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Yelp

Yelp

Insights, Personas, and Sales Plan

Yelp

"Yelp is a leading information technology and services company, connecting people with great local businesses through a one-stop local platform, dedicated to maintaining a trusted space for consumers to discover, connect, and transact with businesses of all sizes."
Est. Employees:
6600
Industry:
information technology & services
Revenue:
$1.2B
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Insights on

Yelp

Knowing about the company you want to prospect into is important. Here's some information about the company, written by a sales analyst.
## Company Description Yelp is an established company in the Information Technology & Services sector specializing in connection users with local businesses. Known for being a one-stop local platform, Yelp provides trusted information, photos, and review content, enabling users to discover, connect and transact with businesses of varying sizes. They have made it incredibly easy for users to request a quote or join waitlists of the services they need. Their website, Yelp.com, is more than just a business directory — it is a community where people uncover and share reviews and recommendations of best restaurants, shopping spots, nightlife, food, entertainment, and services in their neighborhood. People use Yelp to search for everything, from the city's tastiest burger to the most renowned cardiologist. Yelp currently employs approximately 6600 people and has leveraged technology to transition from an in-office culture to a fully remote work model. Despite this, the company has remained staunchly dedicated to the well-being and the career growth of their employees, fostering a work environment supportive of their needs. The company doesn't just cater solely to consumers, it also offers services for businesses. Yelp aids businesses in finding new customers and growing their presence. A robust presence on Yelp can help businesses establish trust with potential customers. They offer businesses the opportunity to manage their page for free or upgrade their listing to stand out from the competition. In sum, Yelp is much more than an online directory — it's a tool that both customers and businesses can leverage for discovery and growth.

Company Description

Yelp is an established company in the Information Technology & Services sector specializing in connection users with local businesses. Known for being a one-stop local platform, Yelp provides trusted information, photos, and review content, enabling users to discover, connect and transact with businesses of varying sizes. They have made it incredibly easy for users to request a quote or join waitlists of the services they need.

Their website, Yelp.com, is more than just a business directory — it is a community where people uncover and share reviews and recommendations of best restaurants, shopping spots, nightlife, food, entertainment, and services in their neighborhood. People use Yelp to search for everything, from the city's tastiest burger to the most renowned cardiologist.

Yelp currently employs approximately 6600 people and has leveraged technology to transition from an in-office culture to a fully remote work model. Despite this, the company has remained staunchly dedicated to the well-being and the career growth of their employees, fostering a work environment supportive of their needs.

The company doesn't just cater solely to consumers, it also offers services for businesses. Yelp aids businesses in finding new customers and growing their presence. A robust presence on Yelp can help businesses establish trust with potential customers. They offer businesses the opportunity to manage their page for free or upgrade their listing to stand out from the competition.

In sum, Yelp is much more than an online directory — it's a tool that both customers and businesses can leverage for discovery and growth.

Team Personas

Broken down by department, these sales insights include head counts, potential pain points, email templates, and a "how to win" plan for selling to this department.

