Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
Vimeo is an all-in-one interactive video experience platform with a dominant presence in the information technology and services industry. They boast strategic positioning as an effective tool for businesses, allowing them to host, create, market, and communicate through videos.
## Key Features, Products, and Services
The company offers a powerful ensemble of video capabilities that have been designed to enhance the efficiency of operations and the overall productivity in businesses. These include robust video communications from leadership, asynchronous collaboration capabilities, interactive training, and onboarding tools. All these enable businesses to not only improve their internal processes but also to interact dynamically with their clients.
In addition, Vimeo advances a paid subscription model for the most active members who crave more features. Creativity and content creation is highly appreciated and esteemed by Vimeo's community. This not only proves their seriousness about art and content creation, but also contributes to molding a supportive and friendly environment.
## Engagement with Video Content
Vimeo has, over the years, created a unique way of engaging its community through videos. One of the striking initiatives is the Staff Picks channel, launched in 2008. This feature underscores videos considered as the finest work by its users— handpicked by the company's employees. This recognition was broadened in 2016 to award outstanding videos each month and year. Additionally, a Staff Pick Premiere feature was introduced for newly added videos to the Staffs Picks channel.
Under this banner, the company invited previous Staff Picks recipients in 2020 to create videos about their triumph stories: the favorite small business owners and the influence of the COVID-19 pandemic. This formed part of its Stories in Place program.
## Company Size
Vimeo has an estimate of 1400 employees dedicated to ensuring subscribers have everything they need to create, manage, and share brilliant videos.
## Personal Summary
Vimeo, showcasing its commitment to video quality, innovative creation, and supportive community, proves itself to be not only a pioneering video hosting site but also a competent business tool. Whether businesses desire to host, stream, market, or communicate through videos, Vimeo provides a comprehensive platform to meet these needs.