Company Description

TelevisaUnivision, also known as Univision, is the world's leading Spanish-language media and content company. The company boasts the largest library of owned content and has industry-leading production capabilities. Univision provides a comprehensive offering of original Spanish-language content that caters to a broad spectrum of media consumption preferences. The content includes dramas, comedies, docuseries, game shows, reality shows, variety programs, movies, musical and cultural events, children’s and educational programs, and sports and special events. Along with its entertainment offerings, Univision is also a reliable source of news programming.

The Univision network, part of the TelevisaUnivision, Inc., unfolds its history back to the times of its founders - Jerrold Perenchio, Emilio Azcárraga Milmo, Ricardo, and Gustavo Cisneros. They invested in the company in the late 1980s. Univision's operations extend across various media platforms including television, cable, radio, and digital services which are utilised for its content delivery.

Univision's media engagement is not just limited to the commercial domain. The organization has also showcased a strong social commitment and has conducted comprehensive education campaigns to inform viewers about every decennial Census in the United States since the 1980 U.S. Census, when the designation “Hispanic” first appeared.

With an estimated number of employees around 5600, the company offers opportunities across numerous domains including entertainment, broadcast, content production, digital and marketing services, and research. The firm takes pride in its internship programs where interns receive exposure to the entertainment industry and contribute to the business development process.

Univision has turned into a global company that not only produces and delivers premium content for its own platforms but also serves other media and content platforms. It provides innovative solutions for advertisers and distributors on a global scale, cementing its position as a key player in the media production and entertainment industries.

Univision’s multi-platform services and wide content spectrum set the company apart in the media production industry, with a particular emphasis on serving the Spanish-speaking population.

Overview

This sales plan targets Univision, a Spanish-language media and content company, with a staff estimated at around 5600 employees. They specialize in a variety of sectors including radio broadcasting, digital marketing services, research, news, and entertainment. The company recently merged with Televisa, becoming one of the largest media companies globally. Our mission is to address their potential pain points through our SaaS offering, allowing them to enhance viewer engagement, efficiently manage content, adapt effectively to advertising trends, and streamline post-merger operations.

Target Customer

Company Name: Univision

Size: ~5600 Employees

Industry: Media Production, Entertainment

Operating Units: Spanish Language Media Company, News, Entertainment, Broadcasting, Digital, Market Research, Radio

Pain Points

1. Enhancing and maintaining viewer engagement across various content offerings.
2. Managing, organizing, and effectively distributing their extensive content library.
3. Keeping up with the constantly changing advertising landscape and delivering innovative advertising solutions.
4. Operational integration and management complexity following their recent merger with Televisa.
5. Hiring, managing, and retaining top talent across different locations and operating units.

Goals

1. Provide SaaS solutions to enhance viewer engagement through innovative content strategies and analytics understanding viewer behavior.
2. Offer reliable and efficient content management solutions to organize and distribute Univision's vast content library across various platforms.
3. Help Univision adapt to advertising trends through advanced targeting capabilities, performance analytics, and strategies to capitalize on emerging ad trends.
4. Assist in post-merger integration, providing solutions for seamless operational transitions, change management, and operational efficiency.
5. Provide tools for effective talent acquisition and retention, facilitating efficient collaboration across distributed teams.

Strategy

1. Demonstrate how our product/service can enhance viewer engagement by providing data-driven insights into viewer preferences and behavior.
2. Illustrate how our product/service can support effective content management and distribution using automation and AI-driven tools.
3. Showcase our product's potential to revolutionize Univision's advertising strategies through advanced targeting capabilities and real-time performance data.
4. Propose tailored solutions to assist in post-merger integration, emphasizing seamless process integration and improved operational efficiency.
5. Highlight the benefits of our product/service in talent management, underlining features that support talent retention, recruitment, and effective collaboration within distributed teams.

Action Steps

1. Start by reaching out to decision-makers within Univision, such as individuals in the content management or operations departments.
2. Schedule product demo presentations showing the function and benefits of our SaaS solution.
3. Provide case studies and testimonials showcasing the successful implementation and result of our product.
4. Offer custom solutions based on the intricacies and potential areas of improvement within Univision.
5. Follow-up regularly to address questions and concerns, working closely with Univision personnel to ensure our product fulfills their requirements.

Key Performance Indicators

1. Number of successful discussions and product demos with key decision-makers.
2. Positive feedback or interests received based on our product demo or presentations.
3. Conversion of prospective clients to contractual agreements.
4. Delivering a custom SaaS solution meeting all of Univision's requirements.
5. Positive changes in Univision's operation efficiencies, viewer engagement, content management, and talent retention post-implementation.
6. Continued business relationships and growth opportunities within Univision through contract renewals, upgrades, or additional services.

Closing the Deal

Engage the decision-makers throughout the process. Once interest is ascertained, suggest a trial period for Univision to understand better how our product caters to their needs. Provide quotations including all costs and terms of usage. Upon agreement, finalize the contractual details, commence implementation, and offer continuous support to ensure outstanding customer experience.

References

1. Home - TelevisaUnivision
2. TelevisaUnivision - Wikipedia
3. Our Company - TelevisaUnivision
4. TelevisaUnivision | LinkedIn
5. Univision and Televisa Complete Transaction to Create …