Company Description

Syngenta is a Chinese agtech firm that utilizes its global presence and research-driven approach to help shape the future of agriculture. The company is utilizing science to tackle some of the world’s most urgent sustainability challenges. It sustains a global workforce of around 35,000 employees scattered across 90 countries. The management headquarters of Syngenta is in Basel, Switzerland.

Syngenta's overall aim is to emerge as the most trusted local partner for farmers, growers, and consumers around the globe. The company ardently believes and works towards the vision that has sustainable agriculture at its core. The organization's Good Growth Plan is its strategic blueprint to continue making a significant impact and opposes all the challenges underlined under Sustainable Development Goals.

Syngenta recognizes that climate change is a critical exacerbating crisis. There is a consensus among 72% of farmers that climate change will significantly impact their crop yields, animal health, and eventual business continuity over the years to come. Therefore, Syngenta emphasizes the role of paraquat, a widely-used herbicide in mitigating the adversarial ramifications of climate change on agriculture.

On American soil, Syngenta holds the status as a leader among agribusiness companies. The company presents a diverse portfolio that includes seeds, crop protection, and flowers. Through the strategic coupling of these assets, the company accelerates innovation in the agriculture sector. This innovation is core to its corporate strategy and touches different aspects of the farming cycle to help farmers increase productivity within a resilient natural environment.

However, Syngenta has been scrutinized for allegedly misleading regulators by selectively promoting favorable over unfavorable studies about the link between paraquat and Parkinson's disease.

Syngenta continually explores and cherishes partnerships and collaborations with different other stakeholders. This collaborative spirit enables it to multiply its sustainability impact and deliver shared value with its partners.

The company’s profound commitment to tackle food and water-borne diseases is noteworthy. These illnesses affect roughly 600 million people worldwide every year, while an estimated 3 million succumb to such diseases annually. This ambitious mission further cements its position as a sector leader in the global agritech industry.

I. Objective

Achieve at least a 15% increase in B2B SaaS sales for our agtech products and services to Syngenta within 12 months.

II. Customer Analysis

Company Name: Syngenta
Industry: Agriculture
Number of Employees: Approximately 35,000
Company URL: syngenta.com

Syngenta operates in the agribusiness sector and is driven by science. They display a commitment to sustainability, with their Good Growth Plan measuring their contribution to the Sustainable Development Goals. Concerns over climate change, biosecurity, and health standards are notable, alongside the need for innovation in agriculture technology.

III. Pain Points and Corresponding Solutions

1. Pain Point: Climate Change Impact on Agriculture
   Syngenta is keen on addressing the impact of climate change on crop yields and business continuity.
   Solution: Offer our SaaS climate analytics tool which predicts weather patterns to optimize farming practices.
2. Pain Point: Transparency and Accountability
   There are allegations about Syngenta's transparent practices concerning herbicides, particularly paraquat.
   Solution: Advise on implementing our cloud-based research management software that documents all research activities for transparency, and our public communications software to improve disclosure and foster trust.
3. Pain Point: Rapid Technology Advancement
   Staying innovative in a rapidly evolving agricultural technology landscape is a challenge for Syngenta.
   Solution: Advocate for the adoption of our cloud-based software that encourages innovation and speeds up product development, alongside our digital transformation service, to aid technology integration.
4. Pain Point: Health and Safety Issues
   Potential links between foodborne illnesses and Syngenta's products could influence the company's reputation and market share.
   Solution: Promote the use of our health and safety compliance software to meet industry regulations and reassure clients of Syngenta's commitment to safety.
5. Pain Point: Global Operations and Communications
   Syngenta's operations spread over 90 countries present difficulties in maintaining consistent standards and practices.
   Solution: Suggest our global operations management software for streamlining decision-making, and our intercultural training services for employees to foster understanding among different cultures.

IV. Prospecting Strategy

1. Channel: Utilize multi-channel communications – email, phone calls, social media.
2. Outreach: Personalize all communication with a focus on their pain points and how our solutions can address them.
3. Follow-up: Schedule a follow-up within one week of initial contact.
4. Value Proposition: Strengthen the value proposition by demonstrating how our solutions can help Syngenta meet its sustainability and innovation goals.
5. Sales collateral: Make use of well-designed product one-pagers, case studies, and white papers.

V. Sales Forecast

Aim for an increase of at least 15% in B2B sales revenue within 12 months, with regular monthly performance assessments.

VI. Performance Review

Conduct quarterly performance reviews to assess the progress of the sales strategy, making adjustments where necessary to ensure the goal is achieved by the end of the 12 month period.