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Paramount Pictures

Paramount Pictures

Insights, Personas, and Sales Plan

Paramount Pictures

"Paramount Pictures is a leading global producer of premium entertainment content, delivering diverse television, streaming, and digital platform services used by billions of individuals worldwide."
Est. Employees:
4900
Industry:
entertainment
Revenue:
$29.9B
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Insights on

Paramount Pictures

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Paramount Pictures, known simply as Paramount, is a globally recognized leader in the production of premium entertainment content. The company is strategically positioned in the diverse field of entertainment, with involvement in games, consumer internet, and information technology. They are at the forefront of connecting billions of people across almost every country of the globe with high-quality media [source](https://www.paramount.com/). Paramount is involved in a vast array of entertainment mediums, from television and streaming to studio production and live events. The company has made significant strides in delivering its exclusive content to diverse audiences, regardless of medium or platform [source](https://www.paramount.com/about). Television plays a significant role in Paramount's content offering. Paramount Network is a sought-after destination for high-quality entertainment, featuring both original scripted and non-scripted series that cater to a variety of viewer tastes [source](https://www.paramountnetwork.com/). On the digital front, Paramount has a strong and rising presence. Paramount Streaming, a division of the company, supervises streaming technology and incorporates numerous widely-regarded direct-to-consumer services. Their offerings range from free to premium and paid platforms. Included in their portfolio is Pluto TV, America's leading free streaming television service, offering 250+ live and original channels. Paramount also provides Paramount+, a subscription service that offers breaking news, live sports broadcasts, and premium entertainment [source](https://www.paramount.com/about). Paramount+ is emerging as a favorite destination for streaming enthusiasts. Serving up over 40,000 full episodes from networks like BET, CBS, Comedy Central, MTV, and Nickelodeon, Paramount+ is establishing an expansive digital footprint. The platform also includes exclusive SHOWTIME® original series, movies, and sports. The versatility of the platform, combined with its extensive content library, provides something for everyone [source](https://www.paramountplus.com/). Operating with an estimated 4900 employees, Paramount's wide range of activities and strong positioning in the entertainment industry make it a leading player in this high-growth segment of the market.

Company Description

Paramount Pictures, known simply as Paramount, is a globally recognized leader in the production of premium entertainment content. The company is strategically positioned in the diverse field of entertainment, with involvement in games, consumer internet, and information technology. They are at the forefront of connecting billions of people across almost every country of the globe with high-quality media source.

Paramount is involved in a vast array of entertainment mediums, from television and streaming to studio production and live events. The company has made significant strides in delivering its exclusive content to diverse audiences, regardless of medium or platform source.

Television plays a significant role in Paramount's content offering. Paramount Network is a sought-after destination for high-quality entertainment, featuring both original scripted and non-scripted series that cater to a variety of viewer tastes source.

On the digital front, Paramount has a strong and rising presence. Paramount Streaming, a division of the company, supervises streaming technology and incorporates numerous widely-regarded direct-to-consumer services. Their offerings range from free to premium and paid platforms. Included in their portfolio is Pluto TV, America's leading free streaming television service, offering 250+ live and original channels. Paramount also provides Paramount+, a subscription service that offers breaking news, live sports broadcasts, and premium entertainment source.

Paramount+ is emerging as a favorite destination for streaming enthusiasts. Serving up over 40,000 full episodes from networks like BET, CBS, Comedy Central, MTV, and Nickelodeon, Paramount+ is establishing an expansive digital footprint. The platform also includes exclusive SHOWTIME® original series, movies, and sports. The versatility of the platform, combined with its extensive content library, provides something for everyone source.

