Company Description

Shutterfly, based in Redwood City, California is a leading e-commerce brand in the information technology and services industry. It specializes in bespoke and personalized products that help consumers to create and share memories unique to their identities. The company operates with an estimated 8200 employees, driving numerous services in the consumer internet domain.

At its core, Shutterfly is a platform that aids the creation of personalized photo books, cards, stationery, and other gifting items. With its seamless technology integration, users can easily transform their photos into shareable and printable formats, making it a preferred destination for those seeking an element of personal touch in their creations.

Beyond personal use products, Shutterfly also operates Shutterfly Business Solutions, a segment specialising in delivering high quality digital printing services tailored for the enterprise market. This platform enables businesses to streamline their communication strategies; offering customizable, quick-to-market alternatives.

Another significant wing of Shutterfly is Lifetouch, the leading brand in school photography. Known for its high standards and impeccable service, Lifetouch captures the essence of student life across various schools, playing an integral role in preserving memories for the next generation.

The company supports numerous other services including but not limited to home decor items, invitations and share sites. Shutterfly is also open to discussing partnership opportunities, indicating a potential avenue for growth and diversification.

Furthermore, Shutterfly's customer service and business contact interfaces are responsive and encourage dialogue. This open communication channel is beneficial not only for prospective business partners but also for potential affiliates. Therefore, Shutterfly has positioned itself as a comprehensive tool for both personal and professional use, catering to a broad spectrum of customers who seek quality, customization and convenience.

1. Executive Summary

Shutterfly, a leading e-commerce brand for personalized products and custom designs, is making efforts to expand its services and maintain the quality of its broad portfolio. There are various areas where Shutterfly could potentially benefit from increased efficiency and scalability, customer engagement, inventory management, and technological innovations.

2. Target Company Information

• Company name: Shutterfly
• Estimated number of employees: 8200
• Industry: Information technology & services
• Notable Keywords: E-commerce, internet, information technology, consumer internet, photos, photo books, cards, stationery, sharing, gifts, prints, share sites, home decor, invitations.

3. Business Objectives

Our primary objective is to present our B2B SaaS providing as an efficient solution to Shutterfly's identified pain points. We aim at:

• Streamlining their operations and marketing efforts
• Enhancing consistency and quality across their product range
• Facilitating the scaling and marketing of their B2B services
• Boosting customer satisfaction and engagement
• Improving inventory, logistics, and supply chain management.

4. Potential Challenges

• Shutterfly's need for quick-to-market, agile communications
• Consistency and quality management across a diverse range of products
• Scaling and marketing B2B services effectively
• Maintaining high customer satisfaction and engagement
• Managing inventory, logistics, and supply chain across multiple brands and diversified product offerings.

5. Proposed Solutions

Offer Shutterfly our innovative B2B SaaS solutions:

• A tool or service to streamline operations, scaling the marketing and communication efforts
• A robust quality assurance system and automation tools to maintain consistency and quality across all products
• Digital marketing solutions or tools to improve the efficiency of Shutterfly's business services
• Advanced predictive analysis tools for optimizing user experience based on customer behavior and trends
• A product to streamline supply chain and inventory management.

6. Key Sales Strategies

• First, understand Shutterfly's specific needs and pain points to tailor our offerings
• Through personalized communications, present our solutions as directly addressing Shutterfly's identified challenges
• Leverage case studies highlighting how similar businesses have benefited from our products
• Offer Shutterfly the opportunity to trial our service.

7. Sales Forecast

We aim to close the deal with Shutterfly within 3-4 months, initiating with a free trial period followed by a potential conversion to a full-term contract.

8. Review & Tracking

We will track the progress of our engagement with Shutterfly, gauging the effectiveness of strategies by monitoring the reception and feedback of our solutions, adjusting our approach as necessary.