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Qualtrics

Qualtrics

Insights, Personas, and Sales Plan

Qualtrics

"Qualtrics, a leading American software company specializing in experience management, offers comprehensive, AI-driven solutions for customer, employee, product, and brand experience, delivering effective tools for market research, feedback management, and online surveys."
Est. Employees:
6200
Industry:
information technology & services
Revenue:
$1.5B
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Insights on

Qualtrics

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Qualtrics is an American company specializing in experience management, with its co-headquarters situated in Seattle, Washington, and Provo, Utah. It was established in 2002 by a team of four founders - Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill. The company prides itself on hiring and delivering the best, clearly evident from the team's dedication to pushing and challenging each other to continue to act like owners of an organization that heavily impacts their careers. This mindset fuels a culture of ownership, collaboration, and determination to succeed. In its suite of services, Qualtrics offers an advanced, cloud-based subscription software platform developed for designing and improving experiences across an organization. The company provides sophisticated, AI-driven Experience Management (XM) software that aids in discerning the requirements of customers and employees and delivering consistent solutions to meet those needs. Most notably, Qualtrics is renowned for its intuitive and user-friendly interface, applauded by users for its simplicity and ease-of-use. It comes with a robust support team readily available to answer questions and assist users in understanding the software better. Qualtrics also provides an extensive range of resources within the software for users to conveniently extract the information they need without complexity. Essentially, Qualtrics has established itself as a fully-immersive, cloud-based platform tailored for the creation and distribution of web-based surveys, accessible from any internet-connected computer. It's a leading entity within the information technology and services sector, employing an estimated number of 6200 employees. Key areas of specialization include online survey software, market research, consumer feedback, employee feedback, 360 evaluations, NPS, panels, VoC, and various aspects of experience management including customer, brand, product, and employee experience.

Company Description

Qualtrics is an American company specializing in experience management, with its co-headquarters situated in Seattle, Washington, and Provo, Utah. It was established in 2002 by a team of four founders - Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill.

The company prides itself on hiring and delivering the best, clearly evident from the team's dedication to pushing and challenging each other to continue to act like owners of an organization that heavily impacts their careers. This mindset fuels a culture of ownership, collaboration, and determination to succeed.

In its suite of services, Qualtrics offers an advanced, cloud-based subscription software platform developed for designing and improving experiences across an organization. The company provides sophisticated, AI-driven Experience Management (XM) software that aids in discerning the requirements of customers and employees and delivering consistent solutions to meet those needs.

Most notably, Qualtrics is renowned for its intuitive and user-friendly interface, applauded by users for its simplicity and ease-of-use. It comes with a robust support team readily available to answer questions and assist users in understanding the software better.

Qualtrics also provides an extensive range of resources within the software for users to conveniently extract the information they need without complexity. Essentially, Qualtrics has established itself as a fully-immersive, cloud-based platform tailored for the creation and distribution of web-based surveys, accessible from any internet-connected computer.

