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Toll Brothers

Toll Brothers

Insights, Personas, and Sales Plan

Toll Brothers

"Toll Brothers is America's leading luxury home builder, offering diverse services such as city and apartment living, architecture, mortgage solutions, and smart home integrations, while providing exciting career opportunities in the most sought-after markets nationwide."
Est. Employees:
5200
Industry:
construction
Revenue:
$4.3M
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Insights on

Toll Brothers

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Toll Brothers, found on [tollcareercenter.com](https://www.tollcareercenter.com/), is a nationally recognized, award-winning builder of America’s finest luxury homes. The company was founded in 1967 and since then has grown and expanded to be one of the nation's leading builders in the real estate and construction industry. Operating in over 60 markets across 24 states, the company has been building luxury homes in the most sought-after markets nationwide. The company's extensive range of services under the brand includes 'Toll Brothers City Living', 'Toll Brothers Apartment Living', ‘Toll Architecture’, ‘ESE Consultants’, ‘TBI Mortgage’, ‘Toll Landscape’, ‘Toll Integrated Systems’ and ‘TBI Smart Home Solutions’. Toll Brothers prides itself on having a team of creative, talented and caring people who are among the best in the industry. The company supports the growth and development of its approximately 5200 employees, providing resources to help them rise to each challenge encountered. The company has a unique recognition program that rewards eligible employees with a company-paid trip and vacation time when they reach decade anniversaries. In addition to residential construction, Toll Brothers also engage in operations concerning land acquisition, development, and management in expanding markets. This includes designing custom landscape architecture for high-end residential communities specifically on the East Coast. Whether you're interested in contributing to their billions in annual revenues or working to secure capital from investors, Toll Brothers offers a range of opportunities to see your contributions come to life. All in all, Toll Brothers is a renowned name in the luxury home building industry, with proven records of accomplishment in real estate, architecture, and integrated living solutions.

Company Description

Toll Brothers, found on tollcareercenter.com, is a nationally recognized, award-winning builder of America’s finest luxury homes. The company was founded in 1967 and since then has grown and expanded to be one of the nation's leading builders in the real estate and construction industry.

Operating in over 60 markets across 24 states, the company has been building luxury homes in the most sought-after markets nationwide. The company's extensive range of services under the brand includes 'Toll Brothers City Living', 'Toll Brothers Apartment Living', ‘Toll Architecture’, ‘ESE Consultants’, ‘TBI Mortgage’, ‘Toll Landscape’, ‘Toll Integrated Systems’ and ‘TBI Smart Home Solutions’.

Toll Brothers prides itself on having a team of creative, talented and caring people who are among the best in the industry. The company supports the growth and development of its approximately 5200 employees, providing resources to help them rise to each challenge encountered. The company has a unique recognition program that rewards eligible employees with a company-paid trip and vacation time when they reach decade anniversaries.

In addition to residential construction, Toll Brothers also engage in operations concerning land acquisition, development, and management in expanding markets. This includes designing custom landscape architecture for high-end residential communities specifically on the East Coast.

Whether you're interested in contributing to their billions in annual revenues or working to secure capital from investors, Toll Brothers offers a range of opportunities to see your contributions come to life.

