Paramount Pictures, known simply as Paramount, is a globally recognized leader in the production of premium entertainment content. The company is strategically positioned in the diverse field of entertainment, with involvement in games, consumer internet, and information technology. They are at the forefront of connecting billions of people across almost every country of the globe with high-quality media source.
Paramount is involved in a vast array of entertainment mediums, from television and streaming to studio production and live events. The company has made significant strides in delivering its exclusive content to diverse audiences, regardless of medium or platform source.
Television plays a significant role in Paramount's content offering. Paramount Network is a sought-after destination for high-quality entertainment, featuring both original scripted and non-scripted series that cater to a variety of viewer tastes source.
On the digital front, Paramount has a strong and rising presence. Paramount Streaming, a division of the company, supervises streaming technology and incorporates numerous widely-regarded direct-to-consumer services. Their offerings range from free to premium and paid platforms. Included in their portfolio is Pluto TV, America's leading free streaming television service, offering 250+ live and original channels. Paramount also provides Paramount+, a subscription service that offers breaking news, live sports broadcasts, and premium entertainment source.
Paramount+ is emerging as a favorite destination for streaming enthusiasts. Serving up over 40,000 full episodes from networks like BET, CBS, Comedy Central, MTV, and Nickelodeon, Paramount+ is establishing an expansive digital footprint. The platform also includes exclusive SHOWTIME® original series, movies, and sports. The versatility of the platform, combined with its extensive content library, provides something for everyone source.
Operating with an estimated 4900 employees, Paramount's wide range of activities and strong positioning in the entertainment industry make it a leading player in this high-growth segment of the market.
This sales plan focuses on selling our SaaS solutions to Paramount Pictures, a leading producer of premium entertainment content with a focus on streaming and digital platforms. Paramount utilizes various popular brands to offer an extensive palette of content to subscribers, though they face several crucial challenges. These include stiff competition in the streaming industry, effective monetization of content, staying updated with technological advancements, effective brand positioning, and adapting their business model to keep pace with changing industry trends.
The objective of the sales plan is to target the key pain points exhibited by Paramount Pictures and create a sales strategy to show how our SaaS solutions can combat and resolve these pain points.
Organization: Paramount Pictures
Number of Employees: Approximately 4900
Products: Content production, streaming, television, live events
Platforms: Paramount+, Pluto TV, along with content from BET, CBS, Comedy Central, MTV, Nickelodeon, and others.
Our closing strategy includes summarizing the benefits of our solution related to the client’s specific pain points, sharing additional case studies/success stories, negotiating terms and, finally, an agreement/commitment to move forward with our solution.
After securing the partnership, devote attention to maintaining regular communication, monitoring project process and success, and providing service support or adaptation as required to sustain and strengthen the relations.