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Safelite

Safelite

Insights, Personas, and Sales Plan

Safelite

"Safelite is America's trusted leader in the automotive industry, providing comprehensive auto glass repair and replacement services, extensive claim management solutions to over 200 insurance and fleet clients, and a customer-centric approach committed to keeping the repair process simple, convenient, and stress-free."
Est. Employees:
5700
Industry:
automotive
Revenue:
$2.4B
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Insights on

Safelite

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Safelite is one of the leading names in the automotive industry, providing auto glass repair and replacement services. Founded in a junkyard in Wichita, Kansas in 1947 by Bud Glassman and Art Lankin, Safelite has since evolved and expanded its services over time. Primarily known for its windshield repair and replacement services, Safelite is a trusted name for individuals and families alike who need auto glass services. When it comes to handling broken windshields, Safelite offers simple, convenient, and stress-free solutions. They also put a focus on sustainability, where they recycle used auto glasses, making windshield replacement an eco-friendly option. In addition to its auto glass services, Safelite offers comprehensive end-to-end claim management solutions. Operating as Safelite Solutions, they cater to more than 200 insurance and fleet clients, delivering third-party claims management service, demonstrating their industry-leading position. Safelite also puts a strong emphasis on its technicians, ensuring they complete extensive SafeTech® certification program, which involves rigorous classroom and hands-on training. This underscores the company's commitment to delivering top-notch service to their customers. The company also operates Service AutoGlass, a national provider of wholesale vehicle glass products, installation tools, and materials. This line of business further exhibits Safelite's commitment to providing top-notch auto glass solutions. With estimated 5700 employees, Safelite has a significant presence in the industry, and it’s not just about cars for Safelite, they care more about the people who drive them. This is further emphasized as they give back to communities where they live and work. When it comes to industry expertise, commitment to quality service, and a customer-centered approach, Safelite is indeed a go-to company for auto glass services, claims management solutions and more.

Company Description

Safelite is one of the leading names in the automotive industry, providing auto glass repair and replacement services. Founded in a junkyard in Wichita, Kansas in 1947 by Bud Glassman and Art Lankin, Safelite has since evolved and expanded its services over time.

Primarily known for its windshield repair and replacement services, Safelite is a trusted name for individuals and families alike who need auto glass services. When it comes to handling broken windshields, Safelite offers simple, convenient, and stress-free solutions. They also put a focus on sustainability, where they recycle used auto glasses, making windshield replacement an eco-friendly option.

In addition to its auto glass services, Safelite offers comprehensive end-to-end claim management solutions. Operating as Safelite Solutions, they cater to more than 200 insurance and fleet clients, delivering third-party claims management service, demonstrating their industry-leading position.

Safelite also puts a strong emphasis on its technicians, ensuring they complete extensive SafeTech® certification program, which involves rigorous classroom and hands-on training. This underscores the company's commitment to delivering top-notch service to their customers.

The company also operates Service AutoGlass, a national provider of wholesale vehicle glass products, installation tools, and materials. This line of business further exhibits Safelite's commitment to providing top-notch auto glass solutions.

With estimated 5700 employees, Safelite has a significant presence in the industry, and it’s not just about cars for Safelite, they care more about the people who drive them. This is further emphasized as they give back to communities where they live and work.

