Swiggy is a leading player in the intersection of the food & beverages, logistics, and information technology & services industries. With an estimated workforce of 16,000 employees, Swiggy effectively dominates the restaurant food delivery landscape in several major Indian cities. The company operates by bringing neighborhood food directly to customers' doorsteps, playing a pivotal role in modern on-demand food delivery services.
Swiggy's food delivery platform operates primarily through a user-friendly app, which lists local restaurants and their menus. This arrangement empowers users to conveniently order a wide array of dishes—from classic pizzas and burgers to desi biryanis and delectable desserts—from both local and international restaurant chains like Subway, Pizza Hut, Domino's, KFC, and McDonald's. The cities it services include but are not limited to Bangalore, Hyderabad, Delhi, Gurgaon, Nagpur, Jaipur, Coimbatore, Chandigarh, Ahmedabad, Visakhapatnam, Lucknow, Noida, Mumbai, Pune, Indore, Kochi, Kolkata, and Chennai.
Swiggy is committed to delivering high-quality, efficient service. Beyond its focus on user experience and customer satisfaction, the organization is also known for its innovative solutions designed to elevate lives across India by reimagining convenience. At Swiggy, success is measured primarily by its consumer impact. A culture of open and honest communication permeates the company, influencing every decision, with the ultimate goal being the consistent raise of their performance bar and a strong belief in reward merit disproportionately.
Swiggy's business model is heavily reliant on a dedicated fleet of delivery personnel, enabling the organization to effectively meet the constant on-demand requirements of its expansive customer base. This allows people to order food at their convenience, ensuring satisfaction on both ends: an appetizing meal for the customer and successful transaction for the company.
Brief statement of the sales plan, including value propositions, stated pain points that we aim to resolve and a summary of the strategies to be used.
Here, we will detail the pain points identified for Swiggy through industry research. The key concerns include:
This section gives an overview of our SaaS product and how it can provide solutions to the pain points identified.
Here, we will have the detailed profile of our potential customer- Swiggy. This includes company history, services provided, target audience, market status, geographical spread, among other details.
Draft a plan on how we will identify and reach the decision-makers at Swiggy. This might include strategies like LinkedIn prospecting, attending industry events etc.
Blueprint which details how to engage the decision-makers after initial contact. This includes calls, presentations, demos etc.
An outline of our pitch to Swiggy, showing how our product solves their pain points and brings value to their processes.
This segment will prepare the sales team on handling objections. Provide potential objections that can arise and suggestive responses.
Record of our sales targets and goals, and an outline of how we plan to achieve these targets.
Details on how the performance will be tracked over time, relevant metrics, and milestones.
Outline the required training for the sales team to ensure they are well equipped to prospect into Swiggy effectively
Details of the sales budget taking into account, tools, resources, travels, and marketing materials that may be necessary in the process.
The timeline is showing the sales goals and each actionable step occurring over time to meet these goals.
Finally, plan on how to manage the relationship post-sale to encourage renewals and upsells. Develop tactics for customer satisfaction that encourage long-term relationships with Swiggy.