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Pamapersada Nusantara

Pamapersada Nusantara

Insights, Personas, and Sales Plan

Pamapersada Nusantara

"Pamapersada Nusantara, a major distributor of Komatsu heavy equipment in Indonesia, stands as a leader in the mining and metals industry, specializing in open pit coal mining with a dedication to reliability."
Est. Employees:
5400
Industry:
mining & metals
Revenue:
$
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Insights on

Pamapersada Nusantara

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description PT Pamapersada Nusantara (PAMA) is a significant player in the mining and metals industry, specializing in large-scale open pit coal mining operations. Its operations are primarily based in Indonesia, but its impact is far-reaching and its reliability well-acknowledged. As a wholly-owned subsidiary of PT United Tractors Tbk, PAMA benefits from its parent company's strength as a leading distributor of Komatsu heavy equipment. Turning full operational weight into a competitive advantage, PAMA streamlines large scale operations with an extensive fleet of heavy mining equipment, underlining the company's commitment to reliable and efficient service delivery. Moreover, PT United Tractors Tbk itself is part of a larger conglomerate – PT Astra International Tbk, which is recognized as one of Indonesia’s largest and most respected companies. This gives PAMA a unique advantage of being part of a robust corporate hierarchy where resources, knowledge, and strategic advantage pool together to shape its favorable market position. PAMA boasts a sizable workforce, employing an estimated 5400 employees. This forms a strong, sturdy foundation for the operation of large-scale projects and reflects the company’s commitment to human resource investment. As stated within their recruitment information, PAMA is gearing its focus towards maintaining a professional and highly skilled workforce. ### Contact Information - Website: [pamapersada.com](https://pamapersada.com/) - LinkedIn: [Pamapersada Nusantara LinkedIn Profile](https://www.linkedin.com/company/pamapersada-nusantara/) - Facebook: [Pamapersada Nusantara Facebook Page](https://www.facebook.com/PAMA.ASTRA.GROUP/) - Address: Jl. Rawagelam 1 No. 9 Kawasan Industri Pulogadung Jakarta Timur - 13930 (as per the recruitment portal) ### Social Media Reach - LinkedIn followers - 133,584 (likely number is higher as an Indonesian LinkedIn page exists) - Facebook likes - 14,189

Company Description

PT Pamapersada Nusantara (PAMA) is a significant player in the mining and metals industry, specializing in large-scale open pit coal mining operations. Its operations are primarily based in Indonesia, but its impact is far-reaching and its reliability well-acknowledged.

As a wholly-owned subsidiary of PT United Tractors Tbk, PAMA benefits from its parent company's strength as a leading distributor of Komatsu heavy equipment. Turning full operational weight into a competitive advantage, PAMA streamlines large scale operations with an extensive fleet of heavy mining equipment, underlining the company's commitment to reliable and efficient service delivery.

Moreover, PT United Tractors Tbk itself is part of a larger conglomerate – PT Astra International Tbk, which is recognized as one of Indonesia’s largest and most respected companies. This gives PAMA a unique advantage of being part of a robust corporate hierarchy where resources, knowledge, and strategic advantage pool together to shape its favorable market position.

PAMA boasts a sizable workforce, employing an estimated 5400 employees. This forms a strong, sturdy foundation for the operation of large-scale projects and reflects the company’s commitment to human resource investment. As stated within their recruitment information, PAMA is gearing its focus towards maintaining a professional and highly skilled workforce.

Contact Information

Social Media Reach

  • LinkedIn followers - 133,584 (likely number is higher as an Indonesian LinkedIn page exists)
  • Facebook likes - 14,189

