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Software AG

Software AG

Insights, Personas, and Sales Plan

Software AG

"Software AG is a leading enterprise software and technology services company, offering a comprehensive suite of solutions in API management, IoT, business transformation, and in-memory data management, enabling businesses to simplify their data integrations, streamline operations, and generate value from data."
Est. Employees:
5000
Industry:
information technology & services
Revenue:
$1B
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Insights on

Software AG

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Software AG is an enterprise software and technology company in the Information Technology & Services industry. With an estimated 5000 employees, they are specialists in business process analysis, in-memory data management, enterprise architecture, in-memory big data intelligence, governance, risk, compliance, application development, integration, database management systems, business process management, and application modernization. Software AG offers an industry-leading suite of products and solutions in API management, IoT, and business transformation, and they provide a platform that allows businesses to simplify their data integrations and streamline their operations. These offerings enable businesses to seamlessly integrate data, applications, processes, devices, and clouds, thereby turning data into value for their customers, employees and partners. Software AG also showcases a strong dedication to corporate social responsibility and has a recognizable presence on social platforms like LinkedIn with over 177,000 followers. They are dedicated to harnessing the power of digitalization as demonstrated by their partnership with companies like SMC Deutschland to stop wastage of compressed air in manufacturing machines. Furthermore, Software AG has a marked presence in the government sector as well, helping agencies integrate applications, data, processes, and things to deliver high impact results and simplify complex IT structures. Their comprehensive suite of solutions and broad industry impact underline their commitment to helping clients to simplify the connected world.

Company Description

Software AG is an enterprise software and technology company in the Information Technology & Services industry. With an estimated 5000 employees, they are specialists in business process analysis, in-memory data management, enterprise architecture, in-memory big data intelligence, governance, risk, compliance, application development, integration, database management systems, business process management, and application modernization.

Software AG offers an industry-leading suite of products and solutions in API management, IoT, and business transformation, and they provide a platform that allows businesses to simplify their data integrations and streamline their operations. These offerings enable businesses to seamlessly integrate data, applications, processes, devices, and clouds, thereby turning data into value for their customers, employees and partners.

Software AG also showcases a strong dedication to corporate social responsibility and has a recognizable presence on social platforms like LinkedIn with over 177,000 followers. They are dedicated to harnessing the power of digitalization as demonstrated by their partnership with companies like SMC Deutschland to stop wastage of compressed air in manufacturing machines.

Furthermore, Software AG has a marked presence in the government sector as well, helping agencies integrate applications, data, processes, and things to deliver high impact results and simplify complex IT structures. Their comprehensive suite of solutions and broad industry impact underline their commitment to helping clients to simplify the connected world.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Prospect Company Overview **Company Name:** Software AG **Company URL:** [softwareag.com](http://softwareag.com/) **Number of Employees:** ~5000 **Industry:** Information Technology and Services Software AG is a leading enterprise software and technology company that provides a suite of products and solutions in API management, IoT, and business transformation. Their diverse service offerings also encompass business process analysis, in-memory data management, enterprise architecture, in-memory big data intelligence, governance, risk, and compliance, application development and modernization, integration, and database management systems. ## Sales Strategy ### Product/Service Identification Addressing the company's need for real-time optimization and efficient resource allocation, our SaaS application can be beneficial. Our platform has robust features that streamline process automation, data integrations, and provides actionable insights for optimizing resources in real time. For improved service integration and consistency across sectors, our software's advanced integration capabilities could provide a solution. The platform enables seamless merging of API management, IoT, business transformation services, and more, offering a unified user experience and eliminating communication gaps between service sectors. Given the company's struggle to modernize legacy applications, our app's modernization capabilities could be pivotal. It provides a secure, cost-effective platform that helps maintain and upgrade legacy systems, mitigating risks and providing support. To cater to the need for up-to-date, innovative solutions, our platform's continuous deployment of updated, trend-responsive application features can help the company stay ahead of the curve. For controlled management of the company's extensive knowledge capital, our software offers a centralized knowledge management system for efficient sharing of insights and know-how across departments. ### Target Contacts - Chief Technology Officer - Head of Application Modernization - Director, Data Management - Director, Process Automation - Knowledge Management Lead ### Communication Strategy - *Outreach Message:* Initial outreach will focus on addressing the prospective client's pain points directly by showcasing our solution's capabilities to solve their challenges. The goal will be to schedule a demonstration of our software. - *Follow-up Message:* Post-demonstration, a follow-up outreach discussing their impressions of the software and probing into any questions or concerns they may have. The aim will be to move towards a trial period for the product. - *Trial/Demo Phase:* If agreed, the prospect will be allowed to explore our solution during a set trial period. - *Post Trial/Demo Phase:* Post-trial, discussing their experiences, amounting feedback, and working towards closing the deal. ### Potential Barriers The competition from other vendors, cost and time impacts of transitioning to a new platform, potential risks related to data integration and governance. ## Conclusion Armed with a profound understanding of Software AG's pain points, this sales strategy effectively addresses their key challenges and offers actionable solutions through our SaaS application. Achieving a successful sale will be contingent upon effective communication centered around these pain points, relevant trials/demos, and adept handling of potential barriers.

Prospect Company Overview

Company Name: Software AG

Company URL: softwareag.com

Number of Employees: ~5000

Industry: Information Technology and Services

Software AG is a leading enterprise software and technology company that provides a suite of products and solutions in API management, IoT, and business transformation. Their diverse service offerings also encompass business process analysis, in-memory data management, enterprise architecture, in-memory big data intelligence, governance, risk, and compliance, application development and modernization, integration, and database management systems.

Sales Strategy

Product/Service Identification

Addressing the company's need for real-time optimization and efficient resource allocation, our SaaS application can be beneficial. Our platform has robust features that streamline process automation, data integrations, and provides actionable insights for optimizing resources in real time.

For improved service integration and consistency across sectors, our software's advanced integration capabilities could provide a solution. The platform enables seamless merging of API management, IoT, business transformation services, and more, offering a unified user experience and eliminating communication gaps between service sectors.

Given the company's struggle to modernize legacy applications, our app's modernization capabilities could be pivotal. It provides a secure, cost-effective platform that helps maintain and upgrade legacy systems, mitigating risks and providing support.

To cater to the need for up-to-date, innovative solutions, our platform's continuous deployment of updated, trend-responsive application features can help the company stay ahead of the curve.

For controlled management of the company's extensive knowledge capital, our software offers a centralized knowledge management system for efficient sharing of insights and know-how across departments.

Target Contacts

  • Chief Technology Officer
  • Head of Application Modernization
  • Director, Data Management
  • Director, Process Automation
  • Knowledge Management Lead

Communication Strategy

  • Outreach Message: Initial outreach will focus on addressing the prospective client's pain points directly by showcasing our solution's capabilities to solve their challenges. The goal will be to schedule a demonstration of our software.
  • Follow-up Message: Post-demonstration, a follow-up outreach discussing their impressions of the software and probing into any questions or concerns they may have. The aim will be to move towards a trial period for the product.
  • Trial/Demo Phase: If agreed, the prospect will be allowed to explore our solution during a set trial period.
  • Post Trial/Demo Phase: Post-trial, discussing their experiences, amounting feedback, and working towards closing the deal.

Potential Barriers

The competition from other vendors, cost and time impacts of transitioning to a new platform, potential risks related to data integration and governance.

Conclusion

Armed with a profound understanding of Software AG's pain points, this sales strategy effectively addresses their key challenges and offers actionable solutions through our SaaS application. Achieving a successful sale will be contingent upon effective communication centered around these pain points, relevant trials/demos, and adept handling of potential barriers.