All Companies
/
Vericast

Vericast

Insights, Personas, and Sales Plan

Vericast

"Vericast is a unified marketing and advertising powerhouse, committed to delivering impactful solutions by harnessing the combined value of data intelligence, media, technology and transaction solutions, ultimately reimagining business-to-human connections for over 130 million households."
Est. Employees:
5100
Industry:
marketing & advertising
Revenue:
$2.1B
Website URL IconLinkedin URL Iconfacebook url icon

Insights on

Vericast

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Vericast is a trailblazer in the marketing and advertising industry, redefining how they design marketing solutions. The company places a strong emphasis on individual connections, aiming to revolutionize business-to-human interfaces. The scale of their influence is considerable, affecting the behaviors of over 130 million households and shaping how they eat, shop, buy, save and borrow. Estimated to employ around 5100 individuals, Vericast has built a team of innovative thinkers, passionate about creating strategies that yield returns on intelligence. They bank on their expertise in data intelligence, media delivery, campaign management, marketing services, and transaction solutions to deliver outcome-oriented results for their clients. Vericast represents a powerful amalgamation of multiple companies under one unified brand. In 2020, prominent marketing solutions providers - Harland Clarke, NCH, QuickPivot, and Valassis, were fused under the Vericast brand. This unification allowed the company to harness the collective value of individual lines of business, ultimately delivering service to clients that's backed by a robust combination of intelligence, data, and technological capabilities. ## Business Services Vericast primarily operates as a marketing amplification partner. They possess an impressive repertoire of data, media, technology, and talent, which they utilize to guarantee an exceptional return on marketing intelligence. They have dedicated themselves to clients’ performance, guided by their commitment to purpose, process, and reliable service. As a unified organization, Vericast concentrates on delivering impactful solutions. Their solutions capitalize on the synergy between strategically deployed intelligence, data enrichment, and technology application. The integration of comprehensive intelligence and data-driven methodologies underscores their value proposition, enabling them to provide state-of-the-art marketing services and transaction solutions for their clients. ## Contact Information For general sales inquiries, you can reach Vericast at 866-576-0523. For sales information about financial solutions, the contact number is 800-351-3843. Their right to innovation and relentless pursuit for unparalleled service ensures they remain a leading figure in the marketing and advertising industry.

Company Description

Vericast is a trailblazer in the marketing and advertising industry, redefining how they design marketing solutions. The company places a strong emphasis on individual connections, aiming to revolutionize business-to-human interfaces. The scale of their influence is considerable, affecting the behaviors of over 130 million households and shaping how they eat, shop, buy, save and borrow.

Estimated to employ around 5100 individuals, Vericast has built a team of innovative thinkers, passionate about creating strategies that yield returns on intelligence. They bank on their expertise in data intelligence, media delivery, campaign management, marketing services, and transaction solutions to deliver outcome-oriented results for their clients.

Vericast represents a powerful amalgamation of multiple companies under one unified brand. In 2020, prominent marketing solutions providers - Harland Clarke, NCH, QuickPivot, and Valassis, were fused under the Vericast brand. This unification allowed the company to harness the collective value of individual lines of business, ultimately delivering service to clients that's backed by a robust combination of intelligence, data, and technological capabilities.

Business Services

Vericast primarily operates as a marketing amplification partner. They possess an impressive repertoire of data, media, technology, and talent, which they utilize to guarantee an exceptional return on marketing intelligence. They have dedicated themselves to clients’ performance, guided by their commitment to purpose, process, and reliable service.

As a unified organization, Vericast concentrates on delivering impactful solutions. Their solutions capitalize on the synergy between strategically deployed intelligence, data enrichment, and technology application. The integration of comprehensive intelligence and data-driven methodologies underscores their value proposition, enabling them to provide state-of-the-art marketing services and transaction solutions for their clients.