All in all, Toll Brothers is a renowned name in the luxury home building industry, with proven records of accomplishment in real estate, architecture, and integrated living solutions.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Executive Summary We aim to provide solutions to address key pain points faced by Toll Brothers in managing the acquisition, development, and management of land, collaboration and communication among employees, data management and decision making across diversified verticals, project monitoring, cost control, quality assurance, timely project delivery, and retaining and nurturing talent. ## Objectives 1. Improve efficiency of land management 2. Enhance collaboration and communication 3. Drive data-driven decision making 4. Support project management with monitoring, cost control and quality assurance 5. Retain top talent and support their professional growth ## Strategy 1. **Understanding the Customer:** Gain in-depth understanding of customer needs and challenges by engaging with different teams across Toll Brothers and gleaning insights from secondary research sources [About Toll Brothers - Toll Career Center](https://www.tollcareercenter.com/about) and [Toll Brothers | LinkedIn](https://www.linkedin.com/company/toll-brothers). 2. **Tailoring the Solution:** Present the features of our SaaS solutions that directly meet the customer's identified needs. 3. **Demonstrating Value:** Conduct a live demo of our solutions to showcase their ease of use, effectiveness, and benefits, contextualizing features to the customer's specific challenges. 4. **Building Relationships:** Establish strong, long-lasting relationships with key decision makers and influencers at Toll Brothers by showcasing our commitment to their success and aligning our solutions with their strategic objectives. ## Sales Process 1. **Research and Identification:** Based on available information, identify the right points of contacts within Toll Brothers. 2. **Outreach:** Establish initial contact with the goal of understanding their challenges and exploring how our SaaS solution fits their needs. 3. **Discovery:** Conduct detailed discovery sessions to understand the business requirements, organizational structure, and existing systems at Toll Brothers. 4. **Proposal and Demo:** Customize our SaaS solution as per the gleaned insights and demonstrate its value with emphasis on how it addresses their specific pain points. 5. **Negotiation and Closing:** After presenting the tailored solution and its benefits, negotiate the terms of the deal and proceed to contract signing. 6. **Onboarding and Support:** Ensure seamless integration, conduct training for users, and provide continued support. ## Key Performance Indicators 1. Number of qualified leads generated 2. Conversion rate 3. Average deal size 4. Sales cycle length 5. Customer engagement level post-sale ## Expected Outcomes Our Sales Plan is designed to provide a solution that satisfies the needs and fills the gap faced by Toll Brothers. We expect a positive customer response and a successful deal closing. With valuable support and customer service, we anticipate not just a single transaction, but a long-standing partnership with continued opportunities for upselling and referrals.

Executive Summary

We aim to provide solutions to address key pain points faced by Toll Brothers in managing the acquisition, development, and management of land, collaboration and communication among employees, data management and decision making across diversified verticals, project monitoring, cost control, quality assurance, timely project delivery, and retaining and nurturing talent.

Objectives

  1. Improve efficiency of land management
  2. Enhance collaboration and communication
  3. Drive data-driven decision making
  4. Support project management with monitoring, cost control and quality assurance
  5. Retain top talent and support their professional growth

Strategy

  1. Understanding the Customer: Gain in-depth understanding of customer needs and challenges by engaging with different teams across Toll Brothers and gleaning insights from secondary research sources About Toll Brothers - Toll Career Center and Toll Brothers | LinkedIn.
  2. Tailoring the Solution: Present the features of our SaaS solutions that directly meet the customer's identified needs.
  3. Demonstrating Value: Conduct a live demo of our solutions to showcase their ease of use, effectiveness, and benefits, contextualizing features to the customer's specific challenges.
  4. Building Relationships: Establish strong, long-lasting relationships with key decision makers and influencers at Toll Brothers by showcasing our commitment to their success and aligning our solutions with their strategic objectives.

Sales Process

  1. Research and Identification: Based on available information, identify the right points of contacts within Toll Brothers.
  2. Outreach: Establish initial contact with the goal of understanding their challenges and exploring how our SaaS solution fits their needs.
  3. Discovery: Conduct detailed discovery sessions to understand the business requirements, organizational structure, and existing systems at Toll Brothers.
  4. Proposal and Demo: Customize our SaaS solution as per the gleaned insights and demonstrate its value with emphasis on how it addresses their specific pain points.
  5. Negotiation and Closing: After presenting the tailored solution and its benefits, negotiate the terms of the deal and proceed to contract signing.
  6. Onboarding and Support: Ensure seamless integration, conduct training for users, and provide continued support.

Key Performance Indicators

  1. Number of qualified leads generated
  2. Conversion rate
  3. Average deal size
  4. Sales cycle length
  5. Customer engagement level post-sale

Expected Outcomes

Our Sales Plan is designed to provide a solution that satisfies the needs and fills the gap faced by Toll Brothers. We expect a positive customer response and a successful deal closing. With valuable support and customer service, we anticipate not just a single transaction, but a long-standing partnership with continued opportunities for upselling and referrals.