Company Description

Verifone is a global leader in electronic payment solutions, operating in the financial services industry. The company is dedicated to simplifying the complex elements of commerce and providing merchants with a customer-centric journey that is sustainable for the future. They base their operations on a global vision and aim to serve the needs of customers efficiently and accurately (source: https://www.verifone.com/en/us/about-us).

The company is in the business of building reliable payment ecosystems for a continuously evolving world of commerce, aiming to create lasting relationships across commerce platforms (source: https://www.verifone.com/en/global). As a digital platform, Verifone ensures a consistent brand experience for all users involved.

Verifone offers a comprehensive suite of mobile payment devices that are designed to enable merchants of all sizes and industries to transform their customer engagement strategies. Their devices are equipped with the latest security measures and technology, while also being compatible with multiple operating systems for comprehensive investment protection (source: https://www.verifone.com/en/us/devices).

Verifone stands out with its global unified omnichannel platform, which grants customers a seamless payment experience, regardless of the payment method used — in-store, online, or in-app (source: https://www.verifone.com/en/au). They employ an expertise that constantly seeks to improve the way commerce happens, which adds to their appeal and overall consumer satisfaction.

With an estimated number of 5200 employees, their operations spread across several sectors such as mobile, social media platforms, and information technology. The company also prides itself on being an active part of the consumer internet and internet spheres, emphasizing its role as a global electronic payment solutions leader. Emphasis on payment security, mobile payments, and digital media are central to their business operations and services.

Customer Profile

Company name: Verifone

Industry: Financial Services

Company URL: verifone.com

Number of employees: 5200

Keywords: Mobile, social media platforms, android, photo sharing, information technology, social media, consumer internet, internet, a global electronic payment solutions leader, payment security, mobile payments, digital commerce.

Pain Points

1. Maintaining and improving seamless, omnichannel customer interactions and transaction experiences.
2. Maintaining a robust suite of secure mobile payment solutions that can accommodate merchants of all sizes, industries, and operating systems.
3. Balancing constant innovation and improvement with maintaining system stability and reliability.
4. Keeping teams motivated and productive in an industry that demands constant innovation and progress.
5. Keeping up with the latest technology trends and consumer preferences in the digital commerce landscape.

Sales Plan

1. Identify the decision-makers: Target the decision-makers who will have the authority to purchase or influence the purchase of your SaaS product. These could be CTOs, IT managers, security managers, and other technical decision-makers within Verifone.
2. Direct approach: Reach out directly to the decision-makers via professional networking platforms such as LinkedIn, or via email. Highlight how your solution can alleviate the pain points they are experiencing.
3. Leverage your unique selling points: Clearly articulate how your SaaS product can provide solutions to their pain points. For example, if your product can help in improving omnichannel interactions, explain these features and benefits in detail.
4. Proof of Performance: Show them proof of your past successes with similar companies, reassure them about the stability and reliability of your product, its scalability and compatibility with different systems.
5. Offer demo or free trial: Give them an opportunity to experience first-hand how your product works. This will help them understand your product’s features better.
6. Customize to their needs: Understand their specific needs and customize your presentation accordingly. For example, if they are struggling with system stability issues, focus your presentation on how your product can address this.
7. Keep track of engagement: Closely monitor their engagement with your product during the trial period and proactively address any concerns or questions they might have.
8. Show customer success stories: If you have any case studies showcasing how you've helped companies overcome similar challenges, be sure to share them.
9. Pricing Strategy: Offer pricing packages that provide the best value. Highlight the return on investment they can expect from using your product.
10. Focus on long-term partnership: Build a lasting relationship with the potential client by offering excellent pre and post-sales service, timely responses, and regular updates.