It's a leading entity within the information technology and services sector, employing an estimated number of 6200 employees. Key areas of specialization include online survey software, market research, consumer feedback, employee feedback, 360 evaluations, NPS, panels, VoC, and various aspects of experience management including customer, brand, product, and employee experience.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan for Prospecting into Qualtrics ### 1. Prospecting and Lead Generation - Utilize LinkedIn and industry contact lists to identify key decision-makers within Qualtrics. The target audience would comprise of senior managers and executives involved in operations, customer and employee engagement and experience management, as well as IT and innovation. - Leverage software expertise and data analytics to examine Qualtrics' public-facing digital assets for indications of their use of software for experience management and any potential difficulties they might be experiencing. ### 2. Lead Qualification - Categorize leads based on their potential interest in your SaaS product, degree of need, and their buying power. For instance, if a potential lead has expressed dissatisfaction with their current system in the past. ### 3. Initial Engagement - Begin by addressing the pain points of Qualtrics, emphasizing how your software solution can effectively meet their needs. Use compelling, personalized emails and LinkedIn messages to introduce your value proposition. - Speak to how your solution can help with the complexity of onboarding new users, an issue identified as a pain point within Qualtrics. ### 4. Solution Presentation - Present your software solution in a way which addresses Qualtrics' reported challenges, showcasing its intuitive interface and ease of use. - Highlight the strength of your software's ability to handle extensive survey data and integration capacity with different systems. ### 5. Handling Objections and Questions - Acknowledge and address Qualtrics' potential concerns by sharing testimonials, case studies, or demos to prove your solution's effectiveness. - Discuss how your software can improve sharing of knowledge across geographical locations, which is another concern for Qualtrics. ### 6. Closing the Deal - Suggest a pilot program or free trial for Qualtrics to experience how your software can streamline their data collection processes while reducing the risk of survey fatigue. - In the proposal, emphasize how your SaaS solution can complement their AI-driven Experience Management (XM) software by ensuring consistent performance and accessibility across all internet-connected devices. ### 7. Follow-Up and Relationship Management - After the trial period, request a meeting to discuss their experience, answer any questions, and address any concerns. - Once the deal is closed, maintain regular communication with Qualtrics, ensuring they are getting the most out of the software, and checking in for feedback and potential business opportunities. References: 1. [Qualtrics - Wikipedia](https://en.wikipedia.org/wiki/Qualtrics) 2. [Who is Qualtrics? Experience Management is Here](https://www.qualtrics.com/about/) 3. [Qualtrics XM: The Leading Experience Management Software](https://www.qualtrics.com/) 4. [What is Qualtrics? A Quick Guide to Understanding ...](https://www.getcloudapp.com/management-collaboration/what-is-qualtrics/) 5. [About Qualtrics - Statistical & Qualitative Data Analysis Software ...](https://libguides.library.kent.edu/statconsulting/qualtrics)

Sales Plan for Prospecting into Qualtrics

1. Prospecting and Lead Generation

  • Utilize LinkedIn and industry contact lists to identify key decision-makers within Qualtrics. The target audience would comprise of senior managers and executives involved in operations, customer and employee engagement and experience management, as well as IT and innovation.
  • Leverage software expertise and data analytics to examine Qualtrics' public-facing digital assets for indications of their use of software for experience management and any potential difficulties they might be experiencing.

2. Lead Qualification

  • Categorize leads based on their potential interest in your SaaS product, degree of need, and their buying power. For instance, if a potential lead has expressed dissatisfaction with their current system in the past.

3. Initial Engagement

  • Begin by addressing the pain points of Qualtrics, emphasizing how your software solution can effectively meet their needs. Use compelling, personalized emails and LinkedIn messages to introduce your value proposition.
  • Speak to how your solution can help with the complexity of onboarding new users, an issue identified as a pain point within Qualtrics.

4. Solution Presentation

  • Present your software solution in a way which addresses Qualtrics' reported challenges, showcasing its intuitive interface and ease of use.
  • Highlight the strength of your software's ability to handle extensive survey data and integration capacity with different systems.

5. Handling Objections and Questions

  • Acknowledge and address Qualtrics' potential concerns by sharing testimonials, case studies, or demos to prove your solution's effectiveness.
  • Discuss how your software can improve sharing of knowledge across geographical locations, which is another concern for Qualtrics.

6. Closing the Deal

  • Suggest a pilot program or free trial for Qualtrics to experience how your software can streamline their data collection processes while reducing the risk of survey fatigue.
  • In the proposal, emphasize how your SaaS solution can complement their AI-driven Experience Management (XM) software by ensuring consistent performance and accessibility across all internet-connected devices.

7. Follow-Up and Relationship Management

  • After the trial period, request a meeting to discuss their experience, answer any questions, and address any concerns.
  • Once the deal is closed, maintain regular communication with Qualtrics, ensuring they are getting the most out of the software, and checking in for feedback and potential business opportunities.

References:

  1. Qualtrics - Wikipedia
  2. Who is Qualtrics? Experience Management is Here
  3. Qualtrics XM: The Leading Experience Management Software
  4. What is Qualtrics? A Quick Guide to Understanding ...
  5. About Qualtrics - Statistical & Qualitative Data Analysis Software ...