Company Description

Quadient is a global company specializing in software and information technology solutions with a focus on providing robust and reliable mail-related solutions. The company offers a range of products and solutions including folder inserters, postage meters, and mailing systems. A key pillar of Quadient's offering is its customer experience management and customer communications management platforms. These platforms help businesses effectively digitize and automate their business-critical communication activities.

Quadient leads the world in creating meaningful customer experiences through its focus on three key solution areas: Intelligent Communication Automation, Parcel Locker Solutions, and Mail-Related Solutions. It's known for providing integrated SaaS solutions that drive fast business transformations, offer cost savings, and facilitate strong, relevant multichannel communication links between companies and their customers.

Alongside customer communications, Quadient offers extensive tools for business process automation, including multichannel document management, outbound document automation, digital document delivery, as well as accounts receivable and payable automation. As a result, companies have an opportunity to allocate staff hours to higher-value initiatives.

Regarding deliveries, Quadient provides parcel locker solutions, automated packaging, and package tracking solutions, collectively simplifying the connection between people and the items important to them.

In addition to its software solutions, Quadient is also a dependable supplier of consumables and supplies including ink cartridges and mailroom supplies.

With an estimated 5700 employees worldwide, Quadient possesses a strong leadership team and showcases a global presence. The company is committed to upholding a high standard of excellence and prioritizing corporate social responsibility. Customers laud Quadient for its excellent customer service.

Sales Plan for Prospecting into Quadient

Step 1: Understand the Prospective Client and Identify Their Pain Points

1. Understanding Quadient: In terms of business offering, Quadient is a globally recognized leader in customer communication management, business process automation, multichannel document management, and parcel locker solutions. They focus extensively on creating meaningful experiences that build loyal relationships between businesses and their customers [source_link].
2. Identifying Pain Points: With a thorough understanding of Quadient's business offerings and its customer-oriented mission, the following key pain points have been identified:
   • A need for additional process automation and digitization to integrate their varied product offerings.
   • Challenges in training and supporting their expanding and geographically dispersed workforce.
   • Difficulty integrating customer feedback and insights across the multiple channels and platforms they handle.
   • Maintaining a consistent and high-quality product offerings across the global market.
   • The challenge of measuring the effectiveness of efforts built around creating meaningful customer experiences.

Step 2: Structure Sales Presentation and Pitch Around the Identified Pain Points

1. Automation & Digitization Needs: Showcase how our SaaS solution can streamline and automate Quadient's process, integrating their varied offerings into one platform. Discuss how automation can enhance customer communication management and drive business productivity.
2. Employee Training & Collaboration Needs: Demonstrate our solution's learning and collaboration features that can assist in equipping, training, and supporting Quadient's workforce, promoting efficient knowledge sharing and enhancing product expertise.
3. Integration of Customer Feedback: Display our solution's capability to centralize and analyze customer feedback across channels. This can help Quadient to quickly adapt their solutions to customer needs, enriching the customer experience.
4. Global Compliance & Regulation Needs: Display how our SaaS solution offers regulatory insights and global market intelligence to help Quadient navigate regional complexities and compliance issues.
5. Measurement of Customer Experience Efforts: Showcase our solution's advanced analytics capabilities, which will help measure and optimize Quadient's customer experience efforts.

Step 3: Deliver High-Value Content to Nurture Leads

Deliver insightful and practical content pieces such as blogs, whitepapers, or case studies specifically designed to educate Quadient on how our solution can address their pain points.

Step 4: Sustain Regular Follow-Ups

Regular follow-ups via email, phone calls, or LinkedIn messages are necessary to stay on top of their minds. The follow-ups will include gentle reminders of how our solution can provide relief to their identified pain points.

Step 5: Arrange Product Demos & Close Deal

Upon nurturing leads and building trust, arrange for a product demo where Quadient can see firsthand how our solution addresses their challenges. Post-demo, initiate a discussion on pricing, offer a trial period if possible, and close the sales deal.