Contact Information

For general sales inquiries, you can reach Vericast at 866-576-0523. For sales information about financial solutions, the contact number is 800-351-3843. Their right to innovation and relentless pursuit for unparalleled service ensures they remain a leading figure in the marketing and advertising industry.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
# Sales Plan for Prospecting Vericast ## Step 1: Prospecting ### Identification * Prospect: [Vericast](https://www.vericast.com/) * Industry: Marketing, Advertising and Data Intelligence ### Characteristics * Vericast is a unified marketing and advertising solution provider, having united several distinct entities under one brand. The company specializes in data intelligence, media delivery, campaign management, marketing services and transaction solutions. * Estimated number of employees: 5,100 ## Step 2: Research and Understanding Pain Points ### Pain Points 1. **Integration of Multiple Business Lines:** Vericast has unified various distinct entities under one brand, potentially causing difficulties in successfully managing these lines of business and delivering value to their clients. A product or service that enhances data intelligence capabilities, streamlines operations, or improves customer value delivery could be beneficial. 2. **Wide Audience Engagement:** Vericast's marketing strategy is large-scale yet aims to maintain personalized, human-centric customer engagement. Marketing products or services that enhance the precision and effectiveness of their marketing activities may prove useful. 3. **Social Media Strategy and Online Presence:** The company might need help in managing and optimizing their social media campaigns, further developing their online customer engagement and deriving actionable insights from social media analytics. 4. **Employee Growth and Talent Acquisition:** As the company grows and combines multiple businesses, it may face challenges in attracting and retaining talent that aligns with their goals and values. A product or service that facilitates and enhances their HR processes might be helpful. 5. **Understanding Competitive Landscape and Industry Dynamics:** In a rapidly evolving marketing and advertising industry, keeping ahead of the curve and providing cutting-edge solutions to clients could be challenging for Vericast. A product or service that provides competitive intelligence or assists in strategic decision making may prove useful. ## Step 3: Making Contact Begin outreach by getting in touch through the General Sales Information number provided on their [contact page](https://www.vericast.com/about-us/contact-us/). Alternatively, connect with them through their social media accounts or professional networking platforms like LinkedIn. ## Step 4: Preliminary Pitch Given the identified pain points, the preliminary pitch would focus on emphasizing how our B2B SaaS solutions could alleviate these challenges. The primary focus would be on enhancing data intelligence, streamlining operations and workflow, improving talent acquisition and retention, enhancing social media strategies, and providing industry insights to stay competitive. ## Step 5: Meeting and Product Demo Plan for a virtual or in-person meeting with the key decision-makers. The main focus of this meeting will be to demonstrate how our SaaS product aligns with Vericast's pain points and how it could facilitate their operations, marketing strategy, talent acquisition, and customer engagement. ## Step 6: Proposal and Close After demonstrating how our product can add value to Vericast, we would provide a formal proposal outlining the cost, implementation timeline, and expected business outcomes. After addressing any further questions or concerns, we would then move to close the deal. ## Step 7: Follow-Up and Relationship Building Post-sale, it is crucial to continuously engage with Vericast through scheduled follow-ups to ensure that they are successfully utilizing our product. Regular check-ins would provide opportunities to address any concerns, receive feedback, and foster a strong business-client relationship. ## Step 8: Referrals and Expansion Once Vericast is happy with the outcomes of using our solution, we could request referrals. Furthermore, we would also explore further needs that Vericast might have and focus on potential product expansion within the company.

Sales Plan for Prospecting Vericast

Step 1: Prospecting

Identification

  • Prospect: Vericast
  • Industry: Marketing, Advertising and Data Intelligence

Characteristics

  • Vericast is a unified marketing and advertising solution provider, having united several distinct entities under one brand. The company specializes in data intelligence, media delivery, campaign management, marketing services and transaction solutions.
  • Estimated number of employees: 5,100

Step 2: Research and Understanding Pain Points

Pain Points

  1. Integration of Multiple Business Lines: Vericast has unified various distinct entities under one brand, potentially causing difficulties in successfully managing these lines of business and delivering value to their clients. A product or service that enhances data intelligence capabilities, streamlines operations, or improves customer value delivery could be beneficial.
  2. Wide Audience Engagement: Vericast's marketing strategy is large-scale yet aims to maintain personalized, human-centric customer engagement. Marketing products or services that enhance the precision and effectiveness of their marketing activities may prove useful.
  3. Social Media Strategy and Online Presence: The company might need help in managing and optimizing their social media campaigns, further developing their online customer engagement and deriving actionable insights from social media analytics.
  4. Employee Growth and Talent Acquisition: As the company grows and combines multiple businesses, it may face challenges in attracting and retaining talent that aligns with their goals and values. A product or service that facilitates and enhances their HR processes might be helpful.
  5. Understanding Competitive Landscape and Industry Dynamics: In a rapidly evolving marketing and advertising industry, keeping ahead of the curve and providing cutting-edge solutions to clients could be challenging for Vericast. A product or service that provides competitive intelligence or assists in strategic decision making may prove useful.

Step 3: Making Contact

Begin outreach by getting in touch through the General Sales Information number provided on their contact page. Alternatively, connect with them through their social media accounts or professional networking platforms like LinkedIn.

Step 4: Preliminary Pitch

Given the identified pain points, the preliminary pitch would focus on emphasizing how our B2B SaaS solutions could alleviate these challenges. The primary focus would be on enhancing data intelligence, streamlining operations and workflow, improving talent acquisition and retention, enhancing social media strategies, and providing industry insights to stay competitive.

Step 5: Meeting and Product Demo

Plan for a virtual or in-person meeting with the key decision-makers. The main focus of this meeting will be to demonstrate how our SaaS product aligns with Vericast's pain points and how it could facilitate their operations, marketing strategy, talent acquisition, and customer engagement.

Step 6: Proposal and Close

After demonstrating how our product can add value to Vericast, we would provide a formal proposal outlining the cost, implementation timeline, and expected business outcomes. After addressing any further questions or concerns, we would then move to close the deal.

Step 7: Follow-Up and Relationship Building

Post-sale, it is crucial to continuously engage with Vericast through scheduled follow-ups to ensure that they are successfully utilizing our product. Regular check-ins would provide opportunities to address any concerns, receive feedback, and foster a strong business-client relationship.

Step 8: Referrals and Expansion

Once Vericast is happy with the outcomes of using our solution, we could request referrals. Furthermore, we would also explore further needs that Vericast might have and focus on potential product expansion within the company.