Company Description

Reputation is a leading figure in the rapidly growing field of online reputation management. The company serves enterprises across various industries by providing solutions relevant to aspects of social media marketing, big data analytics, SEO, customer experience management, and many more.

Reputation was previously operating under the brand ReputationDefender and provided online reputation management services, helping businesses address undesirable online materials. Up until 2018, their offered services included efforts to remove certain content on behalf of their clients from the internet, albeit without a guarantee for success.

In the current operational scope, Reputation offers a broad suite of tools designed to send surveys, manage social media platforms, ensure businesses are easily discoverable via their location pages, and gather and analyze consumer feedback. The company further aids their customer businesses by enhancing their capability to garner sales and loyalty through popular messaging services. They also offer one of the best help-desk ticketing software perfect for businesses of all sizes. The platform offers competitive intelligence features that help businesses analyze competitors' ratings and reviews, compare performance, and identify new opportunities.

However, a few challenges have been noted by certain users, such as difficulty managing reputation scores due to incomplete data from the platform. Some customers also expressed problems in resolving issues with the Reputation team.

Reputation has approximately 700 employees and operates primarily in the IT services sector. They have successfully integrated their services across key domains of the industry, including social media platforms, enterprise software, and consumer internet. As a largely online service provider, the company uses its website as a key point of customer interaction and information-sharing. The company also offers integration with Salesforce, a leading CRM platform.

Executive Summary

This sales plan revolves around providing an SaaS solution tailored for Reputation, a company heavily reliant on social media marketing, big data analytics, and online reputation management. Tackling some serious pain points, such as incomplete data, ineffective negative content removals, sub-optimal analytics and customer feedback usage, lackluster customer service, and a struggler to distinguish itself from competitors.

Customer Understanding

Reputation is an enterprise that leverages software and big data to assist businesses with their online reputation management. The firm's primary focus areas include social media marketing, big data analytics, online reviews, analysis and reporting, and various IT services. Despite this, some enduring pain points seem to be taking a toll on their performance and overall customer satisfaction.

Proposed Solution

The proposed SaaS solution will aim to address Reputation's key pain points by offering the following benefits:

1. In-depth data: By harnessing sophisticated data collection and processing tools, our platform will ensure that Reputation receives precise and comprehensive data, enhancing their capacity to manage online reputation for their clients.
2. Effective negative content removal: Our tool will be engineered to take down negative content from the internet with higher efficiency, thus ensuring improved reputation management results for Reputation's clients.
3. Advanced analytics and customer feedback management: Our software will employ advanced analytics and integrated customer feedback systems to effectively utilize customer insights for experience enhancement.
4. Improved customer service: Advanced AI and Machine Learning tools will be deployed to provide rapid, efficient customer service, thus significantly improving customer satisfaction and retention.
5. Unique value proposition: By delivering a suite of novel and powerful features, our tool will help Reputation stand out in their competitive landscape.

Sales Strategy

Our sales strategy will be a multistage approach:

1. Reach out and Engagement: Initial contact will be made through emails, detailing out our unique SaaS solution and how it specifically addresses Reputation's pain points. This will be followed by a request for a meet-up or a conference call.
2. Presentation and Demonstration: Showcasing the product in action, demonstrating how the features work, and explaining how they resolve the current pain points.
3. Proposal/Quotation: Once interest is established, providing an official proposal detailing the cost, training and maintenance aspects.
4. Negotiation and Finalization: Discussing the proposal and tweaking it based on the feedback received, aiming for a win-win situation.
5. Closure: Upon agreement, closing the deal but maintaining continued client engagement to ensure optimal use of our product.

Competitive Advantage

The competitive advantages that our product will bring include:

1. Advanced analytics for better insight and decision making.
2. Improved reliability and completeness of data.
3. Increased effectiveness in negative content removal.
4. Enhanced customer feedback utilization.
5. Better forged customer relationships due to advanced customer service features.

Despite the competition in SaaS solutions for reputation management, our deep industry understanding combined with the ability to precisely target and resolve Reputation's pain points sets us apart.

Performance Measurement

A range of KPIs will be used to determine the success of our sales plan such as:

1. Decrease in the sales cycle length.
2. Increase in customer satisfaction ratings.
3. Improvement in Reputation's customer retention and acquisition rates.
4. Increase in our own customer base and revenue.
5. Positive feedback and testimonials from Reputation.

By closely monitoring these metrics, we can fine-tune our sales approach to ensure optimal results.

Conclusion

In conclusion, this sales plan aims to address Reputation's specific pain points through a targeted and efficient SaaS solution. Coupled with a strategic selling approach, we will be able to address their challenges effectively, thereby positioning ourselves as a valuable partner to them. With proper execution, this plan will not only add value to Reputation but also significantly increase our clientele and revenue in the competitive SaaS market.

All information regarding Reputation was taken from Reputation.com - Wikipedia, About.com Reviews - Sitejabber, Reputation | Online Reputation Management for Business, Working at About.com: Employee Reviews | Indeed.com, and Reputation.com Reviews | Trustpilot.