Tokopedia is a leading Indonesian e-commerce company operating in the information technology and services industry. It is a subsidiary of a new holding company, GoTo, following a merger with another renowned company, Gojek, on May 17, 2021. This merger has only served to make Tokopedia one of the most frequented e-commerce platforms in Indonesia, adding to its ongoing distinction as one of Indonesia's unicorn companies.
With a dedicated workforce of approximately 8000 employees, Tokopedia's cornerstone lies in its mission to democratize commerce through technology. It utilizes and embraces continuous learning, essential skills growth, and staying current on latest trends and technologies to fuel its business operations and strategy. The company stands as a catalyst for digital transformation in Indonesia, having reached over 99% of the country's districts, contributing to its nationwide prominence.
Tokopedia is also distinctive in its commitment to establishing a Customer to Customer (C2C) business model, offering a platform that connects buyers and merchants. This fosters a sense of community and enables millions of people to connect and transact.
Moreover, a strong sense of community is at the heart of Tokopedia's operation, demonstrated in their emphasis on the spirit of 'Gotong Royong' - a local Indonesian philosophy of mutual aid and collaboration. This ethos is driving the unity and cooperative synergies between Tokopedia and Gojek towards creating a comprehensive ecosystem.
Furthermore, in its pursuit of innovation and convenience for its customers, Tokopedia has an app available for download where shoppers can benefit from a myriad of promos, flash sales, special deals and discounts, cashback offerings, and free delivery options. This enhances the user experience making online shopping more efficient, cheaper, and easier.
Our goal is to prospect into Tokopedia, an established Indonesian e-commerce company. We aim to provide our B2B SaaS solutions to address Tokopedia's key business challenges and propel their growth.
We first need to determine who the decision-makers are within Tokopedia that would have an interest in our services. These individuals are likely associated with the company’s technological advancements, UX/UI design, HR strategies, and overall operational improvement efforts.
Highlight how our SaaS solutions will solve Tokopedia's pain points:
Engage multiple stakeholders across different departments to generate interest in a multi-threaded approach. Begin the communication with Tokopedia via email, followed by a request for a discovery call to better understand their business needs. Tailor our offerings based on the valuable insights received during the discovery call.
During the presentation, clarify how our solutions can benefit Tokopedia. Utilize case studies and relevant statistics to build a compelling story. After the meeting, send a personalized follow-up email highlighting the key points discussed and next possible steps.
When negotiations arise, be ready with flexible pricing plans and service bundles. Recognize that closing a deal with Tokopedia may take some time due to their size and potential bureaucratic procedures. Be patient, remain persistent, and reiterate the values that our solution offers.
Once the deal is closed, ensure the successful implementation of our solutions in Tokopedia's operations. Build a long-term relationship with regular check-ins and support when required to maintain customer satisfaction and open doors to potential upselling opportunities.