Riverbed Technology is an information technology and services company based in San Francisco, CA founded by Jerry M. Kennelly and Steven McCanne in May 2002. The company majorly develops network and application performance software and has approximately 1900 employees. Riverbed is focused on enhancing every digital experience, empowering clicks and driving the overall enterprise performance.
The company offers a range of solutions that contribute to end-to-end performance management. These include application performance monitoring, network performance monitoring, hyper-converge branch, wide area network (WAN) optimization, and hybrid wide area network. In the realm of cloud networking, Riverbed specializes in providing visibility, intelligent optimization, and simplified control for all applications.
One of their significant acquisitions was Mazu Networks Products, rebranded in 2014 as part of Riverbed SteelCentral. These products mainly focus on analyzing network traffic to provide relevant interactions and dependencies between users, applications, and systems.
Riverbed prides itself on having a rich collection of telemetry data from network to app to end user. This data illuminates and accelerates every interaction, guiding organizations to deliver a seamless digital experience and drive enterprise performance. Their product offering has two main portfolios: Alluvio by Riverbed and Riverbed Acceleration. Alluvio unifies data, insights, and actions across IT, streamlining customers' delivery of secure digital experiences. Riverbed Acceleration is aimed at providing fast, agile, and secure acceleration of any app, over any network, to users anywhere.
The company partners with thousands of other firms and powers some of the market-leading customers across the globe.
This sales plan template provides an outline for B2B SaaS companies aiming to prospect into Riverbed Technology. It has been tailored dividing the plan into four main sections: Company Understanding, Value Proposition, Execution Plan, and Measuring Success.
For potential success in selling to them, it is essential to understand Riverbed Technology’s business and pain points thoroughly.
After understanding the company's pain points, clarify how your offerings can provide solutions to these issues:
Formulate an execution strategy to reach out to the key decision-makers at Riverbed Technology and convince them of the benefits of your offerings:
Setting goals and benchmarks is essential to measure success and make necessary adjustments: