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Insights, Personas, and Sales Plan


"Vimeo is a powerful all-in-one video platform for business, offering video hosting, livestreaming, and Over-The-Top technology, as well as a subscription model for content creators who are serious about art and content creation."
Est. Employees:
information technology & services
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Insights on


Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Overview Vimeo is an all-in-one interactive video experience platform with a dominant presence in the information technology and services industry. They boast strategic positioning as an effective tool for businesses, allowing them to host, create, market, and communicate through videos. ## Key Features, Products, and Services The company offers a powerful ensemble of video capabilities that have been designed to enhance the efficiency of operations and the overall productivity in businesses. These include robust video communications from leadership, asynchronous collaboration capabilities, interactive training, and onboarding tools. All these enable businesses to not only improve their internal processes but also to interact dynamically with their clients. In addition, Vimeo advances a paid subscription model for the most active members who crave more features. Creativity and content creation is highly appreciated and esteemed by Vimeo's community. This not only proves their seriousness about art and content creation, but also contributes to molding a supportive and friendly environment. ## Engagement with Video Content Vimeo has, over the years, created a unique way of engaging its community through videos. One of the striking initiatives is the Staff Picks channel, launched in 2008. This feature underscores videos considered as the finest work by its users— handpicked by the company's employees. This recognition was broadened in 2016 to award outstanding videos each month and year. Additionally, a Staff Pick Premiere feature was introduced for newly added videos to the Staffs Picks channel. Under this banner, the company invited previous Staff Picks recipients in 2020 to create videos about their triumph stories: the favorite small business owners and the influence of the COVID-19 pandemic. This formed part of its Stories in Place program. ## Company Size Vimeo has an estimate of 1400 employees dedicated to ensuring subscribers have everything they need to create, manage, and share brilliant videos. ## Personal Summary Vimeo, showcasing its commitment to video quality, innovative creation, and supportive community, proves itself to be not only a pioneering video hosting site but also a competent business tool. Whether businesses desire to host, stream, market, or communicate through videos, Vimeo provides a comprehensive platform to meet these needs.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## Sales Plan Template ### Understanding the Prospect **Organization:** Vimeo, an all-in-one video hosting, creating, live streaming, marketing, and communication platform. **Website:** []( **Estimated Number of Employees:** 1400 **Industry:** Information Technology & Services **Key Operations:** Video hosting, livestreaming, over the top (OTT) services. ### Major Pain Points 1. **Internal Business Communication and Training:** Vimeo may struggle to use their user-oriented model for internal business communication and delivering interactive training and onboarding, implying a need for a more robust and versatile solution. 2. **Revenue Model and Member Retention:** Vimeo’s revenue predominantly depends on paid subscriptions from active members. Competition from free video hosting platforms could threaten member retention impacting Vimeo's revenue and sustainability. 3. **Content Discoverability:** Despite strong support for high-quality video hosting and live-streaming, Vimeo faces challenges in ensuring effective content discoverability. This may potentially affect the platform's ability to attract and retain high quality content creators. 4. **Constant Innovation and Cost-efficiency:** In the rapidly evolving video-sharing landscape, Vimeo is under continuous pressure to innovate and enhance features without significantly inflating costs or compromising service quality. 5. **Limited Monetization Opportunities:** Vimeo's commitment to being an ad-free platform might limit its opportunities for additional revenue through advertising, potentially constraining growth and sustainability. ### Value Proposition Our solution can equip Vimeo with agile and scalable solutions, enabling them to overcame these challenges. Here's how: 1. **Internal Business Communication and Training:** Offer customizable and interactive platforms for seamless communication and tailored training. 2. **Membership and Revenue Stability:** Provide tools and strategies to sustain and grow their paid membership base, leading to increased revenue. 3. **Content Discoverability:** Enhance the content-discoverability on their platform leveraging AI and machine learning, thus improving visibility and user-engagement rates. 4. **Cost-effective Innovation:** Deliver cost-effective, cutting-edge technology and data-driven insights enabling Vimeo to constantly innovate and expand their offerings. 5. **Additional Revenue Streams:** Explore alternative solutions to generate revenue outside of traditional advertising channels without disrupting Vimeo's ad-free commitment. ### Action Plan 1. **Prospection:** Research Vimeo's platform and its most recent strategies and initiatives. 2. **Initial Outreach:** Send a personalized email highlighting Vimeo's challenges and how our solutions can resolve them. 3. **Follow-Up:** Set up a call or meeting via email to further discuss their needs, our solutions and possible collaboration. 4. **Customization:** Offer personalized solutions based on their specific needs discussed during the conversation. 5. **Proposal:** Present a detailed proposal including specific tools, strategies, and predicted outcomes. 6. **Dealing Objections:** Address any concerns or objections by showcasing success stories, reviews, and comprehensive information about our offerings. 7. **Closure:** Finalize the terms of agreement, ensuring all legal and operational details are in order. 8. **Implementation:** Upon agreement, begin the operational plan for implementing the proposed solutions. 9. **Follow-Up:** Regularly review progress and outcomes, adjusting strategy as needed. ### Risk Management 1. **Expectation Management:** Clearly articulate what our solutions can achieve and ensure they are in alignment with Vimeo's objectives and expectations. 2. **Competition Monitoring:** Continually monitor the market and adjust our offering to maintain a competitive edge. 3. **Customer Success Management:** Assign a dedicated customer-success manager to Vimeo for addressing any concerns or queries and gather feedback for potential improvements. ### Projected Outcomes Through utilization of our services, Vimeo can expect to see improvements in member retention, content discoverability, increase in revenue, reduction in operational costs through effective solutions, and opening of additional revenue streams.