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SUSE

SUSE

Insights, Personas, and Sales Plan

SUSE

"SUSE is a global leader in innovative, reliable, and secure enterprise-grade open source solutions, including Business-critical Linux and Kubernetes Management, trusted by over 60% of the Fortune 500 companies to empower innovation from the data center to the cloud, edge and beyond."
Est. Employees:
2300
Industry:
information technology & services
Revenue:
$671.2M
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Insights on

SUSE

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description SUSE is a globally recognized leader in providing innovative, reliable, and enterprise-grade open source solutions. With an estimated workforce of about 2300 employees, SUSE operates on a global scale to offer trusted solutions to businesses, with more than 60% of the Fortune 500 companies relying on SUSE for their mission-critical needs. SUSE specializes in a variety of areas, including Business-critical Linux, Enterprise Container Management, and Kubernetes Management, as well as Edge solutions. These areas of focus allow SUSE to offer customers the ability to innovate across various platforms, from the data center, to the cloud, and even to the edge and beyond. In this way, SUSE is equipping businesses with the tools necessary to become "innovation heroes". SUSE caters to a wide range of industries such as automotive, telecom, banking & financial services, healthcare, retail, technology & software, federal, and manufacturing. Services offered include SUSE Linux Enterprise, SUSE Manager, SUSE Rancher, and SUSE Edge, aimed at fostering IT operations at the edge, hybrid IT, and cloud native transformations. A significant service provided by SUSE is the SUSE Manager, known for its simplified billing and scaling capabilities. It offers an on-demand service where businesses can add or remove instances which are then reflected on the AWS Marketplace bill, giving businesses the flexibility and control they need. Furthermore, SUSE has made significant strides in partnership and community collaboration with its open process to access source code. This allows organizations to build distributions compatible with RHEL, fostering innovation and contributing to the overall growth of the industry. In conclusion, SUSE strives to empower secure innovation everywhere, driven by the power of many. As a result, it has secured its position as a top choice for companies in need of secure and reliable Linux and cloud infrastructure solutions for greater control and flexibility.

Company Description

SUSE is a globally recognized leader in providing innovative, reliable, and enterprise-grade open source solutions. With an estimated workforce of about 2300 employees, SUSE operates on a global scale to offer trusted solutions to businesses, with more than 60% of the Fortune 500 companies relying on SUSE for their mission-critical needs.

SUSE specializes in a variety of areas, including Business-critical Linux, Enterprise Container Management, and Kubernetes Management, as well as Edge solutions. These areas of focus allow SUSE to offer customers the ability to innovate across various platforms, from the data center, to the cloud, and even to the edge and beyond. In this way, SUSE is equipping businesses with the tools necessary to become "innovation heroes".

SUSE caters to a wide range of industries such as automotive, telecom, banking & financial services, healthcare, retail, technology & software, federal, and manufacturing. Services offered include SUSE Linux Enterprise, SUSE Manager, SUSE Rancher, and SUSE Edge, aimed at fostering IT operations at the edge, hybrid IT, and cloud native transformations.

A significant service provided by SUSE is the SUSE Manager, known for its simplified billing and scaling capabilities. It offers an on-demand service where businesses can add or remove instances which are then reflected on the AWS Marketplace bill, giving businesses the flexibility and control they need.

Furthermore, SUSE has made significant strides in partnership and community collaboration with its open process to access source code. This allows organizations to build distributions compatible with RHEL, fostering innovation and contributing to the overall growth of the industry.

