Statista is a German-based information technology company specialized in gathering, analyzing, and visualizing data. With approximately 1400 employees spread over 13 offices globally, including Hamburg, New York City, London, Paris, Amsterdam, Warsaw, Milan, Singapore, Tokyo, Los Angeles, Madrid, Copenhagen and Berlin, the company is notable for its diverse, international team.
Statista offers a comprehensive database of statistical information, covering more than 60,000 topics from over 18,000 sources. This database includes statistics, reports, market insights, consumer insights, and company insights offered in German, English, Spanish, and French. In addition to publicly available third-party data, Statista offers exclusive data collected through its research and analysis of markets and trends.
The company’s platform is easily accessible and user-friendly, providing an interface for users to find, access, and use the data they need. It enables or enhance businesses' decision-making processes by offering insights and understanding of the market, consumer behavior, and industry trends. Statista's emphasis on data protection and transparency is reflected in its careful handling of individual data, which is anonymized and encrypted.
One of the notable offerings from Statista is its daily infographics, which provide valuable insights into various fields including media, technology, economy, and society. These infographics serve as a free, easily digestible source of information for the public, further establishing Statista's commitment to empowering people with data.
Statista's database covers a variety of sectors, providing relevant data about the global digital economy, industrial sectors, consumer markets and public opinion. The wide range of infographic tools allows users to analyze and visualize data from 425 economic sectors, making it a valuable tool for a wide array of industries.
The company's mission is to empower people worldwide to make better and faster fact-based business decisions. By providing an affordable and comprehensive global business-data platform, Statista facilitates data-driven decision making across various sectors and industries.
Over the years, Statista has served millions of users, including notable educational institutes such as Harvard Business School, indicating its trustworthiness and authority in the industry. This widespread use and acceptance of its services are reflected in its large follower base on platforms like LinkedIn, where it has over 220,000 followers.
Identify the key decision makers in the organization. Likely targets include:
From the provided information, notable pain points for Statista include:
Identify what makes your software unique and how it addresses the pain points at Statista. Features to highlight might include:
Highlight how the distinctive features of your software solution will specifically address Statista's key pain points. Create a compelling and succinct value proposition.
Reach out to the identified decision makers in the company through personalized emails, LinkedIn messages, or other appropriate channels. Your initial communication should quickly demonstrate an understanding of their business needs, empathize with their specific challenges, and present the benefits of your solution.
Upon gaining interest, set up a discovery meeting with Statista. The meeting should be focused on understanding their specific requirements, demonstrating how your product addresses their needs and showing how it could improve their operations and bottom line.
Based on what you gather from the discovery meeting, provide a tailored proposal outlining how your solution can add value to Statista. A product demonstration highlighting the features relevant to their specific pain points could be useful.
Address all the concerns and objections raised by the prospect. Negotiate the terms of the contract that suits both parties, and aim to close. Remember to clearly articulate the ROI and cost savings they can expect from investing in your solution.
After the contract is signed, ensure smooth implementation of the solution and provide excellent after-sales service. Regular check-ins and follow-ups are crucial to ensure customer satisfaction and pave the way for future upselling or cross-selling opportunities.
Once Statista is satisfied with the solution, ask for referrals to other companies or departments within their network. This step helps expand your reach and opens up new potential customers.
Regularly review the process and measure its success to improve future sales efforts and plans, making necessary adjustments.
