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Smartsheet

Smartsheet

Insights, Personas, and Sales Plan

Smartsheet

"Smartsheet, an enterprise software providing a secure, SaaS work management platform for collaboration, project management, and automation, used by over 75% of Fortune 500 companies to streamline processes and facilitate productivity and innovation in an effective, scalable manner."
Est. Employees:
3900
Industry:
information technology & services
Revenue:
$818.5M
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Insights on

Smartsheet

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Smartsheet Inc. is a public American company based in Bellevue, Washington, with an estimated employee strength of 3900. They develop and market a highly versatile, enterprise-grade secure application called Smartsheet. Founded in the summer of 2005 by co-founder Brent Frei, the company has grown rapidly, attracting investment early in its operation. Now, its platform is adopted by over 75% of Fortune 500 companies across diverse departments and use-cases. The core of Smartsheet's offering lies in its project management, reporting, automation, and collaboration functionalities aimed at enhancing productivity, innovation, and effectiveness in enterprises. Adopting a comprehensive and integrated approach, their software combines functionalities seen in Microsoft's Project, Excel, Access, and SharePoint, making it a formidable competitor in the market. Central to their platform’s operation is the Smartsheet application, acting as a dynamic hub integrating collaboration, workflows, and content management. It enables employees to stay updated on projects, tasks, and data points effectively, with features such as automatic sheet updates and due-date alerts, amongst others. In addition to its technological offerings, Smartsheet prioritizes employee well-being, nurturing a supportive culture that helps employees reach their potential. The company is committed to making a positive social impact, working closely with employees and communities to support causes aligned with their vision of empowering human achievement. ## Key Benefits and Solution Offerings Smartsheet's software is applauded for its ability to transform the conventional work model into a dynamic one, marked by proactive collaboration and effective task management. More than 90 of the Fortune 100 companies use Smartsheet's platform for their work management due to its flexibility and security. Apart from facilitating a unified work management approach, Smartsheet's solution caters to various company needs including productivity enhancement, innovation, effectiveness, security, reporting, automation, and scalability. Features like document versioning and deadline alerts further enrich the user experience, fostering efficiency and timely execution. Their customer-centric focus on seamless integrations and a growing portfolio of proven, pre-built solutions offers the market a reliable, robust, and versatile work management system.

Company Description

Smartsheet Inc. is a public American company based in Bellevue, Washington, with an estimated employee strength of 3900. They develop and market a highly versatile, enterprise-grade secure application called Smartsheet.

Founded in the summer of 2005 by co-founder Brent Frei, the company has grown rapidly, attracting investment early in its operation. Now, its platform is adopted by over 75% of Fortune 500 companies across diverse departments and use-cases.

The core of Smartsheet's offering lies in its project management, reporting, automation, and collaboration functionalities aimed at enhancing productivity, innovation, and effectiveness in enterprises. Adopting a comprehensive and integrated approach, their software combines functionalities seen in Microsoft's Project, Excel, Access, and SharePoint, making it a formidable competitor in the market.

Central to their platform’s operation is the Smartsheet application, acting as a dynamic hub integrating collaboration, workflows, and content management. It enables employees to stay updated on projects, tasks, and data points effectively, with features such as automatic sheet updates and due-date alerts, amongst others.

In addition to its technological offerings, Smartsheet prioritizes employee well-being, nurturing a supportive culture that helps employees reach their potential. The company is committed to making a positive social impact, working closely with employees and communities to support causes aligned with their vision of empowering human achievement.

Key Benefits and Solution Offerings

Smartsheet's software is applauded for its ability to transform the conventional work model into a dynamic one, marked by proactive collaboration and effective task management. More than 90 of the Fortune 100 companies use Smartsheet's platform for their work management due to its flexibility and security.

Apart from facilitating a unified work management approach, Smartsheet's solution caters to various company needs including productivity enhancement, innovation, effectiveness, security, reporting, automation, and scalability. Features like document versioning and deadline alerts further enrich the user experience, fostering efficiency and timely execution.