In conclusion, SUSE strives to empower secure innovation everywhere, driven by the power of many. As a result, it has secured its position as a top choice for companies in need of secure and reliable Linux and cloud infrastructure solutions for greater control and flexibility.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan Template **1. Understanding the Prospect:** SUSE is a global leader in open and secure source solutions serving a vast pool of consumers across multiple sectors including automotive, finance & banking, healthcare, etc. The company specializes in business strategic Linux, container management, and edge solutions. It has an employee strength of around 2300 people. The organization is driven by innovation and along with its partners and communities, strives to push the boundaries of the tech space[^1^][^2^][^3^]. **2. Identifying Opportunities and Challenges:** It is clear that SUSE is faced with several concerns as they evolve and diversify their offerings. - Scalability: As they move their offerings to the cloud, and with their upcoming presence on AWS Marketplace, their scalability could be under strain[^5^]. - Support and customer service strains: In an attempt to stay up-to-date and remain competitive, their tech support and customer resources may be stretched thin. - Compliance complexity: Because of the diverse industries and region that they serve, especially those that are heavily regulated, maintaining legal compliance can be complex and resource-intensive. - Partnerships management: With a wide array of solutions and a large portfolio, managing the diverse range of partnerships can pose logistical challenges. - Innovation and maintenance balance: Producing cutting-edge solutions while maintaining their existing suite of products could put the company under pressure. **3. Establishing Goals and Objectives:** To provide SUSE with a SaaS solution that will: - Address their scalability issue by providing efficient and secure scalability tools. - Help improve and streamline their tech support and customer service resources. - Assist in simplifying and managing their legal compliance across diverse industries. - Provide a solution for effective alliance management. - Offer robust technical strategies that could help balance innovation demands and maintenance of existing solutions. **4. Strategies to Address Pain Points:** - Scalability: Provide SUSE with a SaaS solution that integrates with their existing platform to offer streamlined and secure scalability. - Support and Customer Service: Offer a tool that allows for efficient customer service management, funneling, and structuring tech support to ensure prompt and effective customer service. - Compliance: Implement a comprehensive compliance solution for varied industries. The tool should be able to adapt and stay up-to-date with the latest regulatory changes, ensuring compliance while liberating resources. - Partnerships: Offer a solution that permits easy partnership management, tracking, and communication. The tool should streamline relationship building and mutual benefit ascertaining. - Balancing Innovation and Maintenance: Provide a platform that will allow for effective tracking and management of their innovation cycle and maintenance operations of current solutions. **5. Action Plans:** - Initiate contact with SUSE and arrange a meeting to understand their issues better. - Conduct a bespoke demonstration that specifically addresses their pain points. - Offer an open dialogue to incorporate any other areas where they might need assistance. - Provide a clear and transparent pricing structure. - Follow up with a proposal and next steps. **6. Monitoring and Evaluation:** - Keep track of the company's feedback and progress after implementing our services. - Request regular check-ins to ensure that the objectives are met. [^1^]: [About Us | SUSE](https://www.suse.com/company/about/) [^2^]: [SUSE | LinkedIn](https://www.linkedin.com/company/suse) [^3^]: [SUSE - Crunchbase Company Profile & Funding](https://www.crunchbase.com/organization/suse) [^5^]: [LinkedIn Post on SUSE Coming to AWS](https://de.linkedin.com/company/suse)

Sales Plan Template

1. Understanding the Prospect:

SUSE is a global leader in open and secure source solutions serving a vast pool of consumers across multiple sectors including automotive, finance & banking, healthcare, etc. The company specializes in business strategic Linux, container management, and edge solutions. It has an employee strength of around 2300 people. The organization is driven by innovation and along with its partners and communities, strives to push the boundaries of the tech space^1^^2^^3^.

2. Identifying Opportunities and Challenges:

It is clear that SUSE is faced with several concerns as they evolve and diversify their offerings.

  • Scalability: As they move their offerings to the cloud, and with their upcoming presence on AWS Marketplace, their scalability could be under strain^5^.
  • Support and customer service strains: In an attempt to stay up-to-date and remain competitive, their tech support and customer resources may be stretched thin.
  • Compliance complexity: Because of the diverse industries and region that they serve, especially those that are heavily regulated, maintaining legal compliance can be complex and resource-intensive.
  • Partnerships management: With a wide array of solutions and a large portfolio, managing the diverse range of partnerships can pose logistical challenges.
  • Innovation and maintenance balance: Producing cutting-edge solutions while maintaining their existing suite of products could put the company under pressure.

3. Establishing Goals and Objectives:

To provide SUSE with a SaaS solution that will:

  • Address their scalability issue by providing efficient and secure scalability tools.
  • Help improve and streamline their tech support and customer service resources.
  • Assist in simplifying and managing their legal compliance across diverse industries.
  • Provide a solution for effective alliance management.
  • Offer robust technical strategies that could help balance innovation demands and maintenance of existing solutions.

4. Strategies to Address Pain Points:

  • Scalability: Provide SUSE with a SaaS solution that integrates with their existing platform to offer streamlined and secure scalability.
  • Support and Customer Service: Offer a tool that allows for efficient customer service management, funneling, and structuring tech support to ensure prompt and effective customer service.
  • Compliance: Implement a comprehensive compliance solution for varied industries. The tool should be able to adapt and stay up-to-date with the latest regulatory changes, ensuring compliance while liberating resources.
  • Partnerships: Offer a solution that permits easy partnership management, tracking, and communication. The tool should streamline relationship building and mutual benefit ascertaining.
  • Balancing Innovation and Maintenance: Provide a platform that will allow for effective tracking and management of their innovation cycle and maintenance operations of current solutions.

5. Action Plans:

  • Initiate contact with SUSE and arrange a meeting to understand their issues better.
  • Conduct a bespoke demonstration that specifically addresses their pain points.
  • Offer an open dialogue to incorporate any other areas where they might need assistance.
  • Provide a clear and transparent pricing structure.
  • Follow up with a proposal and next steps.

6. Monitoring and Evaluation:

  • Keep track of the company's feedback and progress after implementing our services.
  • Request regular check-ins to ensure that the objectives are met.

^1^: About Us | SUSE

^2^: SUSE | LinkedIn

^3^: SUSE - Crunchbase Company Profile & Funding

^5^: LinkedIn Post on SUSE Coming to AWS