Company Description

Thryv is a company that operates in the information technology and services industry. With an estimated 5,200 employees, Thryv provides a range of services aimed at helping local and small businesses to grow and be successful.

The core offering of Thryv is their marketing automation software. This software is designed to enable local businesses to streamline their operations, improve their communication with clients, and manage their payments more efficiently. It provides visible results for businesses across the United States, supporting hundreds of thousands of clients nationwide.

Thryv also offers additional tools and services tailored specifically to small business needs. This includes CRM (customer relationship management), text and email marketing, social media management, and website development. These services aim to provide small businesses with the tools they need to effectively reach their customers and strengthen their online presence.

Among the unique offerings of Thryv's software is the capability to automate campaigns and create and send announcements. This functionality helps businesses to engage their customers more effectively through various channels such as social media and email. The software is also designed for easy integration with various business tools, improving the workflow and efficiency of small businesses.

Thryv prides itself on its commitment to making small businesses successful. The company's team of over 3,000 experts share a common goal—helping small business owners better manage their time, communicate with clients, get paid, and ultimately take control of their businesses.

I. Executive Summary

We will develop a proactive, targeted sales strategy to penetrate Thryv, a B2B SaaS company in the information technology and services industry. Our team plans on leveraging solutions designed to address the company's specific challenges, including lengthy implementation times, steep learning curves, inefficient social media management, complex software solutions, and privacy concerns.

II. Company Overview

Thryv is a provider of marketing automation software for small and local businesses across the United States. They offer a comprehensive range of solutions, including customer relationship management (CRM), email marketing, social media management, and website-related services[^1^][^2^][^3^].

III. Pain Point Analysis

Thryv faces several significant challenges:

1. Extended implementation times: Thryv's customers have experienced prolonged setup periods to get their systems operational^[5].
2. Steep learning curve with automation platform: Users report difficulty implementing and fully utilizing Thryv's marketing automation platform.
3. Inefficient social media management: Reviews suggest Thryv's social media marketing automation may be inefficient, causing delays in operationalizing and leveraging these services^[5].
4. Complex software solutions: Thryv's comprehensive, multi-faceted software solutions may overwhelm small enterprise owners seeking simpler, more intuitive services.
5. Customer privacy concerns: Thryv requires users to consent to receiving marketing communications, which may deter prospective clients who prioritize privacy^[1].

IV. Target Customer Profile

• Company Name: Thryv
• Size: 5200 Employees
• Industry: Information Technology & Services
• Location: USA

V. Sales Strategy: Prospecting

1. Initiating Contact: We'll establish initial contact with decision makers within Thryv, leveraging industry connections and social platforms like LinkedIn where feasible.
2. Pain-point Based Pitching: We'll highlight how our solution addresses Thryv's specific pain points, including shortened implementation times, a user-friendly platform, efficient social media management, simplicity and ease of use, and respect for customer privacy.
3. Product Demonstration: We'll offer tailored demonstrations to show how our product meets Thryv's needs while mitigating their challenges.

VI. Qualifying

1. Needs Analysis: We'll delve deeper into Thryv's business operations to understand unique operational requirements and tailor our solutions accordingly.
2. Budget Analysis: We'll assess Thryv's budgetary constraints and offer flexible pricing models that meet their financial needs.

VII. Proposal & Close

Once we have qualified Thryv as a viable lead and found a suitable solution, we will put forward a formal proposal that outlines:

1. How our solution addresses Thryv's key pain points.
2. The pricing model and plan that fits their budget.
3. A timeline for implementation.

The close will involve negotiation, addressing any remaining objections, and finalizing the contract.

VIII. Post-Sales Strategy

1. Implementation & Onboarding: We will provide support to ensure smooth implementation and user onboarding, including comprehensive training to ensure Thryv's team can easily use our platform.
2. Customer Success Plan: We will establish a contact schedule to provide regular updates, receive feedback, and assist with any issues that arise.
3. Upselling & Cross-Selling: As we continue to understand Thryv's needs, we will look for opportunities to offer additional features, products, or services that could further enhance their operations.

^[1]

Small Business Software | Thryv

^[2]

Thryv Inc. | Local and Small Business Marketing Automation Software

^[3]

About Thryv - One of the Largest Providers of Marketing Automation

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Thryv Reviews 2019 | G2