Company Description

UScellular™ is a leading telecommunications company and a premier wireless service provider that operates across the United States. Striving for a better wireless experience, the company offers mobile phones, plans, and accessories alongside the highest network service of any national service carrier. UScellular's services are not only limited to B2C, but they also provide business to business (b2b) solutions in telecommunication.

Besides wireless, the company is a player in multiple industries including consumer electronics, information technology and services, and extends its services to include Internet of Things (IoT) features. They’re a significant internet service provider committed to innovations and advancement in engineering and information services.

The company places high emphasis on customer service and retail sales, making the process of purchasing mobile phone accessories and tools for their consumers easy and more efficient. Using their online platform (uscellular.com), customers can manage their accounts, access service details, and various shopping features.

UScellular™ also values its employees, a workforce of around 7500, as demonstrated in their operations and work ethics. They are united by a single purpose: to build something special, a place where individuals can reach higher, dream bigger, and feel more confident and capable. The company continually works towards the creation of an inclusive work environment, with their Inclusion Summit standing as a testament to their commitment.

Sales Plan:

1. Sales Goal

Our primary sales goal is to empower UScellular to overcome its potential challenges through our comprehensive SaaS solution, enhancing their 5G coverage, streamlining their diversity efforts, optimizing customer service, accelerating technology adaptation, and enhancing IoT capabilities.

2. Customer Analysis

UScellular is a key player in telecommunications, consumer electronics, and information technology services. They focus intensely on customer experience, diversity & inclusivity, and technology advancements such as IoT. These areas can be leveraged to drive customer-centric solution marketing.

3. Prospecting Strategy

• Develop a deep understanding of UScellular's potential pain points.
• Leverage LinkedIn, Facebook, and official websites for prospect research about key decision-makers and influencers.
• Use a personalized approach to reach out, focusing on the benefits our solution can bring for their specific challenges.

4. Relationship Strategy

Develop a long-term relationship by demonstrating our dedication to assist UScellular in overcoming their challenges and meeting their goals. Promise continuous support and deliver on the promises made.

5. Sales Strategy

• Show UScellular how our SaaS solution can help them improve their 5G coverage, enhance customer experience, optimize their account management system, and keep up with the current tech trends.
• Demonstrate the capabilities of our product through a personalized demo or a free trial, focusing on the problem-solving aspects for their challenges.

6. Objection Handling

Prepare for potential objections by developing a strong value proposition, compelling case studies, and in-depth product knowledge.

7. Closing Strategy

Highlight the ROI and comprehensive benefits of our product in the long term. Provide adaptable pricing strategies or packages tailored to UScellular's needs.

8. Post-Sale Relationship

Offer excellent customer support and ongoing assistance to ensure UScellular fully leverages our solution. Regularly check in and solicit feedback for improvements. Provide additional resources and education as needed.

Success Metrics

Measure success based on conversion of prospect to client, retention rates, customer satisfaction scores, and ROI provided to UScellular.

Execution Plan:

1. Research: Thoroughly research about UScellular, their current strategies, potential challenges, and key decision-makers.
2. Initial Contact: Reach out to key decision-makers and influencers through personalized messaging, addressing their potential challenges and how our solution can help.
3. Follow-up: Timely follow-ups to demonstrate our interest and commitment.
4. Presentation/Demo: Deliver a strong presentation or demo of our SaaS solution, showcasing its problem-solving capabilities for their specific challenges.
5. Proposal: Submit a proposal highlighting the benefits of our solution specifically tailored for UScellular.
6. Handle objections: Tactfully handle any objections that may arise by emphasizing on ROI and long term benefits.
7. Close: Encourage the decision in our favor by showing clear long-term gains for UScellular.
8. Post-Sale: Provide continuous customer support, assisting UScellular in fully leveraging our solution for optimal benefits.