Turnitin is a major player in the information technology and services sphere. With a team of approximately 900 professionals, this company utilizes the power of technology to elevate educational experiences across multiple disciplines.
The company's mission is to empower students to produce their best, original work. Turnitin's innovative solutions streamline the grading and feedback process, enabling educators to provide more efficient and effective instruction.
One of their key service offerings is plagiarism prevention. Their proprietary software system cross-references a student's submission against an impressive database of Internet documents and data, previously submitted papers, and a subscription repository of periodicals, journals, and publications. Turnitin exemplifies its commitment to academic integrity by deploying this robust verification tool that flags plagiarism and helps to enhance the standard of submitted works.
Whether students upload their work directly to the Turnitin platform or through their school's virtual classroom environment, such as Canvas, the system is designed to be hassle-free. Work submitted is automatically sent through Turnitin's repository, generating a similarity report that identifies possible plagiarism instances.
Turnitin actively seeks and responds to various technological challenges that could interfere with delivering their promise of academic integrity. Their commitment to continuous improvement is evident. For example, the company is actively seeking solutions to tackle more sophisticated forms of plagiarism, like article spinning, to ensure they provide a comprehensive plagiarism prevention solution.
Apart from its pivotal role in plagiarism prevention, Turnitin also assists in grading and provides valuable insight to educators via automatically generated reports. By analyzing student performance, instructors can provide tailored feedback and target areas for instruction more effectively.
Turnitin's software suite serves a variety of educational fields. Apart from aiding in writing assignments, the system also has capabilities to support automated assessment and scoring in the STEM (Science, Technology, Engineering, and Math) education space.
In summary, Turnitin combines innovative technology, robust data repositories, and a dedication to educational integrity to provide ground-breaking solutions in improved grading, instruction, and academic honesty.
This sales plan is intended for business to business (B2B) software as a service (SaaS) company aiming to sell its product to Turnitin. Turnitin currently has challenges in regards to identifying article spinning, detecting content from recently released or subscription-only resources, handling false positives, and its compatibility with third-party platforms. This presents an opportunity for our company to provide a more comprehensive and efficient software solution for Turnitin.
Turnitin promotes academic integrity by preventing plagiarism and improving student outcomes. Recent internet research data from Turnitin suggests that the company is trying to address challenges relating to detecting article spinning. However, there still exists considerable limitations, such as not effectively identifying content plagiarized from new or exclusive sources, the high instances of false positives in similarity reports, the lack of user-friendly integration, and limited ability to detect translated plagiarism.
The primary goal is to provide a sophisticated software solution that enhances Turnitin’s plagiarism detection capabilities as well as optimizes user interface and experience.
The main target would be the decision-making team at Turnitin. This would comprise of the IT department heads, strategic management team, and potentially other stakeholders involved in the decision-making process.
Offer a product demonstration highlighting our software’s capabilities in addressing Turnitin's challenges. Advocate for the advanced features of our software that can resolve the specific pain points of Turnitin.
The sales budget will include funds for product demonstrations, meeting expenses, software development, and any supportive materials necessary for sales presentations.
We would require a comprehensive CRM system for lead tracking and sales management, and a state-of-the-art presentation setup for product demonstrations, showcasing the capabilities of our software.
Sales performance would be tracked and evaluated regularly using key metrics such as the number of demonstrations scheduled, software trials initiated, contracts signed, as well as the reception and feedback from the target audience.
