a demo or trial of our SAAS solution tailored to key decision-maker's needs.
  • 6-12 Months: Close the deal with hosting a follow-up Q/A session post-sales.

Measures of Success

  • Number of qualified leads engaged.
  • Number of demos or trials arranged.
  • Conversion rate from lead to customer.
  • Customer satisfaction & retention rate post-sales.

Post-Sale

Adhere to a rigorous customer success program focusing on:

  • Regular account reviews.
  • Customer feedback.
  • Ongoing customer training sessions on the use and implementation of our SaaS solution.
  • Round-the-clock customer support.

Engage and nurture relationships with key accounts to encourage upsells and referrals.

Conclusion

This sales plan combines a well-rounded understanding of OneTrust's needs, providing a tailor-made solution to alleviate their key pain points. Our goal is to engage, demonstrate our capabilities, and provide an outstanding post-sales experience to guarantee a high customer satisfaction rate.

Sources: About Us, OneTrust | LinkedIn, OneTrust - Crunchbase Company Profile & Funding, OneTrust LLC Company Profile - OneTrust LLC Overview - GlobalData, Working at OneTrust | Glassdoor.