Company Overview

PTC, an acronym for Parametric Technology Corporation, stands tall in the realm of information technology and services. Founded in 1985, the company is headquartered in the historic city of Boston, Massachusetts. With a headcount of over 7800 employees, PTC is on a mission to enable the power to create a better world, by laying the groundwork for more sustainable products and solutions.

PTC shows no bounds when it comes to innovation, unleashing a new generation of technology that has proven its strength in the market. The business portfolio of PTC spans over a wide range of services including Product Lifecycle Management (PLM), Computer Aided Design (CAD), Augmented Reality (AR), Virtual Reality (VR), application lifecycle management, supply chain management, and service lifecycle management. On top of this, the organization has been a pioneer in the sector of parametric, associative feature-based, solid CAD modeling software since 1988.

Digital Transformation

Through their award-winning software and services, PTC aids other companies to differentiate their products and services, thus nurturing operational excellence. The company's mantra is 'Digital Transforms Physical', reinforcing their commitment towards accelerating the digital transformation of physical products.

Their software products encourage the engineering, manufacturing, and servicing of physical products. PTC has an unwavering focus on improving workforce productivity by streamlining workflows using digital and augmented work instructions. This approach has proven successful in enhancing manufacturing flexibility, staying competitive, and ultimately, driving business growth.

Industrial Innovation and Sustainability

Powered by a strong sense of purpose, PTC's initiatives go beyond the fundamental scope of information technology. The company upholds a robust commitment to its customers and employees alike, infusing the power to create in everything they do. They have been instrumental in the development of more sustainable products and solutions, thus contributing to a greener future.

In addition, PTC also lays heavy emphasis on building engaged and dynamic workforces. They provide comprehensive spaces for professional development and learning, actively combatting biases, barriers, and equity in the workplace.

Expanding Horizons

Stepping beyond the conventional, PTC also invests meaningful resources into the communities they care about. They act as a global organization engaging a broad community of professionals, organizations, technologists, researchers, and influencers. By fostering conversations and collaborations, PTC is setting the stage for the deployment and growth of Information and communication technology (ICT) globally.

Prospect Summary

Prospect Details

• Company Name: PTC
• Company URL: ptc.com
• Industry: Information Technology & Services
• Estimated number of employees: 7800
• Key Areas: Software, information technology, product development solutions, PLM (product lifecycle management), CAD (computer-aided design), Internet of Things, application lifecycle management, service lifecycle management, supply chain management, augmented reality, virtual reality, digital transformation, IIoT, digital twin, additive manufacturing, industrial internet of things.

Sales Plan

Identify Needs and Pain Points:

PTC is currently focusing on digital transformation, needing tools that integrate seamlessly with their current workflows. They are committed to promoting a diverse and inclusive culture, which may pose challenges in the innovative technology landscape. As they adopt new technology, the skills gap among the workforce poses a formidable challenge, and they need to maintain a commitment to environment-friendly practices. As they deliver new technology, ensuring customer satisfaction and successful integration may emerge as a potential pain point.

Set Objectives:

Implement an aggressive outreach strategy aimed at alleviating the identified pain points to achieve the following objectives:

• Demonstrate how our SaaS capabilities can streamline the digital transformation process within PTC.
• Illustrate how our tools can help foster a diverse and inclusive workplace culture within a tech-oriented environment.
• Highlight how our continuous learning and professional development functionalities can minimize the risk of a skills gap.
• Showcase our commitment to environmental sustainability and how our services can aid in PTC's eco-friendly endeavors.
• Showcase our robust customer support approach, emphasizing personalization and customer success.

Determine Approach:

1. Stage One | Initial Contact: Through email outreach, introduce our SaaS platform and briefly outline how it addresses PTC's identified pain points.
2. Stage Two | Follow-up Call: Arrange for a follow-up call to elaborate on our proposal and understand the company's unique needs better.
3. Stage Three | Solution Demonstration: Provide a detailed product demo customized to PTC’s specific needs, showing how our solution can help achieve their goals.
4. Stage Four | Proposal Delivery: After addressing any concerns and answering questions, deliver a personalized proposal outlining pricing and service details.
5. Stage Five | Follow Up and Close: Regularly follow-up to address any remaining doubts and aim to close the deal, ensuring a seamless onboarding process.

Identified Potential Opportunities:

• PTC’s commitment to digital transformation and the application of progressive technology provides an opportunity for our SaaS platform to offer relevant and effective solutions.
• PTC's focus on combatting biases and promoting diversity and inclusion gives room for products/services that align with these goals.
• The need to continuously update the skills set of PTC's workforce aligns with SaaS platforms offering learning and professional development modules.
• PTC's focus on creating sustainable products and initiatives opens an opportunity for eco-friendly SaaS solutions.
• PTC's emphasis on successful technology integration and customer success aligns with SaaS platforms offering robust customer support features.

Strategic Execution:

• Automation: Employ automation to standardize the sales process, ensuring ease and efficiency while tracking the sale’s progress.
• Personalization: Customize all communication and proposals to align with PTC’s specific needs and interests.
• Value Proposition: Always lead with value, showcasing how our SaaS solution uniquely addresses PTC's pain points.

Measuring Success:

• Lead Conversion: Monitor the conversion from prospect to customer for this particular campaign.
• Customer Satisfaction: Monitor customer satisfaction scores post-adoption to evaluate the performance of the onboarding process.
• Upsell and Expansion: Track upsells and additional services adopted by PTC post initial sale as a measure of satisfaction and future growth.