Operating with an estimated 4900 employees, Paramount's wide range of activities and strong positioning in the entertainment industry make it a leading player in this high-growth segment of the market.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## SALES PLAN TEMPLATE for B2B SaaS ### I. EXECUTIVE SUMMARY This sales plan focuses on selling our SaaS solutions to Paramount Pictures, a leading producer of premium entertainment content with a focus on streaming and digital platforms. Paramount utilizes various popular brands to offer an extensive palette of content to subscribers, though they face several crucial challenges. These include stiff competition in the streaming industry, effective monetization of content, staying updated with technological advancements, effective brand positioning, and adapting their business model to keep pace with changing industry trends. ### II. OBJECTIVE The objective of the sales plan is to target the key pain points exhibited by Paramount Pictures and create a sales strategy to show how our SaaS solutions can combat and resolve these pain points. ### III. TARGET CLIENT PROFILE **Organization:** Paramount Pictures **Industry:** Entertainment **Number of Employees:** Approximately 4900 **Products:** Content production, streaming, television, live events **Platforms:** Paramount+, Pluto TV, along with content from BET, CBS, Comedy Central, MTV, Nickelodeon, and others. ### IV. PAIN POINTS/KPIs - Need for content innovation, differentiated customer engagement, and robust brand image amidst immense competition in the streaming industry. - Implementing effective pricing and bundling strategies for the vast range of content for value for money and sustainable revenue generation. - Technological upgradation for improving user experience, performance, scalability, etc. of streaming platforms like Paramount+. - Robust marketing and branding strategies for increased brand visibility and recognition. - Adapting business model to the changing trends to maintain relevance and customer loyalty in the digital age. ### V. PROSPECTING STRATEGY - **Email/LinkedIn Contact:** Begin by establishing contact with decision-makers over LinkedIn or through personalized emails. - **Personalized Products/Services Pitches:** Framing solutions that focus specifically on the identified pain points of Paramount Pictures. - **Case Studies:** Share case studies where similar challenges were resolved effectively for other clientele. - **Webinars/Demos:** Host webinars or demos which delve more deeply into how our solutions can resolve Paramount’s issues. - **Face-to-Face Meetings:** Set up face-to-face meetings to establish a personal connection and discuss solutions in detail. ### VI. SALES STRATEGY AND APPROACH 1. **Content Monetization & Diversified Revenue Generation:** Propose a range of innovative pricing and bundling options based on analytics of consumer behavior and market trends. Discuss options for multiple revenue streams. 2. **Technological Expertise:** Demonstrate strong technological capability and prior experience in enhancing user experience, scalability, and performance of streaming services. 3. **Branding and Marketing Strategy:** Offer comprehensive branding and marketing strategies tailored to Paramount's diversified portfolio to enhance brand visibility and recognition. 4. **Business Model Adaptation:** Discuss our capabilities to support Paramount's transition to a more flexible business model, in tune with changing market and consumer trends. 5. **Long-Term SaaS Solutions:** Highlight the long-term support and constant innovation that can be expected with our SaaS solutions. ### VII. CLOSING STRATEGY Our closing strategy includes summarizing the benefits of our solution related to the client’s specific pain points, sharing additional case studies/success stories, negotiating terms and, finally, an agreement/commitment to move forward with our solution. ### VIII. RELATIONSHIP MANAGEMENT STRATEGY After securing the partnership, devote attention to maintaining regular communication, monitoring project process and success, and providing service support or adaptation as required to sustain and strengthen the relations. [Source](https://www.paramount.com/about)

SALES PLAN TEMPLATE for B2B SaaS

I. EXECUTIVE SUMMARY

This sales plan focuses on selling our SaaS solutions to Paramount Pictures, a leading producer of premium entertainment content with a focus on streaming and digital platforms. Paramount utilizes various popular brands to offer an extensive palette of content to subscribers, though they face several crucial challenges. These include stiff competition in the streaming industry, effective monetization of content, staying updated with technological advancements, effective brand positioning, and adapting their business model to keep pace with changing industry trends.

II. OBJECTIVE

The objective of the sales plan is to target the key pain points exhibited by Paramount Pictures and create a sales strategy to show how our SaaS solutions can combat and resolve these pain points.

III. TARGET CLIENT PROFILE

Organization: Paramount Pictures

Industry: Entertainment

Number of Employees: Approximately 4900

Products: Content production, streaming, television, live events

Platforms: Paramount+, Pluto TV, along with content from BET, CBS, Comedy Central, MTV, Nickelodeon, and others.

IV. PAIN POINTS/KPIs

  • Need for content innovation, differentiated customer engagement, and robust brand image amidst immense competition in the streaming industry.
  • Implementing effective pricing and bundling strategies for the vast range of content for value for money and sustainable revenue generation.
  • Technological upgradation for improving user experience, performance, scalability, etc. of streaming platforms like Paramount+.
  • Robust marketing and branding strategies for increased brand visibility and recognition.
  • Adapting business model to the changing trends to maintain relevance and customer loyalty in the digital age.

V. PROSPECTING STRATEGY

  • Email/LinkedIn Contact: Begin by establishing contact with decision-makers over LinkedIn or through personalized emails.
  • Personalized Products/Services Pitches: Framing solutions that focus specifically on the identified pain points of Paramount Pictures.
  • Case Studies: Share case studies where similar challenges were resolved effectively for other clientele.
  • Webinars/Demos: Host webinars or demos which delve more deeply into how our solutions can resolve Paramount’s issues.
  • Face-to-Face Meetings: Set up face-to-face meetings to establish a personal connection and discuss solutions in detail.

VI. SALES STRATEGY AND APPROACH

  1. Content Monetization & Diversified Revenue Generation: Propose a range of innovative pricing and bundling options based on analytics of consumer behavior and market trends. Discuss options for multiple revenue streams.
  2. Technological Expertise: Demonstrate strong technological capability and prior experience in enhancing user experience, scalability, and performance of streaming services.
  3. Branding and Marketing Strategy: Offer comprehensive branding and marketing strategies tailored to Paramount's diversified portfolio to enhance brand visibility and recognition.
  4. Business Model Adaptation: Discuss our capabilities to support Paramount's transition to a more flexible business model, in tune with changing market and consumer trends.
  5. Long-Term SaaS Solutions: Highlight the long-term support and constant innovation that can be expected with our SaaS solutions.

VII. CLOSING STRATEGY

Our closing strategy includes summarizing the benefits of our solution related to the client’s specific pain points, sharing additional case studies/success stories, negotiating terms and, finally, an agreement/commitment to move forward with our solution.

VIII. RELATIONSHIP MANAGEMENT STRATEGY

After securing the partnership, devote attention to maintaining regular communication, monitoring project process and success, and providing service support or adaptation as required to sustain and strengthen the relations.

Source