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Tanium

Tanium

Insights, Personas, and Sales Plan

Tanium

"Tanium is a leading enterprise software company offering a potent cybersecurity and systems management platform that provides real-time data collection, unified endpoint management and security, and efficient utilities like patch management, performance monitoring, and risk management to secure complex IT environments at scale."
Est. Employees:
2000
Industry:
information technology & services
Revenue:
$600M
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Insights on

Tanium

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Overview Tanium is a leading information technology and services enterprise that specializes in unified endpoint management and security. Founded by Orion Hindawi and his father David Hindawi in 2007, the firm is a cybersecurity powerhouse, envisioned as a "central nervous system" for corporates to fortify against cyber threats. That vision has seen Tanium grow into a privately held cybersecurity and systems management organization with its headquarters in Kirkland, Washington, and operational center in Emeryville, California. ## Business Model Far from being a conventional entity in the IT services space, Tanium is the industry’s pioneering and sole converged endpoint management (XEM) platform. It provides a single platform that helps businesses identify all data locations, apply patches to devices within seconds, and implement vital security controls — all in real time. The company's unique value proposition is the promise of certainty in uncertain times. They enable businesses to see and control every object with a chip, managing complex IT environments at scale without compromising security. ## Products and Services Tanium operates on a unified endpoint management and unified endpoint security model. Their key offerings include patch management, software management, performance monitoring, asset discovery, and asset inventory. In terms of securing its clients' operations, Tanium's vulnerability and configuration management, endpoint detection and response (EDR), and data risk and privacy measures provide robust cybersecurity solutions. Additionally, Tanium also provides compliance and risk management services, further fortifying its clients from potential data breaches and system vulnerabilities. All services are collated under a single pane of glass, ensuring real-time updates and swift control measures. ## Market Valuation and Growth Since its inception, Tanium has seen significant investments and growth. Notably, a $175 million investment from TPG Growth on May 3, 2018, underlined the industry’s confidence in their operations. By 2020, Tanium's valuation had reached US$10 billion, cementing its place as a major player in the IT services and cybersecurity sectors. ## Organizational Leadership Tanium's leadership transitioned in February, with Dan Streetman taking over as CEO from co-founder Orion Hindawi. Both Hindawis had earlier found success with the information management company, BigFix, before conceiving Tanium. The company operates with an estimated workforce of 2000 employees, further underpinning its ability to provide seamless services to its clients around the globe. ## Company Culture Tanium prides itself as being not just the best in the category, but the definition of the category itself. This confidence in their operations and offerings extends to their recruitment, inviting individuals to join their ranks and contribute to redefining endpoint management and security. With their "see, control, and protect" policy, Tanium continue to dominate the endpoint management and endpoint security industries, providing unmatched IT solutions and services.

Company Overview

Tanium is a leading information technology and services enterprise that specializes in unified endpoint management and security. Founded by Orion Hindawi and his father David Hindawi in 2007, the firm is a cybersecurity powerhouse, envisioned as a "central nervous system" for corporates to fortify against cyber threats. That vision has seen Tanium grow into a privately held cybersecurity and systems management organization with its headquarters in Kirkland, Washington, and operational center in Emeryville, California.

Business Model

Far from being a conventional entity in the IT services space, Tanium is the industry’s pioneering and sole converged endpoint management (XEM) platform. It provides a single platform that helps businesses identify all data locations, apply patches to devices within seconds, and implement vital security controls — all in real time. The company's unique value proposition is the promise of certainty in uncertain times. They enable businesses to see and control every object with a chip, managing complex IT environments at scale without compromising security.

Products and Services

Tanium operates on a unified endpoint management and unified endpoint security model. Their key offerings include patch management, software management, performance monitoring, asset discovery, and asset inventory. In terms of securing its clients' operations, Tanium's vulnerability and configuration management, endpoint detection and response (EDR), and data risk and privacy measures provide robust cybersecurity solutions.

Additionally, Tanium also provides compliance and risk management services, further fortifying its clients from potential data breaches and system vulnerabilities. All services are collated under a single pane of glass, ensuring real-time updates and swift control measures.

Market Valuation and Growth

Since its inception, Tanium has seen significant investments and growth. Notably, a $175 million investment from TPG Growth on May 3, 2018, underlined the industry’s confidence in their operations. By 2020, Tanium's valuation had reached US$10 billion, cementing its place as a major player in the IT services and cybersecurity sectors.

Organizational Leadership

Tanium's leadership transitioned in February, with Dan Streetman taking over as CEO from co-founder Orion Hindawi. Both Hindawis had earlier found success with the information management company, BigFix, before conceiving Tanium.

The company operates with an estimated workforce of 2000 employees, further underpinning its ability to provide seamless services to its clients around the globe.

Company Culture

Tanium prides itself as being not just the best in the category, but the definition of the category itself. This confidence in their operations and offerings extends to their recruitment, inviting individuals to join their ranks and contribute to redefining endpoint management and security.

