Samsung Electronics is a global leader in the consumer electronics and information technology sectors, known for delivering advanced and innovative technology solutions. The company is a South Korean multinational conglomerate that is headquartered in Samsung Digital City, Suwon, South Korea. It has an estimated workforce of 267,000 employees and operates in multiple sectors including consumer electronics, IT & mobile communications and device solutions.
Samsung Electronics has made a name for itself in various technology spheres. These include hardware and software solutions, electronics repair, and IT services & computer repair. The company has a rich portfolio of products encompassing smartphones, tablets, laptops, televisions, home appliances, semiconductors, wearables, VR devices, home entertainment systems, digital signage, medical devices, and LEDs.
Known for its strong dedication to quality and innovation, Samsung Electronics was able to successfully weather the Asian Financial Crisis of the late 1990s by rigorously restructuring and actively responding to the rapid changes brought on by the digital convergence era. This resilience has strengthened its brand and design competitiveness, reinforcing its position at the forefront of the digital manufacturing sector.
Samsung's commitment to energy efficiency is also evident, with customers able to save approximately $450 each year on home energy bills by opting for their ENERGY STAR® products. Furthermore, they frequently offer deals that allow customers to purchase their highly-rated devices for less, such as the Tab S9 series, enhancing their position as a cost-effective yet high-quality provider of electronics.
In addition to selling products, Samsung is also identified with delivering valuable local services. The organization provides trusted and efficient electronics repair services, and mobile phone repair services, making it a one-stop solution for diverse digital needs. Always at the heart of the action, Samsung Electronics continues to evolve and tread new paths in the roiling seas of the technology industry.
Target Company: Samsung Electronics
Company Size: Over 267,000 employees
Industry: Electrical/Electronic Manufacturing
Identify the key stakeholders involved in technology procurement, innovation, project management, and supply chain management. Develop a list of potential contacts.
Refer to the identified pain points to understand Samsung's needs:
Craft targeted sales messages for these identified needs. Key messages should address how the SaaS solution can help resolve their challenges and provide value, such as:
Identify key sales channels for reaching out to prospects at Samsung:
Prepare responses to common objections that may arise during the sales process. Assure the prospects of your solution's reliability, integration capabilities, and benefits, such as its ability to enhance operational efficiency, safeguard data, and promote sustainability.
Implement multiple touchpoints and scheduled follow-ups through email, calls, or LinkedIn. Regularly update the prospects with new features, customer success stories, and industry insights to keep them engaged and build trust. Ultimately, aim to schedule a product demo or a face-to-face meeting with the decision-makers to close the sale.
After closing the sale, ensure a smooth onboarding process. Frequently check-in with the client to resolve any issues and gather feedback. This helps maintain a good customer relationship and opens opportunities for upselling or cross-selling in the future.
Use CRM tools for tracking and managing the sales process. Track metrics like lead response time, conversion rate, average deal size, and customer acquisition cost to evaluate sales performance and identify areas for improvement.