Razorpay, a revolutionary in the fin tech industry, is India’s first full-stack financial solutions company. It was founded by IIT Roorkee alumni with an aim to change the landscape of online money management for businesses via hassle-free integration and clean, developer-friendly APIs. Razorpay currently employs an estimated 3300 individuals. The core of the business revolves around providing a comprehensive suite of financial services that include but are not limited to payment processing, payout processing, banking services, ecommerce fraud detection, payroll processing, and even working capital loans.
Razorpay's innovative platform enables businesses – both big and small, to accept, process, and disburse payments with minimal effort and maximum ease. This has been brought about by focusing on simplifying payments for businesses. They offer a quick, affordable, and secure method for merchants, schools, ecommerce and other companies to accept and disburse payments online, own a fully-functional current account and avail working capital loans. The fintech company is on a mission to better the payment experience of over 300 million end consumers. This has put them on a path to make it easier for businesses to focus on building their offerings while Razorpay handles the complexities of payments. Thousands of happy users are already leveraging Razorpay's services to ease their online payment experience.
Nurturing their 'Power your finance, grow your business' ethos, they continually strive to be a part of how businesses grow by powering their finance. Their strategic keywords can be defined as fin tech, mobile payments, payments, mobile, consumer internet, information technology, internet, financial products, payment processing, payout processing, banking services, neobanking, working capital loans, ecommerce fraud detection, and payroll processing. Their domain lies in the information technology & services industry.
I. EXECUTIVE SUMMARY
We develop a specialized B2B SaaS product designed to address the pain points of fintech companies like Razorpay, which involves fraud detection, customer service, regulatory compliance, data management, and internal communication.
II. TARGET CUSTOMER
Our target customer for this sales plan is Razorpay, a full-stack financial solutions company based in India handling a diverse range of services from payments, loans to banking services and payroll processing.
III. CUSTOMER ANALYSIS
IV. SALES GOAL
Our sales goal is to acquire Razorpay as a new client by showcasing how our B2B SaaS solution can alleviate their pain points and enhance their operations, thereby driving growth and customer satisfaction.
V. PRODUCT DESCRIPTION
Our product is designed to provide robust fraud detection mechanisms, scalable and efficient customer service solutions, automated regulatory compliance tools, advanced data management and protection, and internal communication tools.
VI. UNIQUE SELLING PROPOSITION (USP)
Our USP centers on helping fintech giants like Razorpay enhance their transactions, comply with fast-changing regulatory standards, manage a vast amount of customer data securely, and streamline internal communication.
VII. PRICING STRATEGY
Our pricing strategy is based on a fair assessment of the value we provide versus the cost savings and process efficiencies that Razorpay can achieve.
VIII. SALES AND DISTRIBUTION PLAN
We plan to use a direct sales approach, initiating a conversation with the decision-makers at Razorpay. This will involve reaching out through email, LinkedIn, or a phone call, followed by a product demo and a proposal tailored to their needs.
IX. MARKETING MATERIALS
We will create personalized marketing materials highlighting how our B2B SaaS solution will address Razorpay's specific challenges and drive their growth. This could include case studies, white papers, or ebooks.
X. SALES FORECAST
We anticipate a three-month sales cycle to win Razorpay as a client, and we project an X% increase in our revenue upon successful closing of the deal.
XI. SALES PROCESS EVALUATION
Post-sale, we will evaluate the effectiveness of our sales process and implement improvements where necessary.