With their "see, control, and protect" policy, Tanium continue to dominate the endpoint management and endpoint security industries, providing unmatched IT solutions and services.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan Template **Objective** Drive sales of our B2B SaaS solutions to Tanium, targeting their potential cybersecurity and endpoint management pain points. **Target Company Overview** * Company Name: Tanium * Industry: Information Technology & Services * Size: Estimated 2000 employees * Brief Description: Tanium is a cybersecurity and systems management company with a converged endpoint management (XEM) platform. **Target Prospect Profile** The primary target prospects within Tanium would be * CIO * CTO * Head of IT Operations * IT Managers * Cybersecurity Head **Pain Points/Challenges** 1. Leadership transition could results in potential cybersecurity strategy inconsistencies. 2. Demand for real-time data collection at enterprise scale continues to grow exponentially, outstripping current solution's capabilities. 3. Increasing complexity of IT environments and rising digital threats may make it hard to maintain visibility across all endpoints in real-time. 4. Difficulty in customizing the centralised endpoint management and security solution to meet diverse client needs. 5. Limitations in continuously delivering real-time data collection and control for geographically dispersed assets and multiple user-owned devices, given the rise in remote workforce and the BYOD trend. **Prospecting Approach** *Email Marketing* Lead generation through targeted email campaigns that address above pain points and highlights the benefits our solutions can deliver. *Cold Calling* Engage Tanium's decision makers through cold calls and discuss how our solutions can address their specific issues. *Webinars/Demos* Hold industry-specific webinars or product demos to showcase our solution capabilities and how it addresses their pain points. **Value Proposition** Our SaaS solutions offer advanced real-time threat detection and response capabilities, offer enhanced scalability, provide industry-specific customizability and delivers improved remote and BYOD security capabilities. **Closing Strategy** After demonstrating the value our products can offer in terms of addressing their pain points, we would offer a free trial period. Post-trial, we will discuss the results and present a compelling case for long-term partnership, outlining ROI and the strategic advantages of our solutions. **After-Sales Service** Offer continuous customer support and regular check-ins to ensure maximum product utilization, and user satisfaction. Provide immediate support for any issues and offer upgrade or additional service opportunities. **References** 1. Tanium | Company Overview & News [Forbes](https://www.forbes.com/companies/tanium/) 2. About | [Tanium](https://www.tanium.com/about/) 3. Tanium - [Crunchbase Company Profile & Funding](https://www.crunchbase.com/organization/tanium) 4. [Tanium - Wikipedia](https://en.wikipedia.org/wiki/Tanium) 5. [Tanium | LinkedIn](https://www.linkedin.com/company/tanium)

Sales Plan Template

Objective

Drive sales of our B2B SaaS solutions to Tanium, targeting their potential cybersecurity and endpoint management pain points.

Target Company Overview

  • Company Name: Tanium
  • Industry: Information Technology & Services
  • Size: Estimated 2000 employees
  • Brief Description: Tanium is a cybersecurity and systems management company with a converged endpoint management (XEM) platform.

Target Prospect Profile

The primary target prospects within Tanium would be

  • CIO
  • CTO
  • Head of IT Operations
  • IT Managers
  • Cybersecurity Head

Pain Points/Challenges

  1. Leadership transition could results in potential cybersecurity strategy inconsistencies.
  2. Demand for real-time data collection at enterprise scale continues to grow exponentially, outstripping current solution's capabilities.
  3. Increasing complexity of IT environments and rising digital threats may make it hard to maintain visibility across all endpoints in real-time.
  4. Difficulty in customizing the centralised endpoint management and security solution to meet diverse client needs.
  5. Limitations in continuously delivering real-time data collection and control for geographically dispersed assets and multiple user-owned devices, given the rise in remote workforce and the BYOD trend.

Prospecting Approach

Email Marketing

Lead generation through targeted email campaigns that address above pain points and highlights the benefits our solutions can deliver.

Cold Calling

Engage Tanium's decision makers through cold calls and discuss how our solutions can address their specific issues.

Webinars/Demos

Hold industry-specific webinars or product demos to showcase our solution capabilities and how it addresses their pain points.

Value Proposition

Our SaaS solutions offer advanced real-time threat detection and response capabilities, offer enhanced scalability, provide industry-specific customizability and delivers improved remote and BYOD security capabilities.

Closing Strategy

After demonstrating the value our products can offer in terms of addressing their pain points, we would offer a free trial period. Post-trial, we will discuss the results and present a compelling case for long-term partnership, outlining ROI and the strategic advantages of our solutions.

After-Sales Service

Offer continuous customer support and regular check-ins to ensure maximum product utilization, and user satisfaction. Provide immediate support for any issues and offer upgrade or additional service opportunities.

References

  1. Tanium | Company Overview & News Forbes
  2. About | Tanium
  3. Tanium - Crunchbase Company Profile & Funding
  4. Tanium - Wikipedia
  5. Tanium | LinkedIn