Sales plan

Want to know more about how to sell into this company? Well, we've got you covered with a basic sales plan that gives you all that you need to know to get started selling to this organization.
## B2B SAAS SALES PLAN FOR YELP ### 1. EXECUTIVE SUMMARY Our objective is to offer Yelp, a company connecting people with local businesses, a broad array of software solutions that address their current challenges such as the need for advanced collaboration tools, effective content moderation systems, sophisticated categorization tools, robust security measures, and scalable data management systems. ### 2. CUSTOMER ANALYSIS **Company Details** - Company Name: Yelp - Company Size: ~6600 employees - Industry: Information Technology & Services - URL: [yelp.com](https://www.yelp.com/) **Pain Points** - Transition to a remote work environment may disrupt communication and collaboration. - Struggles in ensuring the quality of user-generated reviews. - Difficulty in categorizing and managing a diverse range of business offerings. - The threat of false or misleading reviews eroding user trust. - Increased need for secure and scalable data management systems as data volumes grow. ### 3. MARKET STRATEGY Our market strategy focuses on offering tailored SaaS solutions to address Yelp's unique pain points. We aim to position ourselves as a strategic business partner rather than a simple software provider, helping Yelp enhance their operations, security, and user experience. ### 4. SOLUTIONS & BENEFITS - **Collaboration Tools**: To support Yelp's transition to remote work, we propose cloud-based collaboration software that enhances team interaction, communication, and project management. - **Content Moderation**: We offer AI-powered moderation tools that can monitor and manage Yelp's user-generated content, safeguarding the authenticity and reliability of reviews. - **Sophisticated Categorization Tools**: Our software can facilitate efficient sorting and categorization of a broad spectrum of businesses and services, enhancing user experience. - **Robust Security Mechanisms**: Our solutions include advanced fraud detection and security measures to minimize potential exploits in the platform, maintaining user trust and platform's integrity. - **Scalable Data Management Systems**: To handle growing data volumes, we propose robust, scalable data management systems that offer optimal performance while safeguarding sensitive information. ### 5. SALES AND MARKETING STRATEGY - **Target**: Our target is to engage Yelp's decision-makers to highlight our solution's potential in addressing their pain points. - **Marketing Approach**: Leverage Yelp's digital presence to market our product. This includes personalized emails and LinkedIn reaching out, showcasing our solutions' efficacy through client testimonials and case studies. ### 6. FINANCIAL PROJECTIONS Our financial objective is to achieve a return on investment within the first year of deployment by saving costs and increasing operational efficiency. ### 7. CLOSE We aim to establish an ongoing relationship with Yelp, offering continuous software updates and adaptability to Yelp's changing needs for continued optimization. ### 8. REFERENCES 1. [About Yelp](https://www.yelp.com/about) 2. [Yelp - Company - Fast Facts](https://www.yelp-press.com/company/fast-facts/default.aspx) 3. [Yelp | LinkedIn](https://www.linkedin.com/company/yelp-com) 4. [Restaurants, Dentists, Bars, Beauty Salons, Doctors - Yelp](https://www.yelp.com/) 5. [Business Yelp](https://business.yelp.com)

B2B SAAS SALES PLAN FOR YELP

1. EXECUTIVE SUMMARY

Our objective is to offer Yelp, a company connecting people with local businesses, a broad array of software solutions that address their current challenges such as the need for advanced collaboration tools, effective content moderation systems, sophisticated categorization tools, robust security measures, and scalable data management systems.

2. CUSTOMER ANALYSIS

Company Details
  • Company Name: Yelp
  • Company Size: ~6600 employees
  • Industry: Information Technology & Services
  • URL: yelp.com
Pain Points
  • Transition to a remote work environment may disrupt communication and collaboration.
  • Struggles in ensuring the quality of user-generated reviews.
  • Difficulty in categorizing and managing a diverse range of business offerings.
  • The threat of false or misleading reviews eroding user trust.
  • Increased need for secure and scalable data management systems as data volumes grow.

3. MARKET STRATEGY

Our market strategy focuses on offering tailored SaaS solutions to address Yelp's unique pain points. We aim to position ourselves as a strategic business partner rather than a simple software provider, helping Yelp enhance their operations, security, and user experience.

4. SOLUTIONS & BENEFITS

  • Collaboration Tools: To support Yelp's transition to remote work, we propose cloud-based collaboration software that enhances team interaction, communication, and project management.
  • Content Moderation: We offer AI-powered moderation tools that can monitor and manage Yelp's user-generated content, safeguarding the authenticity and reliability of reviews.
  • Sophisticated Categorization Tools: Our software can facilitate efficient sorting and categorization of a broad spectrum of businesses and services, enhancing user experience.
  • Robust Security Mechanisms: Our solutions include advanced fraud detection and security measures to minimize potential exploits in the platform, maintaining user trust and platform's integrity.
  • Scalable Data Management Systems: To handle growing data volumes, we propose robust, scalable data management systems that offer optimal performance while safeguarding sensitive information.

5. SALES AND MARKETING STRATEGY

  • Target: Our target is to engage Yelp's decision-makers to highlight our solution's potential in addressing their pain points.
  • Marketing Approach: Leverage Yelp's digital presence to market our product. This includes personalized emails and LinkedIn reaching out, showcasing our solutions' efficacy through client testimonials and case studies.

6. FINANCIAL PROJECTIONS

Our financial objective is to achieve a return on investment within the first year of deployment by saving costs and increasing operational efficiency.

7. CLOSE

We aim to establish an ongoing relationship with Yelp, offering continuous software updates and adaptability to Yelp's changing needs for continued optimization.

8. REFERENCES

  1. About Yelp
  2. Yelp - Company - Fast Facts
  3. Yelp | LinkedIn
  4. Restaurants, Dentists, Bars, Beauty Salons, Doctors - Yelp
  5. Business Yelp