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## 1. Sales Target Identification - **Target Company:** [Pamapersada Nusantara](https://pamapersada.com/) - **Industry:** Mining & metals - **Estimated Number of Employees:** 5400 - **Pain points:** Management of large inventory of heavy equipment, lack of digitization and automation, maintaining employee safety and health regulations, environmental impact and sustainability, talent acquisition and retention. ## 2. Understanding the Target Based on the available information, Pamapersada Nusantara is an established company in the mining & metals industry, dealing primarily with open pit coal mining. Along with their vast operations, the company also deals with a large inventory of heavy equipment, which necessitates a comprehensive management system. Coupled with necessary safety measures, workforce management, environmental sustainability concerns, and the need for digital transformation, the company faces several potential challenges. ## 3. Sales Objectives - **Short-term Objective:** Promote the SaaS (Software as Service) suite that caters to their needs, primarily inventory management, automation, and digitalization of their processes. - **Long-term Objective:** Establish a strong working relationship with Pamapersada Nusantara by streamlining their operations, addressing their pain points, and providing tailored solutions. ## 4. Selling Strategy - **Personalized Approach:** Customize the SaaS pitch highlighting the solutions to the identified pain points. - **Value Proposition:** Stating how our SaaS solution can modernize their operations, improve efficiency, mitigate environmental impact, enhance safety and assist in talent management. - **Demonstration:** A hands-on demo of the SaaS tools, focusing on usability, accessibility and how it can simplify their processes. ## 5. Channels for Outreach 1. **Email Marketing:** Crafting a personalized email showcasing the understanding of their business and pain points and how our SaaS solutions can address these. 2. **LinkedIn Outreach:** Connecting with the decision-makers in the company through LinkedIn, offering insights and consultations. 3. **Webinars:** Organizing an exclusive webinar for their team illustrating the functionalities and benefits of the SaaS solutions. ## 6. Follow-Up and Closing - **Follow-up:** Maintaining a consistent follow-up cadence that balances persistence without bordering on annoyance. - **Closing:** Based on the response and shown interest, aim for a closure by presenting a tailored proposal comprising of the SaaS solutions envisaged for resolving their pain points. ## 7. Evaluation - **Sales KPIs:** Monitor key sales metrics such as response rates, meeting set, product demos, and deal closures. - **Feedback Analysis:** Post-conclusion feedback gathering for understanding the effectiveness of the sales strategy and areas of improvement. ## 8. Continual Learning and Adjustment - **Learning from Successes and Failures:** Utilize the information from closed/lost opportunities to adjust and refine the sales strategy. - **Continuous Training:** Regular training sessions for the sales team to stay updated with the product enhancements, and evolving business needs of clients. ## 9. Maintenance and Expansion - **Client Retention:** Provide excellent post-sales service to ensure high client retention. - **Upselling and Cross-Selling:** Leveraging the existing client relationship for upselling and cross-selling other relevant SaaS products.

1. Sales Target Identification

  • Target Company: Pamapersada Nusantara
  • Industry: Mining & metals
  • Estimated Number of Employees: 5400
  • Pain points: Management of large inventory of heavy equipment, lack of digitization and automation, maintaining employee safety and health regulations, environmental impact and sustainability, talent acquisition and retention.

2. Understanding the Target

Based on the available information, Pamapersada Nusantara is an established company in the mining & metals industry, dealing primarily with open pit coal mining. Along with their vast operations, the company also deals with a large inventory of heavy equipment, which necessitates a comprehensive management system. Coupled with necessary safety measures, workforce management, environmental sustainability concerns, and the need for digital transformation, the company faces several potential challenges.

3. Sales Objectives

  • Short-term Objective: Promote the SaaS (Software as Service) suite that caters to their needs, primarily inventory management, automation, and digitalization of their processes.
  • Long-term Objective: Establish a strong working relationship with Pamapersada Nusantara by streamlining their operations, addressing their pain points, and providing tailored solutions.

4. Selling Strategy

  • Personalized Approach: Customize the SaaS pitch highlighting the solutions to the identified pain points.
  • Value Proposition: Stating how our SaaS solution can modernize their operations, improve efficiency, mitigate environmental impact, enhance safety and assist in talent management.
  • Demonstration: A hands-on demo of the SaaS tools, focusing on usability, accessibility and how it can simplify their processes.

5. Channels for Outreach

  1. Email Marketing: Crafting a personalized email showcasing the understanding of their business and pain points and how our SaaS solutions can address these.
  2. LinkedIn Outreach: Connecting with the decision-makers in the company through LinkedIn, offering insights and consultations.
  3. Webinars: Organizing an exclusive webinar for their team illustrating the functionalities and benefits of the SaaS solutions.

6. Follow-Up and Closing

  • Follow-up: Maintaining a consistent follow-up cadence that balances persistence without bordering on annoyance.
  • Closing: Based on the response and shown interest, aim for a closure by presenting a tailored proposal comprising of the SaaS solutions envisaged for resolving their pain points.

7. Evaluation

  • Sales KPIs: Monitor key sales metrics such as response rates, meeting set, product demos, and deal closures.
  • Feedback Analysis: Post-conclusion feedback gathering for understanding the effectiveness of the sales strategy and areas of improvement.

8. Continual Learning and Adjustment

  • Learning from Successes and Failures: Utilize the information from closed/lost opportunities to adjust and refine the sales strategy.
  • Continuous Training: Regular training sessions for the sales team to stay updated with the product enhancements, and evolving business needs of clients.

9. Maintenance and Expansion

  • Client Retention: Provide excellent post-sales service to ensure high client retention.
  • Upselling and Cross-Selling: Leveraging the existing client relationship for upselling and cross-selling other relevant SaaS products.