Their customer-centric focus on seamless integrations and a growing portfolio of proven, pre-built solutions offers the market a reliable, robust, and versatile work management system.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan for Prospecting into Smartsheet Inc. ### Identify the Target Audience - Position: Primary decision-makers and influencers in software adoption decisions - Personas: CIO, CSO, IT Director, Project Managers, Team Leaders ### Identify the Prospecting Methods Use a combination of: 1. Email Marketing 2. Social Selling – Leveraging social media platforms such as LinkedIn 3. Networking Events and Industry Conferences 4. Cold-calling ### Craft the Sales Message **Pain Point 1: Management of diverse software use cases** Proposed Solution: We can help optimize your software management and usage across different departments and use cases. **Pain Point 2: Enterprise-grade security** Proposed Solution: Our offerings include robust and up-to-date security features to protect your critical data. **Pain Point 3: Customer experience** Proposed Solution: Our customer support model ensures personalized attention for every user, maintaining quality customer experience as you scale. **Pain Point 4: Scalability and performance optimization** Proposed Solution: We provide scalability and performance optimization solutions to keep your application running optimally. **Pain Point 5: User adoption and retention** Proposed Solution: We offer comprehensive training and support to encourage adoption and continued engagement with our platform. ### Create Prospect Engagement Strategy 1. **First Contact:** Initiate contact through a personalized email or LinkedIn message. 2. **Follow-up Contact:** Call within 48 hours of initial contact. 3. **Presentation Meeting:** Schedule virtual demo sessions to showcase how our SaaS products solve their pain points. 4. **Proposal Submission:** After understanding their unique requirements, submit a customized proposal. 5. **Closing:** Conduct final negotiations and close the contract. ### Develop a Sales Forecast Use metrics such as: - Number of potential clients (total no. of Fortune 500 companies) - Average deal size (depending on the size of the potential client and their user base) - Estimated sales cycle (average time from first contact to closing the deal) - Possible conversion rate (based on industry norms and past performance) ### Review and Iterate the Sales Plan Regularly review and adjust the sales plan based on the performance data and feedback from Smartsheet Inc. - Iteration should cover: - Effectiveness of prospecting methods - Conversion rates - Client feedback **Note:** This sales plan is designed to be flexible and dynamic, adjusting as per the feedback and the evolving needs of Smartsheet Inc. Sources: - [About Smartsheet | Smartsheet](https://www.smartsheet.com/about) - [Smartsheet Inc. - Wikipedia](https://en.wikipedia.org/wiki/Smartsheet_Inc.) - [Smartsheet | LinkedIn](https://www.linkedin.com/company/smartsheet-com) - [Smartsheet - Wikipedia](https://en.wikipedia.org/wiki/Smartsheet) - [Why our customers choose Smartsheet](https://www.smartsheet.com/why-smartsheet)

Sales Plan for Prospecting into Smartsheet Inc.

Identify the Target Audience

  • Position: Primary decision-makers and influencers in software adoption decisions
  • Personas: CIO, CSO, IT Director, Project Managers, Team Leaders

Identify the Prospecting Methods

Use a combination of:

  1. Email Marketing
  2. Social Selling – Leveraging social media platforms such as LinkedIn
  3. Networking Events and Industry Conferences
  4. Cold-calling

Craft the Sales Message

Pain Point 1: Management of diverse software use cases

Proposed Solution: We can help optimize your software management and usage across different departments and use cases.

Pain Point 2: Enterprise-grade security

Proposed Solution: Our offerings include robust and up-to-date security features to protect your critical data.

Pain Point 3: Customer experience

Proposed Solution: Our customer support model ensures personalized attention for every user, maintaining quality customer experience as you scale.

Pain Point 4: Scalability and performance optimization

Proposed Solution: We provide scalability and performance optimization solutions to keep your application running optimally.

Pain Point 5: User adoption and retention

Proposed Solution: We offer comprehensive training and support to encourage adoption and continued engagement with our platform.

Create Prospect Engagement Strategy

  1. First Contact: Initiate contact through a personalized email or LinkedIn message.
  2. Follow-up Contact: Call within 48 hours of initial contact.
  3. Presentation Meeting: Schedule virtual demo sessions to showcase how our SaaS products solve their pain points.
  4. Proposal Submission: After understanding their unique requirements, submit a customized proposal.
  5. Closing: Conduct final negotiations and close the contract.

Develop a Sales Forecast

Use metrics such as:

  • Number of potential clients (total no. of Fortune 500 companies)
  • Average deal size (depending on the size of the potential client and their user base)
  • Estimated sales cycle (average time from first contact to closing the deal)
  • Possible conversion rate (based on industry norms and past performance)

Review and Iterate the Sales Plan

Regularly review and adjust the sales plan based on the performance data and feedback from Smartsheet Inc.

  • Iteration should cover:
  • Effectiveness of prospecting methods
  • Conversion rates
  • Client feedback

Note: This sales plan is designed to be flexible and dynamic, adjusting as per the feedback and the evolving needs of Smartsheet Inc.

Sources: