Company Description - Sabre Corporation

Sabre Corporation is an innovative software and technology company that fuels the global travel and hospitality industry. With approximately 9,100 employees, Sabre is a leader in information technology & services sector, dedicated to revolutionizing the travel experience through its continuous groundbreaking advances. Known for its significant role in the birth of airline automation, Sabre has proven to be a vital player in the journey to modernize travel.

Sabre offers meticulously crafted solutions, centered on enhancing operational efficiency, driving revenue growth, and curating engaging personalized traveler experiences. By leveraging high-tech applications, including artificial intelligence, machine learning, real-time data, and analytics, Sabre is trailblazing its way towards developing a novel, cloud-based marketplace for personalized travel.

The company is committed to a comprehensive technology transformation plan with the primary aim to enhance the intelligence embedded in its products and services. As part of this evolution, Sabre invests in its workforce, nurturing and building them to become the best in the industry.

Understanding the value of collaborations, Sabre forges invaluable partnerships to establish its position as the ideal global technology platform in travel. This strategic move aligns with the company's aspirations to expand, demonstrating Sabre's commitment to the industry and its users.

However, an analysis from financial powerhouse Argus has flagged Sabre Corporation with an investment rating of "sell," suggesting areas for improvement in industry, management, safety, financial strength, growth, and value ratings.

In spite of this, Sabre remains undeterred in its mission to redefine travel technology through innovative offerings, steadfast dedication, and an ongoing commitment to customer success.

Executive Summary

The purpose of this sales plan is to outline the strategies we'll adopt to target Sabre Corporation, a leading technology provider for the global travel industry. Our primary focus is to address Sabre's identified pain points related to their financial strength, technology innovation, talent acquisition, marketing strategies, and customer engagement.

Objectives

1. Collaborate with Sabre to revamp financial strategies and improve market perception
2. Position our SaaS solutions as the key to driving their technological innovation
3. Enable Sabre to attract, retain, and develop top talent in their industry
4. Improve Sabre's marketing communication and brand positioning
5. Enhance Sabre's user experience and customer engagement through our software solutions

Account Profile

Company: Sabre Corporation
Website: sabre.com
Industry: Information Technology & Services
Employee Size: Approximately 9100
Primary Pain Points: Financial performance, technology innovation, talent acquisition, marketing strategy, customer engagement

Solution Offering

Offer software solutions that can address Sabre’s need for:

1. Improved financial performance: Our software can provide insight-driven decision making and improve process efficiency.
2. Technological innovation: Solutions in AI, machine learning, and real-time data analytics.
3. Talent acquisition and retention: Human resource software solution that efficiently manages the talent pool.
4. Marketing strategies: Our marketing solutions can help in efficiently managing marketing campaigns and improving brand visibility.
5. Customer Engagement: UI/UX focused solutions which provide seamless customer experience.

Sales Strategy

1. Outreach: Start the conversation by acknowledging Sabre Corporation's achievements and challenges, and indicate how our services can assist.
2. Customized demonstration: Leveraging their pain points, deliver a personalized demonstration that illustrates how our SaaS platform can serve their specific needs.
3. Corporate Presentation: Invite key decision-makers for an in-depth presentation of our solutions. Conduct meetings with Sabre's tech, HR, finance, and marketing teams to discuss specific solutions.
4. Follow-up and Negotiation: Post presentation, follow up with the prospect for any customizations or modifications needed in the solution.

Milestones

1. Outreach to key stakeholders - end of week 1
2. Customized Demonstration - end of week 2
3. Corporate Presentation - end of week 3
4. Follow-up, Negotiation, and Close - end of week 4

Measurement of success

The success of this sales plan will be measured based on the following key performance indicators:

1. Lead Response Time: The duration it takes to follow up with Sabre Corporation after initial contact is made.
2. Conversion Rate: The percentage of Sabre Corporation contacts that convert into a sales meetings – and subsequently into customers.
3. Average Sales Cycle Length: The length of time it takes from initial contact with Sabre to close the sale.
4. Revenue Generated: The total revenue brought in as a result of sales efforts.

Here's to a successful sales campaign!