When it comes to industry expertise, commitment to quality service, and a customer-centered approach, Safelite is indeed a go-to company for auto glass services, claims management solutions and more.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Company Overview - **Name:** Safelite - **Industry:** Automotive - **Website:** safelite.com - **Number of Employees:** 5700 - **Specialty:** Auto glass repair & replacement services Safelite is a leading provider of auto glass repair and replacement services. The company also provides extensive end-to-end claim management solutions for more than 200 insurance and fleet clients [source](https://www.safelitesolutions.com/). Safelite has a substantial commitment to its communities, with initiatives like recycling used auto glass [source](https://www.safelite.com/about-safelite). ## Prospect Pain Points 1. **Claim Management:** Handling claim management for over 200 insurance and fleet companies. 2. **Auto Glass Waste Management:** Sustainable management and recycling of used auto glass. 3. **Employee Training and Development:** Providing skill enhancement and job satisfaction to a large workforce of 5700 employees. 4. **Scheduling and Logistics:** Managing a high volume of appointments, fleet and insurance claims, and on-site repair jobs. 5. **Digital Experience:** Need to improve the digital experience for customers, who increasingly turn to digital channels to book appointments and process claims. ## Sales Plan ### Identify Target Audience Our primary audience will be Safelite's decision-makers in operations, HR, logistics, and sustainability departments, as they are directly affected by the pain points identified. ### Value Proposition Our SaaS product can effectively address Safelite's pain points by providing comprehensive solutions that will enable smoother claim management, efficient waste management, effortless employee training, streamlined scheduling and logistics, and an enhanced digital experience for customers. ### Outreach Approach 1. **Initial Contact:** Introduce our B2B SaaS company via emails, briefly outlining how our solutions can address Safelite's identified pain points. 2. **Follow-up Calls:** Arrange introductory calls to further discuss their challenges and our solutions. 3. **Product Demonstration:** Set up product demos to provide a practical understanding of how our product works. 4. **Proposal Submission:** Customize our SaaS solutions per Safelite's needs and present them with a comprehensive proposal. ### Handling Objections Prepare to answer potential questions or objections that may arise about the direction of our technology, integrations, price points, and support services. We thrive to ensure that our solutions cater to their needs and provide the maximum return on investment. ### Closing Strategies Offer a pilot or trial period for our services, inviting Safelite to see firsthand the benefits and efficiency our technology can bring. Discuss contract terms, guarantee satisfaction, and negotiate prices if necessary. ### Customer Success & Onboarding Post-sale, provide onboarding sessions to ensure Safelite employees understand how to use our solution effectively. Allocate a dedicated customer success manager to handle any issues promptly and provide ongoing, personalized support. ### Upsell and Customer Retention Strategies Continually engage with Safelite, seeking feedback and offering updates about added features or services that could further benefit them. Regularly assess their satisfaction level and address any arising needs or concerns to ensure customer retention. Our SaaS solutions are not just about providing a product but about building a relationship that encourages mutual growth and success.

Company Overview

  • Name: Safelite
  • Industry: Automotive
  • Website: safelite.com
  • Number of Employees: 5700
  • Specialty: Auto glass repair & replacement services

Safelite is a leading provider of auto glass repair and replacement services. The company also provides extensive end-to-end claim management solutions for more than 200 insurance and fleet clients source. Safelite has a substantial commitment to its communities, with initiatives like recycling used auto glass source.

Prospect Pain Points

  1. Claim Management: Handling claim management for over 200 insurance and fleet companies.
  2. Auto Glass Waste Management: Sustainable management and recycling of used auto glass.
  3. Employee Training and Development: Providing skill enhancement and job satisfaction to a large workforce of 5700 employees.
  4. Scheduling and Logistics: Managing a high volume of appointments, fleet and insurance claims, and on-site repair jobs.
  5. Digital Experience: Need to improve the digital experience for customers, who increasingly turn to digital channels to book appointments and process claims.

Sales Plan

Identify Target Audience

Our primary audience will be Safelite's decision-makers in operations, HR, logistics, and sustainability departments, as they are directly affected by the pain points identified.

Value Proposition

Our SaaS product can effectively address Safelite's pain points by providing comprehensive solutions that will enable smoother claim management, efficient waste management, effortless employee training, streamlined scheduling and logistics, and an enhanced digital experience for customers.

Outreach Approach

  1. Initial Contact: Introduce our B2B SaaS company via emails, briefly outlining how our solutions can address Safelite's identified pain points.
  2. Follow-up Calls: Arrange introductory calls to further discuss their challenges and our solutions.
  3. Product Demonstration: Set up product demos to provide a practical understanding of how our product works.
  4. Proposal Submission: Customize our SaaS solutions per Safelite's needs and present them with a comprehensive proposal.

Handling Objections

Prepare to answer potential questions or objections that may arise about the direction of our technology, integrations, price points, and support services. We thrive to ensure that our solutions cater to their needs and provide the maximum return on investment.

Closing Strategies

Offer a pilot or trial period for our services, inviting Safelite to see firsthand the benefits and efficiency our technology can bring. Discuss contract terms, guarantee satisfaction, and negotiate prices if necessary.

Customer Success & Onboarding

Post-sale, provide onboarding sessions to ensure Safelite employees understand how to use our solution effectively. Allocate a dedicated customer success manager to handle any issues promptly and provide ongoing, personalized support.

Upsell and Customer Retention Strategies

Continually engage with Safelite, seeking feedback and offering updates about added features or services that could further benefit them. Regularly assess their satisfaction level and address any arising needs or concerns to ensure customer retention.

Our SaaS solutions are not just about providing a product but about building a relationship that encourages mutual growth and success.