Reynolds American Inc. is a leading name in the tobacco industry, recognized for its dedication to manufacturing and marketing a wide array of tobacco products. Interestingly, Reynolds American Inc. is an indirect, entirely owned subsidiary of the British American Tobacco (BAT) Group. With an estimated workforce of around 5400 employees, they maintain a significant presence within the U.S. tobacco market.
Reynolds American's goal, symbolized by their mantra "Creating a Better Tomorrow™," is embodied in their commitment towards reducing the health impact of their business. The company consistently strives for inclusivity, believing that it is crucial to shaping a better future.
Owing to its robust operations, Reynolds American's operating companies were responsible for selling approximately 28% of all cigarettes in the U.S. in 2010. It has leveraged its success to further solidify its market positioning through strategic acquisitions. Most notably, it announced the purchase of Lorillard Tobacco Company in 2014 in a business deal that was valued at $27 billion. Later in 2017, British American Tobacco agreed to purchase Reynolds American for a massive $49.4 billion.
Reynolds American Inc. is acknowledged for maintaining a pleasant and conducive working environment. This is quite evident from the testimonials of their employees, who appreciate the encouraging culture that the company fosters. The company's headquarters is located in Winston-Salem, North Carolina.
More about Reynolds American Inc., its operating companies, and its vision can be discovered through their website - reynoldsamerican.com.
The proposed sales plan is targeted at Reynolds American Inc. with a primary focus on addressing their identified pain points through applicable SaaS (Software-as-a-Service) solutions. These pain points include efforts towards creating healthier alternatives to traditional tobacco products, streamlining operational processes within a growing or changing company structure, optimizing business portfolios, aligning product development and marketing strategies with evolving market trends and consumer preferences, and undergoing a comprehensive digital transformation.
The sales forecast will be determined based on the budget that Reynolds American Inc. has for technological investments, the number of licenses they would require, and the overall scale of implementation.
The sales plan aims to pitch suitable SaaS solutions to Reynolds American Inc., bringing them closer to achieving their goal of "Creating A Better Tomorrow™". By directly addressing their pain points, the plan aims to build a robust business relationship and foster long-term collaboration.