Company Description

Toast is a dynamic and innovative information technology and services company that specializes in offering an all-in-one restaurant management system. The firm is positioned in the computer software industry and it delivers robust solutions for businesses operating in the food service and hospitality sector.

With an estimated team of 5,200 dedicated employees, Toast brings together a blend of diverse skills, shared passion, and a profound understanding of the restaurant industry. It is dedicated to "number one customer success" and its workforce is boosted by an unrivaled commitment to power successful restaurants of all sizes, ranging from small size venues to large establishments.

Leveraging a suite of powerful cloud-based software, Toast's primary offering includes a range of services such as point of sale, front of house, and back of house. It is also well-vested in industries including mobile commerce, e-commerce, payments, consumer internet, android software, and point of sale software. This variety of services is geared towards helping restaurants improve their operations, increase sales, and ultimately create a better guest experience.

Furthermore, Toast employs the use of revolutionary restaurant-grade-hardware to deliver an intuitive, comprehensive platform. The platform spans across numerous areas including guest marketing, digital ordering and delivery as well as payroll and HR. This feature consolidates Toast's position in the Fintech and SaaS markets, making it an indispensable companion for businesses that are looking to thrive and provide excellent customer service.

You can learn more about Toast at toasttab.com.

Sales Plan Template

I. Executive Summary

This sales plan will detail our prospecting strategy for Toast – a B2B, SaaS company specializing in point-of-sale software, and restaurant technology solutions. Toast caters to the unique needs of restaurants of varying sizes, providing a multi-functional platform that integrates front and back of house operations with vigorous customer success support.

II. Business Understanding

Toast is a major player in the field of restaurant technology, offering a range of services that facilitate restaurant operations. They deliver software and hardware solutions for point-of-sale, guest marketing, digital ordering and delivery, payroll and HR. While they have a strong customer base already, there are opportunities for growth and development in several areas.

III. Pain Points

1. Seamless Integration: The ability to integrate different systems - point of sale, guest marketing, digital ordering, and payroll into a single platform can be challenging.
2. Consistency: Ensuring that they provide a consistent, high-quality experience across diverse customer types can be a difficult balancing act.
3. Cybersecurity: As Toast processes large volumes of customer and financial data, they must maintain robust security measures to protect against data breaches and fraud.
4. Technological Evolution: Toast operates in the highly competitive mobile commerce sector, and keeping their technology current is an ongoing challenge.
5. Customer Training and Support: With their rapid growth and the ongoing addition of features, keeping their customer base well trained and supported is a significant task.

IV. Goal Setting

Our goal is to help Toast address these potential pain points through our suite of software solutions, designed to foster seamless system integration, heightened cybersecurity, intuitive user experience, and efficient customer training and support.

V. Strategy

1. Seamless Integration: Demonstrate how our applications can integrate with their platform, making it easier for them to manage multiple systems from a single interface.
2. Consistency: Showcase our success stories in delivering a consistent experience across diverse industries.
3. Cybersecurity: Highlight our cybersecurity capabilities and how we've helped other businesses increase their cyber protections.
4. Technological Evolution: Exhibit our history of keeping up with the latest technology trends and how our solutions are easily adaptable to future changes.
5. Customer Training and Support: Discuss our experience in creating intuitive user interfaces and our dedicated customer support model.

VI. Tactics

• Reach out via LinkedIn to target decision-makers, offering a personalized message that mentions their potential pain points and proposing our solutions.
• Host webinars to explain how our solution can help mitigate their potential challenges.
• Offer a free trial of our solution to demonstrate its capabilities and match to their unique challenges.

VII. Budget & Resources

The budget for this sales strategy will include marketing collateral production, hosting webinars, implementation of a CRM system, manpower cost for training and support, and any promotional costs associated with offering a free trial.

VIII. Monitoring

Our sales team will monitor the progress of the strategy closely, tracking the number of successful connections made via LinkedIn, participants in webinars, users for the free trial, and any resulting leads or sales. Regular update meetings will be held to review progress and modify the approach as necessary.

IX. Summary and Next Steps

In conclusion, we believe that our suite of software solutions can help Toast to overcome their identified pain points and continue to grow and innovate in their market. Our next step is the implementation of this plan, setting in motion our strategies to address their unique challenges.